A

• abaque de zones de chalandise = trading area overlay ➝ TRADING AREA
• ABATTEMENT = DISCOUNT, ALLOWANCE ➝ MARKDOWN
• accessoire = accessory ➝ DEPARTMENT
• accord commercial = trade agreement ➝ BARTER
• accord d'exclusivité réciproque = reciprocal exclusive dealing agreement, reciprocal exclusive dealing ➝ FRANCHISE 1
• accord de compensation = clearing agreement ➝ BARTER
• accord de rachat = buy-back agreement ➝ BARTER
• accord de vente exclusive = exclusive dealing agreement ➝ EXCLUSIVE DISTRIBUTION
• accusé de réception = acknowledgment of receipt ➝ ELECTRONIC DATA INTERCHANGE
• ACHALANDAGE 1 = CLIENTELE
• achalandage 2 = goodwill ➝ TRADING AREA
• achalandé = well-patronized ➝ TRADING AREA
• achat = purchase, purchasing ➝ REPLENISHMENT
• achat à crédit = credit purchase ➝ CREDIT CARD
• achat de réciprocité = reciprocity agreement ➝ BARTER
• ACHAT ÉLECTRONIQUE = ELECTRONIC SHOPPING
• ACHAT EN LIGNE = ELECTRONIC SHOPPING
• achat impulsif = impulse buying, impulse purchase ➝ PREMIUM
• ACHAT PAR ANTICIPATION = LAYAWAY
• achat par catalogue = catalog buying ➝ CATALOG RETAILING
• achats, régler ses ~ = purchases, to pay one's ~ ➝ CREDIT CARD
• ACHETEUR 1 = BUYER
• acheteur 2 = buyer 2, shopper, vendee ➝ PRODUCT
• acheteur en ligne = cyber shopper, online shopper ➝ ELECTRONIC SHOPPING
• acheteur potentiel = prospect ➝ DIRECT-TO-THE-HOME SELLING
• acheteur précoce = early adopter ➝ ADOPTION
• acompte = deposit 1 ➝ LAYAWAY
• acquéreur = buyer 2, shopper, vendee ➝ PRODUCT
• actif = assets ➝ INVENTORY 1
• action = share ➝ COMPENSATION
• activité de marketing direct = direct marketing activity ➝ DIRECT MARKETING
• adjudication = adjudication ➝ AUCTION
• adjudication des bons du trésor = treasury bill auction ➝ AUCTION
• adjuger = knock down, to ~ ; strike off, to ~ ➝ AUCTION
• adoptant = adopter ➝ ADOPTION
• adopter = adopt, to ~ ➝ ADOPTION
• adopteur = early adopter ➝ ADOPTION
• ADOPTION = ADOPTION
• affichage = posting ➝ SIGNAGE
• affichage à cristaux liquides = liquid crystal display, LCD ➝ LIQUID CRYSTAL MODULE
• affichage électronique = electronic posting, electronic sign ➝ SIGNAGE
• afficheur = display device ➝ WIRELESS POS TERMINAL
• affilié = affiliated ➝ AFFILIATED RETAILER
• agence de marketing direct = direct marketing agency ➝ DIRECT MARKETING
• agence de publicité à réaction immédiate = direct-response agency ➝ DIRECT RESPONSE ADVERTISING
• agence de publicité directe = direct advertising agency ➝ DIRECT ADVERTISING
• agence de publipostage = direct-mail agency ➝ DIRECT MAIL ADVERTISING
• agence de télémarketing = telemarketing agency ➝ TELEMARKETING
• agence de voyage = travel agency ➝ DEPARTMENT STORE
• AGENCEMENT COMMERCIAL = TENANT MIX
• agent = agent middleman, functional intermediary ➝ MARKETING CHANNEL
• agent commercial = sales representative ➝ MARKETING CHANNEL
• AGENT D'APPROVISIONNEMENT = BUYER
• agent de manufacturiers = manufacturers' agent ➝ PROSPECTION
• agent de vente = sales agent ➝ MAIL-ORDER RETAILING
• ailler = garlic vendor ➝ STREET VENDOR
• aire commune = common area ➝ GROSS LEASABLE AREA
• AIRE DE CHALANDISE = TRADING AREA
• aire de palettisation = palettizing area ➝ PALLET
• AIRE DE RESTAURATION = FOOD COURT
• aire de stationnement = parking lot ➝ SUPERSTORE 2
• alimentation de quartier = convenience food store ➝ CONVENIENCE STORE
• alimentation générale = general food ➝ RETAILER COOPERATIVE
• ALLÉE = AISLE
• ALLÉE DE CIRCULATION = AISLE
• allocation de présentoirs = display allowance, retail display allowance, RDA ➝ TRADE PROMOTION
• allocation du linéaire = shelf space allocation ➝ SHELF SPACE MANAGEMENT
• allocation publicitaire = advertising allowance ➝ TRADE PROMOTION
• AMBIANCE = ATMOSPHERICS
• ambiance du magasin = store atmosphere, store atmospherics ➝ ATMOSPHERICS
• ambiance intérieure = store atmosphere, store atmospherics ➝ ATMOSPHERICS
• AMÉNAGEMENT = STORE LAYOUT
• AMÉNAGEMENT À AIRE OUVERTE = FREE-FLOW LAYOUT
• AMÉNAGEMENT À ALLÉES CIRCULAIRES = RACETRACK LAYOUT
• AMÉNAGEMENT À CIRCULATION LIBRE = FREE-FLOW LAYOUT
• AMÉNAGEMENT DU MAGASIN = STORE LAYOUT
• AMÉNAGEMENT DU POINT DE VENTE = STORE LAYOUT
• AMÉNAGEMENT EN BOUCLE = RACETRACK LAYOUT
• AMÉNAGEMENT EN BOUTIQUES = BOUTIQUE LAYOUT
• AMÉNAGEMENT EN GRILLE = GRID LAYOUT
• ameublement = furniture ➝ RETAILER COOPERATIVE
• ampleur = length ➝ PRODUCT MIX
• amplitude d'horaire = range of opening hours ➝ STORE HOURS
• ANALYSE SITUATIONNELLE = SWOT ANALYSIS
• analyste de marché = market analyst ➝ SHOPPING CENTER DEVELOPER
• ancien client = former buyer ➝ TELEMARKETING
• ancien consommateur = former consumer ➝ CONSUMER
• animalerie = pet shop ➝ SPECIALTY STORE
• animateur = host, hostess ➝ TELESHOPPING
• animatrice = host, hostess ➝ TELESHOPPING
• annonce = advertisement, ad ➝ MAIL-ORDER RETAILING
• annonce de journal = newspaper ad ➝ DIRECT RESPONSE ADVERTISING
• annonce de magazine = magazine ad ➝ DIRECT RESPONSE ADVERTISING
• annonce de marketing direct = direct marketing advertisement ➝ DIRECT MARKETING
• annonce de presse = print ad ➝ DIRECT RESPONSE ADVERTISING
• annonce de vente par correspondance = mail-order advertisement, mail-order ad ➝ MAIL-ORDER RETAILING
• annonceur = advertiser, advertiser company ➝ DOOR-TO-DOOR PROMOTION
• annulation de majoration = markup cancellation ➝ MARKDOWN
• APPAREIL COMMERCIAL = RETAIL STRUCTURE
• appareil de bureau = business machine ➝ DEPARTMENT
• appareil électrique = electrical equipment, household appliance ➝ DEPARTMENT
• appât = bait-and-switch ➝ LOSS LEADER
• appellation = appellation ➝ BRAND
• appellation bio = organic bio label, organic food label ➝ SOCIAL LABEL
• appointements = wage, salary ➝ COMPENSATION
• APPROVISIONNEMENT = SOURCING
• approvisionnement à une source unique = one-stop shopping ➝ SHOPPING
• ARDOISE ÉLECTRONIQUE (Fr.) = NOTEPAD COMPUTER
• ARGENT ÉLECTRONIQUE = SMART CARD
• argent virtuel = cybercash, e-cash ➝ ELECTRONIC MONEY
• argument de vente = selling argument ➝ SHOPPING GOOD
• argumentation de vente = sales pitch, sales talk ➝ SALE 1
• arrhes = deposit 1 ➝ LAYAWAY
• ARRIÉRÉ DE COMMANDE = BACK ORDER
• artère commerciale = shopping street ➝ STREET VENDOR
• artère commerciale souterraine = underground shopping street ➝ SHOPPING ARCADE
• ARTICLE = ITEM
• article à prix réduit = discounted item ➝ ITEM
• ARTICLE À PRIX UNITAIRE ÉLEVÉ = BIG-TICKET ITEM
• article beauté-santé = cosmetics, health & beauty ➝ DEPARTMENT
• article d'achat implusif = impulse item ➝ JUMBLE DISPLAY
• ARTICLE D'APPEL = LOSS LEADER
• article d'occasion = second-hand good ➝ THRIFT STORE
• article de base = basic item ➝ ITEM
• article de bureau = office supply ➝ DEPARTMENT
• article de caisse = check-out item ➝ ITEM
• article de luxe = luxury item ➝ SHOPPING ARCADE
• article de marque = branded article ➝ OFF PRICE CENTER
• article divers = sundrie ➝ WHOLESALE CLUB
• article fait sur mesure = custom-made product ➝ CONSUMER GOOD
• article hors série = end-of-line good, broken line good ➝ SALE 2
• article imparfait = seconds ➝ OFF-PRICE STORE
• article saisonnier = seasonal ➝ DEPARTMENT
• article usagé = used good ➝ THRIFT STORE
• article vendu par vente complémentaire = add-on, added gravy ➝ CROSS SELLING
• article-clé = key item ➝ ITEM
• articles, stocker x ~, offrir x ~ = items, to carry x different ~ ➝ ITEM
• asile-colis = ride-along, package insert ➝ MAIL-ORDER RETAILING
• asile-facture = ride-along, package insert ➝ MAIL-ORDER RETAILING
• ASSISTANT DE MAGASIN = SALESPERSON
• association contractuelle = contractual relationship ➝ DEALERSHIP
• ASSOCIATION DE COMMERÇANTS = MERCHANTS' ASSOCIATION
• association de grossistes = wholesale association ➝ WHOLESALE
• ASSOCIATION DE MARCHANDS = MERCHANTS' ASSOCIATION
• Association des grossistes en fruits et légumes du Québec = Quebec Wholesale Fruit and Vegetable Association ➝ WHOLESALE
• Association des grossistes en médicaments du Canada = Canadian Wholesale Drug Association ➝ WHOLESALE
• Association européenne pour les Études d'Opinion et de Marketing = European Society for Opinion and Marketing Research, ESOMAR ➝ MARKETING
• association horizontale = horizontal association ➝ RETAILER COOPERATIVE
• Association nationale de codification = National Bar-Coding Association ➝ EAN CODE
• association verticale = vertical association ➝ RETAILER COOPERATIVE
• associé = affiliated ➝ AFFILIATED RETAILER
• ASSORTIMENT = ASSORTMENT
• assortiment court = short assortment ➝ ASSORTMENT
• assortiment de base = basic assortment ➝ ASSORTMENT
• ASSORTIMENT DE COMMERCES = TENANT MIX
• assortiment éclectique = eclectic assortment ➝ OFF-PRICE STORE
• assortiment étroit = low-breadth assortment, narrow assortment ➝ ASSORTMENT
• assortiment hétérogène = diffuse assortment ➝ PRODUCT LINE
• assortiment homogène = focused assortment ➝ PRODUCT LINE
• assortiment large = high-breadth assortment, wide assortment ➝ ASSORTMENT
• assortiment long = long assortment ➝ ASSORTMENT
• assortiment numérique = cyberassortment ➝ ASSORTMENT
• assortiment peu profond = low-depth assortment ➝ ASSORTMENT
• assortiment profond = high-depth assortment, deep assortment ➝ ASSORTMENT
• assortiment saisonnier = seasonal assortment ➝ ASSORTMENT
• assortiment traditionnel = core line assortment, core business assortment ➝ SCRAMBLED MERCHANDISING
• assortiment, contracter l'~ = assortment, to contract the ~ ➝ PRODUCT MIX
• assortiment, élargir l'~ = assortment, to expand the ~; assortment, to widen the ~; assortment, to broaden the ~ ➝ PRODUCT MIX
• ATMOSPHÈRE = ATMOSPHERICS
• attente aux caisses = waiting line ➝ WIRELESS POS TERMINAL
• attrait du marché = industry attraction, industry attractiveness ➝ GE PORTFOLIO MATRIX
• attribut = attribute ➝ PRODUCT
• attribut du produit = product attribute ➝ SHOPPING GOOD
• auberge = inn ➝ HOTEL
• audience d'un site Web = Web traffic ➝ TRAFFIC
• AUGMENTATION DE PRIX = MARKUP
• auto-banque = drive-in bank ➝ DRIVE-IN
• AUTOMATE BANCAIRE = AUTOMATIC TELLER MACHINE
• avancée de rayons = shelf extender ➝ GONDOLA
• avantage essentiel = essential benefit ➝ PRODUCT
• avantages en nature = perk ➝ COMPENSATION
• avantages sociaux = fringe benefits ➝ COMPENSATION
• avocat = lawyer ➝ SHOPPING CENTER DEVELOPER

B

• bac = jumble basket, dump bin, dump basket ➝ JUMBLE DISPLAY
• back office = back office ➝ STORE MANAGER
• bail = lease ➝ TEMPORARY TENANT
• bail, prendre à ~; bail, donner à ~ = lease, to ~ ➝ TENANT
• balance = scale ➝ ELECTRONIC CASH REGISTER
• bande magnétique = magnetic tape ➝ MAGNETIC CARD READER
• banderole = window streamer, window strip ➝ POINT-OF-PURCHASE ADVERTISING
• BANNIÈRE = BANNER 1
• bannière aérienne = aerial advertising ➝ BANNER 1
• barguigner [arch.] = bargain, to ~ ➝ PRICE
• bas de gamme = low-end, low-range, lower-ended, bottom-of-the-line, bottom-of-the-range, entry level ➝ PRODUCT MIX
• base de données = data base ➝ PROSPECTION
• bataille des marques = shelf space war ➝ SHELF SPACE MANAGEMENT
• bataille du linéaire = shelf space war ➝ SHELF SPACE MANAGEMENT
• batterie de caisses de sortie = checkout counters ➝ CHECKOUT COUNTER
• bazar = bazaar ➝ GENERAL MERCHANDISE STORE
• BAZARETTE (Fr.) = CONVENIENCE STORE
• bébé requin = baby shark ➝ DEEP DISCOUNTING
• bénéfice = profit ➝ PENETRATION PRICE
• bénéfice brut = gross margin, gross profit ➝ SHOPPING GOOD
• besoin = need ➝ PRODUCT
• BGC = everyday consumer good ➝ CONSUMER GOOD
• BIEN = GOOD
• bien anormal = infrequent purchase item ➝ CONVENIENCE GOOD
• bien approviosionné = well-stocked ➝ CLIENTELE
• BIEN BANAL = CONVENIENCE GOOD
• BIEN D'ACHAT COURANT = CONVENIENCE GOOD
• bien d'achat impulsif = impulse good ➝ PUSHCART
• BIEN D'ACHAT RAISONNÉ = SHOPPING GOOD
• BIEN D'ACHAT RÉFLÉCHI = SHOPPING GOOD
• bien d'équipement = capital good ➝ DURABLE GOOD
• BIEN D'USAGE = CONSUMER GOOD
• bien de base = staple good, staple ➝ GOOD
• BIEN DE CONSOMMATION = CONSUMER GOOD
• bien de consommation courante = everyday consumer good ➝ CONSUMER GOOD
• bien de consommation non durable = consumer non-durable, consumable ➝ NON DURABLE GOOD
• BIEN DE CONSOMMATION PRIVÉE = CONSUMER GOOD
• bien de contrefaçon = counterfeit marchandise, counterfeit ➝ COUNTERFEITING
• bien de dépannage = emergency good ➝ GOOD
• bien de grande consommation = everyday consumer good ➝ CONSUMER GOOD
• bien de luxe = luxury good ➝ SPECIALTY GOOD
• bien de production = producer's good, producer good ➝ NON DURABLE GOOD
• BIEN DE SPÉCIALITÉ = SPECIALTY GOOD
• bien donné en gage = pawn ➝ PAWNSHOP
• BIEN DURABLE = DURABLE GOOD
• bien emballé = packaged good ➝ NON DURABLE GOOD
• bien en vrac = bulk good ➝ GOOD
• BIEN ÉQUITABLE = FAIR-TRADE GOOD
• BIEN FINAL = CONSUMER GOOD
• bien hétérogène = inherently different good, heterogeneous good ➝ CONSUMER GOOD
• bien homogène = same good, homogeneous good ➝ CONSUMER GOOD
• bien industriel = industrial good ➝ NON DURABLE GOOD
• bien jaune = yellow good ➝ SHOPPING GOOD
• BIEN NON DURABLE = NON DURABLE GOOD
• bien non emballé = non-packaged good ➝ NON DURABLE GOOD
• BIEN NON RECHERCHÉ = UNSOUGHT GOOD
• bien orange = orange good ➝ SPECIALTY GOOD
• BIEN PÉRISSABLE = NON DURABLE GOOD
• BIEN PRIVÉ = CONSUMER GOOD
• bien rouge = red good 1 ➝ CONVENIENCE GOOD
• bien saisonnier = seasonal good ➝ GOOD
• bien semi-durable = semi-durable good ➝ NON DURABLE GOOD
• bière et vin = beer & wine ➝ DEPARTMENT
• big-ticket selling = ➝ BIG-TICKET ITEM
• bijouterie = jewelry shop ➝ NEIGHBORHOOD BUSINESS DISTRICT
• billet d'entrée = ticket ➝ MOVIE THEATER
• bois = lumber ➝ DEPARTMENT
• boîte = box ➝ PACKAGE
• BON = COUPON
• bon de commande = order form ➝ MAIL-ORDER RETAILING
• bon de commande = purchase order ➝ ELECTRONIC DATA INTERCHANGE
• bon de livraison = delivery slip ➝ ELECTRONIC DATA INTERCHANGE
• BON DE RÉDUCTION = COUPON
• bon de réduction différé = rain check ➝ COUPON
• bon de remboursement = refund coupon ➝ MONEY-BACK OFFER
• bonneterie = hosiery shop ➝ SPECIALTY STORE
• borne = kiosk 2 ➝ INTERACTIVE KIOSK
• BORNE CONVERSATIONNELLE = INTERACTIVE KIOSK
• BORNE D'ORIENTATION = INTERACTIVE KIOSK
• BORNE DE CONSULTATION DIALOGALE = INTERACTIVE KIOSK
• BORNE INTERACTIVE = INTERACTIVE KIOSK
• borne interactive à concept promotionnel = promotional interactive kiosk ➝ INTERACTIVE KIOSK
• BORNE VIDÉO INTERACTIVE = INTERACTIVE KIOSK
• boucherie = butcher's shop ➝ FOOD RETAILER
• boulangerie = bakery ➝ NEIGHBORHOOD BUSINESS DISTRICT
• boutique = BOUTIQUE 1 ➝ SHOPPING ARCADE
• BOUTIQUE = BOUTIQUE 1 ➝ TEMPORARY TENANT
• BOUTIQUE 1 = BOUTIQUE 1
• boutique d'antiquités = antique shop, antique store ➝ BOUTIQUE 1
• boutique d'artisanat = arts and crafts shop, arts and crafts store ➝ BOUTIQUE 1
• boutique d'électronique = electronics shop, electronics boutique ➝ BOUTIQUE 1
• boutique d'objets artisanaux = arts and crafts shop, arts and crafts store ➝ BOUTIQUE 1
• BOUTIQUE D'USINE = FACTORY OUTLET STORE
• boutique de chaussures = shoe store ➝ NEIGHBORHOOD BUSINESS DISTRICT
• boutique de fripes = second-hand clothing shop ➝ BOUTIQUE 1
• boutique de lingerie = intimate apparel boutique ➝ BOUTIQUE 1
• boutique de matériel photographique = photography shop, photography store ➝ BOUTIQUE 1
• boutique de mode = fashion boutique ➝ BOUTIQUE 1
• boutique de prêt-à-porter = ready-to-wear boutique ➝ BOUTIQUE 1
• boutique de souvenirs = souvenir boutique ➝ BOUTIQUE 1
• boutique de station-service = convenience station, gas store, G store (G.-B.), station shop, service station shop ➝ CONVENIENCE STORE / SERVICE STATION
• boutique de vêtements = clothing boutique ➝ NEIGHBORHOOD BUSINESS DISTRICT
• boutique en ligne = cyberboutique, cybershop, web shop ➝ BOUTIQUE 1
• boutique en ligne = Web shops ➝ ELECTRONIC SHOPPING
• BOUTIQUE FRANCHE = DUTY-FREE SHOP
• BOUTIQUE HORS DOUANE = DUTY-FREE SHOP
• BOUTIQUE HORS TAXE = DUTY-FREE SHOP
• boutique pétrolière = convenience station, gas store, G store (G.-B.), station shop, service station shop ➝ CONVENIENCE STORE / SERVICE STATION
• boutique satellite = satellite shop ➝ ANCHOR
• BOUTIQUE SPÉCIALISÉE = SPECIALTY STORE
• boutique virtuelle = cyberboutique, cybershop, web shop ➝ BOUTIQUE 1
• boutiquier = shop owner ➝ BOUTIQUE 1
• brader = dump, to ~ ; sell of, to ~ ➝ SIDEWALK SALE
• BRADERIE = SIDEWALK SALE
• brevet = patent ➝ LICENSE
• brevet d'invention = patent ➝ LICENSE
• bricoleur = do-it-yourselfer, DIY customer ➝ HOME IMPROVEMENT CENTER
• bris = breakage ➝ SHOPLIFTING
• brocante = secondhand market ➝ FLEA MARKET
• brochure = folder, leaflet, brochure ➝ DOOR-TO-DOOR PROMOTION
• BROUILLAGE DES ASSORTIMENTS = SCRAMBLED MERCHANDISING
• BROUILLAGE DES GAMMES DE PRODUITS = SCRAMBLED MERCHANDISING
• budget = budget ➝ STORE MANAGER
• bulletin de participation = ballot ➝ SWEEPSTAKE
• BUREAU DE COMMANDE = MAIL-ORDER OFFICE
• bureau de poste = post office ➝ DEPARTMENT STORE
• BUREAU DE PRÊTEUR SUR GAGES = PAWNSHOP
• BUREAU DE PRISE DE COMMANDE = MAIL-ORDER OFFICE
• BUREAU DE PRISE DE COMMANDES = MAIL-ORDER OFFICE
• bureau de services EDI = EDI services office ➝ ELECTRONIC DATA INTERCHANGE
• bureau de tabac = confectionary tobacconist newsagent (G.-B.), CTN (G.-B.) ➝ CONVENIENCE STORE
• bureau des objets perdus = lost and found department ➝ DEPARTMENT

C

• câblage = cable ➝ LIQUID CRYSTAL MODULE
• cachet = emoluments, fee ➝ COMPENSATION
• caddy = trolley, shopping cart, cart ➝ VIRTUAL SHOPPING BASKET
• CAISSE = CHECKOUT COUNTER
• CAISSE AUTOMATIQUE = AUTOMATIC TELLER MACHINE
• caisse de crédit municipal = public pawnshop ➝ PAWNSHOP
• CAISSE DE SORTIE = CHECKOUT COUNTER
• caisse de transport = transit case ➝ PACKAGE
• CAISSE ÉLECTRONIQUE = ELECTRONIC CASH REGISTER
• CAISSE ENREGISTREUSE = CASH REGISTER
• CAISSE ENREGISTREUSE ÉLECTRONIQUE = ELECTRONIC CASH REGISTER
• caisse express de sortie = express checkout counter ➝ CHECKOUT COUNTER
• caisse mécanographique = mechanized cash register ➝ ELECTRONIC CASH REGISTER
• caisse mobile = mobile terminal ➝ WIRELESS POS TERMINAL
• caisse, passer à la ~ = check-out, to ~ ➝ CHECKOUT COUNTER
• caissier = checkout operator, cashier ➝ CHECKOUT COUNTER
• caissière = checkout operator, cashier ➝ CHECKOUT COUNTER
• campagne de marketing direct = direct marketing campaign ➝ DIRECT MARKETING
• campagne de publicité = advertising campaign ➝ SAMPLE
• campagne de télémarketing = telemarketing campaign ➝ TELEMARKETING
• campagne publicitaire = advertising campaign ➝ COOPERATIVE ADVERTISING
• canal à deux niveaux d'intermédiation = two-level channel ➝ MARKETING CHANNEL
• canal à trois niveaux d'intermédiation = three-level channel ➝ MARKETING CHANNEL
• canal à un niveau d'intermédiation = one-level channel ➝ MARKETING CHANNEL
• canal à zéro niveau d'intermédiation = direct channel, zero-level channel ➝ MARKETING CHANNEL
• canal administré = administered vertical marketing system ➝ VERTICAL MARKETING SYSTEM
• canal contractuel = contractual vertical marketing system ➝ VERTICAL MARKETING SYSTEM
• canal court = direct channel, zero-level channel ➝ MARKETING CHANNEL
• CANAL DE DISTRIBUTION = MARKETING CHANNEL
• canal de distribution traditionnel = conventional marketing channel ➝ MARKETING CHANNEL
• canal direct = direct channel, zero-level channel ➝ MARKETING CHANNEL
• canal extra-court = direct channel, zero-level channel ➝ MARKETING CHANNEL
• canal intégré = corporate vertical marketing system, integrated vertical marketing system ➝ VERTICAL MARKETING SYSTEM
• canal long = two-level channel ➝ MARKETING CHANNEL
• canal organisé = organised marketing channel ➝ VERTICAL MARKETING SYSTEM
• canal ultra-court = direct channel, zero-level channel ➝ MARKETING CHANNEL
• cannibalisation = cannibalization ➝ PRODUCT LINE
• CAPITAL-MARQUE = BRAND EQUITY
• caractéristique = feature, characteristic ➝ PRODUCT
• CARTE À MÉMOIRE = SMART CARD
• CARTE À MICROPROCESSEUR = SMART CARD
• CARTE À PUCE = SMART CARD
• carte bancaire = bank card ➝ ELECTRONIC MONEY
• CARTE DE CRÉDIT = CREDIT CARD
• carte de crédit commerciale = corporate credit card ➝ CREDIT CARD
• carte de crédit d'entreprise = corporate credit card ➝ CREDIT CARD
• carte de crédit privée = private label credit card ➝ CREDIT CARD
• carte de crédit tierce partie = third-party credit card ➝ CREDIT CARD
• CARTE DE DÉBIT = DEBIT CARD
• carte de fidélité = loyalty card ➝ MAGNETIC CARD
• carte de fidélité multi-enseigne = multibanner loyalty car ➝ BANNER 2
• CARTE DE GUICHET = DEBIT CARD
• carte de magasin = store card ➝ CREDIT CARD
• carte de membre = membership card ➝ WHOLESALE CLUB
• carte de paiement = charge card ➝ DEBIT CARD
• CARTE DÉBIT = DEBIT CARD
• carte laser = laser card ➝ SMART CARD
• CARTE MAGNÉTIQUE = MAGNETIC CARD
• carte optique = optical card ➝ SMART CARD
• carte-réponse = reply card ➝ DIRECT RESPONSE ADVERTISING
• carterie = card shop ➝ SPECIALTY STORE
• case = case ➝ DISPLAY 2
• casier de stockage = pallet storage racks ➝ PALLET
• cassage des prix = price cutting ➝ PRICING
• casse = breakage ➝ SHOPLIFTING
• CATALOGUE = CATALOG
• catalogue de vente par correspondance = mail-order catalog ➝ CATALOG
• CATALOGUE ÉLECTRONIQUE = ELECTRONIC CATALOG
• catalogue électronique du détaillant = retailer's electronic catalog ➝ ELECTRONIC CATALOG
• catalogue électronique du fournisseur = supplier's electronic catalog ➝ ELECTRONIC CATALOG
• catalogue électronique sur vidéodisque = videodisc mail-order catalog ➝ ELECTRONIC CATALOG
• catalogue électronique sur vidéotex = videotex mail-order catalog ➝ ELECTRONIC CATALOG
• catalogue en ligne = online catalog ➝ ELECTRONIC CATALOG
• catalogue généraliste = general catalog, general-merchandise catalog ➝ CATALOG
• CATALOGUE INFORMATIQUE = ELECTRONIC CATALOG
• catalogue papier = paper catalog ➝ CATALOG
• catalogue spécialisé = specialty catalog, specialized catalog, specialog ➝ CATALOG
• CATALOGUISTE = CATALOG RETAILER
• CATÉGORIE DE PRODUITS = PRODUCT LINE
• CE = ELECTRONIC COMMERCE
• centrale d'achats = purchasing pool, purchasing unit ➝ RETAILER COOPERATIVE
• CENTRE À THÈME = THEME MALL
• CENTRE COMMERCIAL = SHOPPING CENTER
• CENTRE COMMERCIAL À ATTRACTION INTERCOMMUNALE (Fr.) = COMMUNITY SHOPPING CENTER
• CENTRE COMMERCIAL À ATTRACTION RÉGIONALE = REGIONAL SHOPPING CENTER
• CENTRE COMMERCIAL À CIEL OUVERT = OPEN SHOPPING CENTER
• CENTRE COMMERCIAL À THÈME = THEME MALL
• CENTRE COMMERCIAL AUXILIAIRE = ANCILLARY SHOPPING CENTER
• CENTRE COMMERCIAL COMMUNAUTAIRE = COMMUNITY SHOPPING CENTER
• centre commercial communautaire ethnique = ethnic community shopping center ➝ COMMUNITY SHOPPING CENTER
• CENTRE COMMERCIAL DE CENTRE-VILLE = DOWNTOWN SHOPPING CENTER
• CENTRE COMMERCIAL DE COMMUNAUTÉ = COMMUNITY SHOPPING CENTER
• CENTRE COMMERCIAL DE MAGASINS À PRIX RÉDUITS = VALUE RETAIL CENTER
• CENTRE COMMERCIAL DE PROXIMITÉ = CONVENIENCE SHOPPING CENTER
• CENTRE COMMERCIAL DE QUARTIER = NEIGHBORHOOD SHOPPING CENTER
• CENTRE COMMERCIAL DE SERVICES = SERVICE-ORIENTED CENTER
• CENTRE COMMERCIAL ÉLECTRONIQUE = ELECTRONIC SHOPPING CENTER
• CENTRE COMMERCIAL ETHNIQUE (prop.) = ETHNO-CENTER
• centre commercial ethnique = ETHNIC SHOPPING CENTER ➝ ETHNIC STORE
• CENTRE COMMERCIAL ETHNIQUE = ETHNIC SHOPPING CENTER ➝ SHOPPING CENTER
• CENTRE COMMERCIAL FERMÉ = ENCLOSED SHOPPING CENTER
• CENTRE COMMERCIAL GÉANT = MEGAMALL
• CENTRE COMMERCIAL INTERCOMMUNAL (Fr.) = COMMUNITY SHOPPING CENTER
• CENTRE COMMERCIAL INTÉRIEUR (Qué.) = ENCLOSED SHOPPING CENTER
• CENTRE COMMERCIAL LINÉAIRE = STRIP CENTER
• CENTRE COMMERCIAL LOCAL = NEIGHBORHOOD SHOPPING CENTER
• CENTRE COMMERCIAL OUVERT = OPEN SHOPPING CENTER
• CENTRE COMMERCIAL RÉGIONAL = REGIONAL SHOPPING CENTER
• CENTRE COMMERCIAL SECONDAIRE = SECONDARY BUSINESS DISTRICT
• CENTRE COMMERCIAL SPÉCIALISÉ = SPECIALTY CENTER
• CENTRE COMMERCIAL SUPERRÉGIONAL = MEGAMALL
• CENTRE COMMERCIAL VIRTUEL = ELECTRONIC SHOPPING CENTER
• centre communautaire = community center ➝ COMMUNITY SHOPPING CENTER
• centre d'affaires principal = business district ➝ CENTRAL BUSINESS DISTRICT
• CENTRE D'ÉCOULEMENT (Qué.) = LIQUIDATION CENTER
• CENTRE D'ENTRETIEN AUTOMOBILE = AUTO CENTER
• CENTRE D'HABILLEMENT = FASHION CENTER
• CENTRE DE BOUTIQUES SPÉCIALISÉES = SPECIALTY CENTER
• CENTRE DE CONDITIONNEMENT PHYSIQUE = HEALTH CLUB
• CENTRE DE CULTURE PHYSIQUE = HEALTH CLUB
• centre de distribution = distribution center ➝ BRANCH STORE
• CENTRE DE GRANDES SURFACES = POWER CENTER
• CENTRE DE JARDINAGE = GARDEN CENTER
• CENTRE DE LA MODE = FASHION CENTER
• CENTRE DE LIQUIDATION = LIQUIDATION CENTER
• CENTRE DE MAGASIN D'USINE = FACTORY-OUTLET CENTER ➝ VALUE RETAIL CENTER
• CENTRE DE MAGASINS D'USINE = FACTORY OUTLET CENTER
• CENTRE DE MAGASINS DE COMMODITÉ = CONVENIENCE SHOPPING CENTER
• CENTRE DE MAGASINS DE PROXIMITÉ = CONVENIENCE SHOPPING CENTER
• CENTRE DE MAGASINS DE SOLDES = OFF PRICE CENTER
• CENTRE DE MAGASINS DISCOMPTE (prop.) = DISCOUNT CENTER
• CENTRE DE MAGASINS MINIMARGES (prop.) = DISCOUNT CENTER
• CENTRE DE MAGASINS MINIMARGES = DISCOUNT CENTER ➝ FACTORY OUTLET CENTER / VALUE RETAIL CENTER
• centre de marché de gros = wholesale market center ➝ WHOLESALE
• CENTRE DE PROXIMITÉ = CONVENIENCE SHOPPING CENTER
• CENTRE DE RÉNOVATION (Qué.) = HOME IMPROVEMENT CENTER
• CENTRE DE SERVICES = CONVENIENCE SHOPPING CENTER
• CENTRE DE SOLDEURS = OFF PRICE CENTER
• centre des affaires = business district ➝ CENTRAL BUSINESS DISTRICT
• CENTRE DU JARDIN = GARDEN CENTER
• CENTRE FERMÉ = ENCLOSED SHOPPING CENTER
• centre haut de gamme = upscale center ➝ SPECIALTY CENTER
• CENTRE INTERMÉDIAIRE = SECONDARY BUSINESS DISTRICT
• CENTRE JARDINIER = GARDEN CENTER
• CENTRE LINÉAIRE = STRIP CENTER
• CENTRE MULTIFONCTION = MIXED-USE CENTER
• CENTRE OUVERT = OPEN SHOPPING CENTER
• CENTRE RÉCRÉATIF = ENTERTAINMENT CENTER
• CENTRE RÉGIONAL = REGIONAL SHOPPING CENTER
• CENTRE SUPERRÉGIONAL = MEGAMALL
• CENTRE-AUTO = AUTO CENTER
• centre-auto virtuel = cyber car-mart, electronic auto center ➝ AUTO CENTER
• CENTRE-LOISIRS = ENTERTAINMENT CENTER
• centre-ville = downtown ➝ DOWNTOWN SHOPPING CENTER
• centre-ville = downtown, town center ➝ CENTRAL BUSINESS DISTRICT
• CERCLE DE CULTURE PHYSIQUE (Fr.) = HEALTH CLUB
• cession = assignment ➝ LICENSE
• chaîne = chain ➝ MASS MERCHANDISER
• CHAÎNE D'APPROVISIONNEMENT = SUPPLY CHAIN
• chaîne d'épiceries-entrepôts = warehouse grocery chain ➝ WAREHOUSE STORE
• chaîne de grandes surfaces = mass merchandiser chain ➝ MASS MERCHANDISING
• chaîne de location de voitures = car rental chain ➝ RENTAL STORE
• chaîne de magasins = retail chain ➝ SHOPPING CENTER
• chaîne de magasins-entrepôts alimentaires = warehouse grocery chain ➝ WAREHOUSE STORE
• chaîne nationale de grands magasins = national chain department store ou department store national chain? ➝ DEPARTMENT STORE
• chaîne régionale de grands magasins = regional chain department store ou department store national chain? ➝ DEPARTMENT STORE
• chaîne succursaliste = corporate chain ➝ VOLUNTARY CHAIN
• CHAÎNE VOLONTAIRE = VOLUNTARY CHAIN
• chaland = customer ➝ TRADING AREA
• chambre chez l'habitant = Bed & Breakfast, B&B ➝ HOTEL
• chambre d'hôte = Bed & Breakfast, B&B ➝ HOTEL
• CHAPARDAGE (Fr.) = SHOPLIFTING
• chapellerie = hat shop ➝ STREET VENDOR
• charcuterie = cold cuts ➝ DEPARTMENT
• charcuterie = fine food store, delicatessen ➝ FOOD RETAILER
• charge commune d'entretien = common area maintenance fee ➝ SHOPPING CENTER
• charge d'exploitation = operating cost ➝ LIMITED ASSORTMENT DISCOUNT STORE
• charge palettisée = palletized unit load, palletised unit load ➝ PALLET
• chariot = trolley, shopping cart, cart ➝ VIRTUAL SHOPPING BASKET
• chariot élévateur = fork lift, fork lift truck ➝ WHOLESALE CLUB
• chariot élévateur à fourche = fork lift, fork lift truck ➝ WHOLESALE CLUB
• chaussures = footwear ➝ DEPARTMENT
• chef de catégories = category manager ➝ MERCHANDISER
• CHEF DE LA GESTION MARCHANDISES = MERCHANDISE MANAGER
• CHEF DE MAGASIN = STORE MANAGER
• chef de marque = brand manager ➝ BRAND
• chef de produit = product manager ➝ PRODUCT
• CHEF DE RAYON = DEPARTMENT MANAGER
• chevauchement de zones de chalandage = trading area overlap ➝ TRADING AREA
• chiffre d'affaires = sales ➝ INVENTORY TURNOVER
• chiffre de vérification = check digit ➝ UNIVERSAL PRODUCT CODE
• chiffre non arrondi = odd number ➝ ODD PRICE
• CHOIX DE MARCHANDISES = ASSORTMENT
• ciblage = targeting ➝ TARGET MARKET
• CIBLE = TARGET MARKET
• cibler = target, to ~ ➝ TARGET MARKET
• CINÉMA = MOVIE THEATER
• cinéma à ciel ouvert = drive-in theater, drive-in cinema ➝ DRIVE-IN
• cinéma d'art et d'essai = repertory theater ➝ MOVIE THEATER
• cinéma de répertoire = repertory theater ➝ MOVIE THEATER
• cinéparc = drive-in theater, drive-in cinema ➝ DRIVE-IN
• CIRCUIT COMMERCIAL = MARKETING CHANNEL
• CIRCUIT DE DISTRIBUTION = MARKETING CHANNEL
• circulaire = circular ➝ COUPON
• circulaire électronique = electronic circular, e-circular ➝ ELECTRONIC COUPONING
• CIRCULATION = TRAFFIC
• clavier = keyboard ➝ WIRELESS POS TERMINAL
• CLIENT = CUSTOMER
• client actif = active account ➝ TELEMARKETING
• client assidu = regular customer ➝ LOYALTY
• client potentiel = potential consumer, prospect, prospective client ➝ PROSPECTION
• client potentiel = prospect ➝ TELEMARKETING
• CLIENTÈLE = CLIENTELE
• clientèle de quartier = neighborhood customer ➝ CONVENIENCE STORE
• clientèle, fidéliser la ~ = customer loyalty, to build ~ ➝ BRAND LOYALTY
• climatisation) = HVAC (heating, ventilation, air conditioning) ➝ SHOPPING CENTER
• CLUB DE GROS (Fr.) = WHOLESALE CLUB
• CLUB DE SANTÉ (Fr.) = HEALTH CLUB
• CLUB SPORTIF = HEALTH CLUB
• club vidéo = video rental store ➝ RENTAL STORE
• CLUB-ENTREPÔT = WHOLESALE CLUB
• co-marquage = co-branding, cobranding ➝ BRAND
• co-marque = co-brand, cobrand ➝ BRAND
• cocontractant = contracting party ➝ RENTAL STORE
• CODE À BARRES = BARCODE
• CODE À LECTURE OPTIQUE = BARCODE
• code alphanumérique = alphanumeric code ➝ OPTICAL CHARACTER RECOGNITION
• code de distribution = distribution code ➝ BARCODE
• CODE DE NUMÉROTATION EUROPÉENNE DES ARTICLES = EAN CODE
• code de reconnaissance optique de caractères = optical character recognition code, OCR code ➝ OPTICAL CHARACTER RECOGNITION / OPTICAL READER / UNIVERSAL PRODUCT CODE / WAND
• code DUN = Dispatch Unit Number, DUN ➝ EAN CODE
• CODE EAN = EAN CODE
• CODE EAN INTERNATIONAL = EAN CODE
• code EAN-13 = EAN-13 code ➝ EAN CODE
• code EAN-8 = EAN-8 code ➝ EAN CODE
• code industriel = industrial code ➝ BARCODE
• CODE NEA = EAN CODE
• code ROC = optical character recognition code, OCR code ➝ OPTICAL CHARACTER RECOGNITION / OPTICAL READER / UNIVERSAL PRODUCT CODE / WAND
• CODE UNIVERSEL DES PRODUITS = UNIVERSAL PRODUCT CODE
• CODE UNIVERSEL DU PRODUIT = UNIVERSAL PRODUCT CODE
• CODE UNIVERSEL DU PRODUIT = UNIVERSAL PRODUCT CODE, UPC ➝ BARCODE
• CODE ZÉBRÉ = BARCODE
• CODE-BARRES = BARCODE
• code-barres, lire un ~ = bar code, to scan a ~ ➝ BARCODE READER
• coentreprise = joint venture ➝ HORIZONTAL MARKETING SYSTEM
• coffrage = shadow box ➝ DISPLAY 2
• cohérence = consistency ➝ PRODUCT MIX
• coiffeur = hairdresser ➝ NEIGHBORHOOD BUSINESS DISTRICT
• COIN BOUTIQUE = BOUTIQUE 2
• coin boutique accessoires d'hiver = winter item shop ➝ BOUTIQUE 2
• coin boutique croisière = cruise shop ➝ BOUTIQUE 2
• collusion = horizontal price-fixing ➝ VERTICAL PRICING
• colportage = peddling ➝ DIRECT-TO-THE-HOME SELLING
• colporteur = peddler ➝ DIRECT-TO-THE-HOME SELLING
• COMBINAISON DE COMMERCES = TENANT MIX
• commande = order ➝ STORE MANAGER
• commande à exécuter = outstanding order ➝ BACK ORDER
• commande de réapprovisionnement = replenishment order ➝ REPLENISHMENT
• COMMANDE EN ATTENTE = BACK ORDER
• COMMANDE EN RETARD = BACK ORDER
• COMMANDE EN SOUFFRANCE = BACK ORDER
• commande, passer ~ ; commander = order, to ~ ➝ TELESHOPPING
• commandite = sponsoring, sponsorship ➝ SALES PROMOTION
• COMMERÇANT = RETAILER
• COMMERÇANT AFFILIÉ = AFFILIATED RETAILER
• COMMERÇANT AMBULANT = STREET VENDOR
• COMMERÇANT ASSOCIÉ = AFFILIATED RETAILER
• COMMERÇANT DÉTAILLANT = RETAILER
• commerçant du marché aux puces = flea market merchant ➝ FLEA MARKET
• COMMERÇANT INDÉPENDANT = INDEPENDENT RETAILER
• commerçant itinérant = itinerant merchant, door-to-door salesman ➝ STREET VENDOR
• COMMERÇANT NON SÉDENTAIRE = STREET VENDOR
• COMMERCE = DISTRIBUTIVE TRADE
• commerce associé = associated retailing ➝ INTEGRATED RETAILING
• COMMERCE CONCENTRÉ = INTEGRATED RETAILING
• COMMERCE D'ALIMENTATION = FOOD RETAILER
• COMMERCE D'ALIMENTATION GÉNÉRALE = FOOD RETAILER
• COMMERCE D'ÉCHANGE = BARTER
• COMMERCE DE DÉTAIL = RETAIL
• commerce de détail alimentaire = food retailing ➝ FOOD RETAILER
• COMMERCE DE DÉTAIL DE SERVICES = SERVICE RETAILING
• COMMERCE DE DÉTAIL HORS MAGASIN = NONSTORE RETAILING
• COMMERCE DE DÉTAIL INTÉGRÉ = INTEGRATED RETAILING
• COMMERCE DE DÉTAIL SANS MAGASIN = NONSTORE RETAILING
• COMMERCE DE GROS = WHOLESALE
• commerce de gros en libre-service = cash-and-carry wholesaler ➝ WHOLESALE CLUB
• COMMERCE DE PRÊTS SUR GAGES = PAWNSHOP
• COMMERCE DE PROXIMITÉ = CONVENIENCE STORE
• COMMERCE ÉLECTRONIQUE 1 = ELECTRONIC COMMERCE
• COMMERCE ÉLECTRONIQUE 2 = ELECTRONIC SHOPPING
• commerce en ligne = Internet retailing, online commerce ➝ NONSTORE RETAILING
• COMMERCE ÉQUITABLE = FAIR TRADE
• COMMERCE ÉTHIQUE = ETHICAL TRADE
• COMMERCE FRANCHISÉ = FRANCHISE 2
• commerce haut de gamme = high-end business ➝ FULL-SERVICE SELLING
• COMMERCE HORS MAGASIN = NONSTORE RETAILING
• commerce indépendant = independant retailing ➝ INTEGRATED RETAILING
• COMMERCE INDÉPENDANT 2 = INDEPENDENT STORE
• COMMERCE INTÉGRÉ = INTEGRATED RETAILING
• commerce mobile = mobile commerce, M-commerce ➝ ELECTRONIC SHOPPING
• commerce non sédentaire = street peddling ➝ STREET VENDOR
• COMMERCE SANS MAGASIN = NONSTORE RETAILING
• COMMERCE SPÉCIALISÉ = SPECIALTY STORE
• COMMERCE SUPERSPÉCIALISÉ = SUPER SPECIALTY STORE
• COMMERCE TRANSPARENT = TRANSPARENT TRADE
• commercial = commercial ➝ DISTRIBUTIVE TRADE
• commercialisation = marketing 2 ➝ PRODUCT DIFFERENTIATION
• commercialisation de marque = brand marketing ➝ MARKETING
• COMMERCIALISATION MIXTE = SCRAMBLED MERCHANDISING
• commercialiser = market, to ~; commecialize, to ~ ➝ MARKET 2
• commercialiser; marché, mettre sur le ~ = commercialize, to ~ ; market, to ~ ➝ BRAND
• commercialiser; marché, mettre sur le ~ = commercialize, to ~ ; market, to ~ ➝ PILOT STORE
• commis = clerk ➝ MERCHANDISE MANAGER
• COMMIS VENDEUR = SALESPERSON
• commissaire-priseur = auctioneer ➝ AUCTION
• commission des vendeurs = commission ➝ COMPENSATION
• commission sur les ventes = sales commission ➝ BOUTIQUE 2
• commission, vendre à ~ = commission, to sell on ~ ➝ MULTILEVEL DIRECT SELLING ORGANIZATION
• COMMISSIONNAIRE D'ACHAT = BUYER
• COMPENSATION = BARTER
• compétitivité sur le marché = market competitiveness ➝ RETAILER COOPERATIVE
• complément, vendre en ~ = cross sell, to ~ ➝ CROSS SELLING
• COMPLEXE COMMERCIAL-CENTRE DE LOISIRS = ENTERTAINMENT CENTER
• complexe de salles de cinéma = multiplex ➝ MOVIE THEATER
• complexe de salles-écran = multiplex ➝ MOVIE THEATER
• COMPLEXE LOISIRS-COMMERCES = ENTERTAINMENT CENTER
• COMPORTEMENT DES CONSOMMATEURS = CONSUMER BEHAVIOR
• COMPORTEMENT DU CONSOMMATEUR = CONSUMER BEHAVIOR
• comptabilité de stock = inventory accounting ➝ INVENTORY 1
• COMPTANT SANS LIVRAISON = CASH-AND-CARRY
• compte = account ➝ CUSTOMER
• compte actif = active account ➝ TELEMARKETING
• comptoir = counter ➝ FAST FOOD RESTAURANT
• comptoir = trading post ➝ TRADING HOUSE
• comptoir catalogue = catalog desk ➝ MAIL-ORDER OFFICE
• comptoir de service = service area, service desk, accommodation area, accommodation desk ➝ CUSTOMER SERVICE
• concédant = licensor, lessor ➝ LICENSING
• concédé = lessee ➝ BOUTIQUE 2
• concéder = lease 1, to ~ ➝ LEASED DEPARTMENT
• concepteur de magasin = store designer ➝ STORE LAYOUT
• conception = product design ➝ PRIVATE BRAND
• conception de nouveaux produits = product development ➝ ANSOFF'S MATRIX
• conception du produit = product development ➝ MARKETING
• CONCESSION 1 = CONCESSION
• CONCESSION 2 = LEASED DEPARTMENT
• CONCESSION 3 = DEALERSHIP
• CONCESSION COMMERCIALE = DEALERSHIP
• CONCESSION DE LICENCE = LICENSING
• concession de rayon = department leasing ➝ LEASED DEPARTMENT
• concession du domaine public = public concession ➝ CONCESSION
• concession exclusive = exclusive concession ➝ DEALERSHIP
• concession hôtelière = hotel concession ➝ CONCESSION
• concession libre = free concession ➝ DEALERSHIP
• concession sélective = free concession ➝ DEALERSHIP
• CONCESSIONNAIRE = DEALER ➝ DEALERSHIP / FRANCHISE 2
• concessionnaire = concessionaire ➝ CONCESSION
• CONCESSIONNAIRE 1 = DEALER
• concessionnaire d'automobiles = car dealer ➝ AUTO CENTER
• concessionnaire de rayon = leased-department operator ➝ RACK JOBBER
• CONCESSIONNARIAT = DEALERSHIP
• conclusion de la vente = closing the sale ➝ TELEPHONE SELLING
• concours = contest ➝ CONSUMER PROMOTION
• concours destiné aux intermédiaires = trade contest ➝ TRADE PROMOTION
• concurrence déloyale = predatory competition ➝ PRICING
• concurrence intercatégories = intertype competition ➝ SCRAMBLED MERCHANDISING
• concurrence sauvage = predatory competition ➝ PRICING
• condition de ventes = sales condition, terms of sale ➝ SALE 1
• CONDITIONNEMENT = PACKAGING
• confirmation = confirmation ➝ ADOPTION PROCESS
• confiserie = confectioner's shop ➝ FOOD RETAILER
• conquête de nouveaux marchés = market development ➝ ANSOFF'S MATRIX
• conseiller de vente = sales consultant ➝ SELF SERVICE SELLING
• CONSEILLER EN TECHNIQUES DE MARCHANDISAGE = MERCHANDISER
• CONSEILLER EN TECHNIQUES MARCHANDES = MERCHANDISER
• conseiller financier = financial advisor ➝ SHOPPING CENTER DEVELOPER
• consignation = consignment ➝ RACK JOBBER
• consigne = deposit 2 ➝ PALLET
• console = console ➝ WIRELESS POS TERMINAL
• consolidation de ligne = line-filling ➝ PRODUCT LINE
• consom'acteur = consum'actor, consumactor ➝ CONSUMER
• CONSOMMATEUR = CONSUMER
• consommateur = consum'actor, consumactor ➝ CONSUMER
• consommateur à la recherche d'aubaines = bargain seeker ➝ THRIFT STORE
• consommateur à la recherche de la bonne affaire = bargain seeker ➝ CONSUMER PROMOTION
• consommateur effectif = actual consumer ➝ CONSUMER
• consommateur éthique = ethical consumer ➝ ETHICAL TRADE
• consommateur fidèle = loyal consumer ➝ CONSUMER
• consommateur potentiel = potential consumer, prospect, prospective client ➝ PROSPECTION
• consommateur responsable = ethical consumer ➝ ETHICAL TRADE
• consommateur vert = green consumer ➝ CONSUMER
• consommateur-cible = target consumer ➝ TARGET MARKET
• consommérisme = consumerism ➝ CONSUMER
• consumérisme = consumerism ➝ CONSUMER
• contenant = container ➝ PACKAGE
• contrat de concession = concession agreement ➝ LEASED DEPARTMENT
• contrat de concession = dealership agreement ➝ DEALERSHIP
• contrat de concession exclusive = sole distribution agreement, exclusive concession agreement ➝ DEALER
• contrat de concession libre = free concession agreement ➝ DEALER
• contrat de crédit-bail = leasing agreement ➝ LEASING 1
• contrat de franchisage = franchise agreement ➝ FRANCHISE 2
• contrat de franchise = franchise agreement ➝ FRANCHISE 2
• contrat de gage = pledge ➝ PAWNSHOP
• contrat de location = rental agreement ➝ RENTAL STORE
• CONTREFAÇON 1 = COUNTERFEITING
• contrefacteur = counterfeiter ➝ COUNTERFEITING
• contrefaire = counterfeit, to ~ ➝ COUNTERFEITING
• contrepartie monétaire = financial compensation ➝ BARTER
• contrôle de la qualité = quality control ➝ PRIVATE BRAND
• cooperative = cooperative enterprise ➝ RETAILER COOPERATIVE
• COOPÉRATIVE D'ACHAT = RETAILER COOPERATIVE
• COOPÉRATIVE D'ACHATS = RETAILER COOPERATIVE
• COOPÉRATIVE D'ACHATS DE DÉTAILLANTS = RETAILER COOPERATIVE
• COOPÉRATIVE DE COMMERÇANTS = RETAILER COOPERATIVE
• coopérative de consommateurs = consumer cooperative ➝ RETAILER COOPERATIVE
• COOPÉRATIVE DE DÉTAILLANTS = RETAILER COOPERATIVE
• coopérative de producteurs = producer cooperative ➝ RETAILER COOPERATIVE
• couette et café = Bed & Breakfast, B&B ➝ HOTEL
• COUPON = COUPON
• COUPON 2 = COUPON ➝ ELECTRONIC COUPONING
• COUPON DE RÉDUCTION = COUPON
• coupon électronique = electronic coupon ➝ ELECTRONIC COUPONING
• coupon-réponse = reply coupon ➝ DIRECT RESPONSE ADVERTISING
• COUPONNAGE = COUPONING
• couponnage alimentaire électronique = electronic grocery couponing ➝ ELECTRONIC COUPONING
• couponnage ciblé = target couponing ➝ COUPONING
• couponnage croisé = cross couponing ➝ COUPONING
• COUPONNAGE ÉLECTRONIQUE = ELECTRONIC COUPONING
• couponnage sélectif = selective couponing, point-of-purchase couponing ➝ COUPONING
• courrier électronique = electronic mail ➝ ELECTRONIC COMMERCE
• courrier électronique = electronic mail, e-mail ➝ VIDEOTEX
• courrier-déchet = junk mail ➝ DOOR-TO-DOOR PROMOTION
• course, faire une ~; emplettes, faire des ~ = run errands, to ~ ➝ SHOPPING
• courtier = broker ➝ MARKETING CHANNEL
• courtier en fichiers = list broker ➝ PROSPECTION
• coussinage = cushioning ➝ PACKAGE
• coût d'achat = cost price ➝ MARKON
• COÛT D'OCCUPATION = OCCUPANCY COST
• coût de défaillance d'approvisionnement = stock-out cost ➝ BACK ORDER
• coût de revient = cost ➝ PRICE
• coût de rupture de stock = stock-out cost ➝ BACK ORDER
• coût des marchandises = cost of goods ➝ DIRECT PRODUCT PROFITABILITY
• coût direct attribuable au produit = direct cost ➝ DIRECT PRODUCT PROFITABILITY
• coût direct fixe = fixed direct cost ➝ DIRECT PRODUCT PROFITABILITY
• couverture du marché = market coverage ➝ INTENSIVE DISTRIBUTION
• CRAYON ÉLECTRONIQUE = STYLUS
• CRAYON LUMINEUX = STYLUS
• CRAYON OPTIQUE = WAND
• CRAYON-LECTEUR = WAND
• CRAYON-LECTEUR DE CODES-BARRES = WAND
• CRAYON-LECTEUR OPTIQUE = WAND
• crayon-lecteur, saisir un code-barres avec un ~ ; crayon-lecteur, lire un code-barres avec un ~ = wand, to ~ ➝ WAND
• crédit = credit ➝ LAYAWAY
• crédit à la consommation = consumer credit ➝ CONSUMER
• crédit à tempérament = monthly payment credit, instalment credit ➝ LAYAWAY
• crédit à versements échelonnés = monthly payment credit, instalment credit ➝ LAYAWAY
• crédit ouvert = option credit ➝ LAYAWAY
• crédit renouvelé = revolving credit ➝ LAYAWAY
• CRÉDIT-BAIL = LEASING 1
• criée, vendre à la ~ = hawk, to ~ ➝ MARKET 1
• critère de segmentation = segmentation criterion ➝ SEGMENTATION
• croissance = growth ➝ PRODUCT LIFE CYCLE
• CROWDSOURCING = CROWDSOURCING
• CUP = UNIVERSAL PRODUCT CODE
• CUP = UNIVERSAL PRODUCT CODE, UPC ➝ BARCODE
• CVH (chauffage = HVAC (heating, ventilation, air conditioning) ➝ SHOPPING CENTER
• CVP = PRODUCT LIFE CYCLE
• cyberbilletterie = cyberticketing ➝ ELECTRONIC SHOPPING
• cyberboutique = cyberboutique, cybershop, web shop ➝ BOUTIQUE 1
• cybercommerce = Internet retailing, online commerce ➝ NONSTORE RETAILING
• cyberconsommateur = cyber shopper, online shopper ➝ ELECTRONIC SHOPPING
• cybermarché = cybermarket, e-marketplace, virtual market ➝ MARKET 1
• cycle d'approvisionnement = replenishment cycle ➝ REPLENISHMENT
• CYCLE DE VIE DU PRODUIT = PRODUCT LIFE CYCLE

D

• DAB = AUTOMATIC TELLER MACHINE
• débiteur consommateur = consumer debtor ➝ CONSUMER
• décideur = decider ➝ CONSUMER
• décision = decision ➝ ADOPTION PROCESS
• déclin = decline ➝ PRODUCT LIFE CYCLE
• décodeur = decoder ➝ VIDEOTEX
• décor et papier peint = decor & wallpaper ➝ DEPARTMENT
• décoration du magasin = store design ➝ STORE LAYOUT
• décoration et maison = home decor & houseware ➝ DEPARTMENT
• degré de saturation = level of saturation ➝ INDEX OF SATURATION
• délai d'approvisionnement = replenishment lead time, reorder lead time ➝ REPLENISHMENT
• délai de livraison = replenishment lead time, reorder lead time ➝ REPLENISHMENT
• déli = deli ➝ DEPARTMENT
• délit de contrefaçon = copyright infringement, patent infringement ➝ COUNTERFEITING
• demande = demand ➝ INTENSIVE DISTRIBUTION
• demande élastique = elastic demand ➝ PENETRATION PRICE
• demande inélastique = inelastic demand ➝ SKIMMING PRICE
• démarchage = canvassing ➝ TELEMARKETING
• démarchage = canvassing 1 ➝ PROSPECTION
• démarchage à l'aveugle = cold canvassing, cold call ➝ PROSPECTION
• démarchage, faire du ~ = canvass, to ~ ➝ DOOR-TO-DOOR SELLING
• démarcheur à domicile = door-to-door canvasser, house-to-house canvasser ➝ DOOR-TO-DOOR SELLING
• démarquage = marking down ➝ MARKDOWN
• DÉMARQUE = MARKDOWN
• démarqué = marked down ➝ MARKDOWN
• démarque sur le prix initialement marqué = off-retail markdown ➝ MARKDOWN
• démarquer = markdown, to ~ ➝ MARKDOWN
• démonstrateur = demonstrator ➝ POINT-OF-PURCHASE ADVERTISING
• DÉNOMINATION COMMERCIALE = TRADE NAME
• DÉNOMINATION SOCIALE = TRADE NAME
• DÉPANNEUR (Qué.) = CONVENIENCE STORE
• dépanneur alimentaire (Qué.) = convenience food store ➝ CONVENIENCE STORE
• dépense moyenne par habitant = retail expenditure per customer ➝ INDEX OF SATURATION
• dépliant = folder, leaflet, brochure ➝ DOOR-TO-DOOR PROMOTION
• dépositaire = dealer 3 ➝ DEALER
• déréférencer = delist, to ~ ➝ TRADE PROMOTION
• déréférencer = delist, to ~ ➝ PRODUCT LINE
• dessin industriel = industrial design ➝ LICENSE
• destinataire = advertisee ➝ DIRECT RESPONSE ADVERTISING
• détail, (se) vendre au ~ = retail, to ~ ➝ RETAILER
• DÉTAILLANT = RETAILER
• DÉTAILLANT AFFILIÉ = AFFILIATED RETAILER
• DÉTAILLANT ASSOCIÉ = AFFILIATED RETAILER
• détaillant d'accueil = host retailer ➝ BOUTIQUE 2
• DÉTAILLANT EN ALIMENTATION = FOOD RETAILER
• DÉTAILLANT INDÉPENDANT = INDEPENDENT RETAILER
• détaillant innovateur = innovative retailer ➝ WHEEL OF RETAILING
• détaillant traditionnel = traditional retailer ➝ WHEEL OF RETAILING
• détaillant-artisan = artisan-retailer ➝ RETAILER
• détailler = itemize, to ~ ➝ ITEM
• détecteur = detector ➝ ELECTRONIC ARTICLE SURVEILLANCE
• détenteur = holder ➝ CREDIT CARD
• détenteur de la carte = card holder ➝ DEBIT CARD
• DÉTERMINATION DES PRIX = PRICING
• devant de caisse = check-out stand ➝ CHECKOUT COUNTER
• DEVANTURE = STOREFRONT
• devanture ouverte = open front ➝ OPEN WINDOW
• développement durable = sustainable development ➝ FAIR TRADE
• DIAGNOSTIC MARKETING = SWOT ANALYSIS
• DIFFÉRENCIATION = PRODUCT DIFFERENTIATION
• DIFFÉRENCIATION DU PRODUIT = PRODUCT DIFFERENTIATION
• différenciation géographique = geographical differentiation ➝ PRODUCT DIFFERENTIATION
• différenciation objective = objective differentiation ➝ PRODUCT DIFFERENTIATION
• différenciation subjective = subjective differentiation ➝ PRODUCT DIFFERENTIATION
• DIFFÉRENCIATION-PRODUIT = PRODUCT DIFFERENTIATION
• différencier un produit = differentiate a product ➝ PRODUCT DIFFERENTIATION
• DILEMME = PROBLEM CHILD
• directeur commercial = sales director, sales manager ➝ SALESPERSON
• DIRECTEUR DE LA COMMERCIALISATION = MERCHANDISE MANAGER
• DIRECTEUR DE LA LOCATION = LEASING DIRECTOR
• DIRECTEUR DE MAGASIN = STORE MANAGER
• directeur des ventes = sales director, sales manager ➝ SALESPERSON
• directeur du personnel = human resources manager ➝ DEPARTMENT MANAGER
• directeur-distributeur de marque = brand distributor manager ➝ BRAND
• DISCOMPTEUR = DISCOUNT STORE
• DISPOSITION EN GRILLE = GRID LAYOUT
• distribuer = distribute, to ~ ➝ DISTRIBUTIVE TRADE
• DISTRIBUTEUR = RETAILER
• distributeur agréé = authorized dealer ➝ DEALER
• DISTRIBUTEUR ALIMENTAIRE = FOOD RETAILER
• DISTRIBUTEUR AUTOMATIQUE = AUTOMATIC VENDING MACHINE
• DISTRIBUTEUR AUTOMATIQUE DE BILLETS = AUTOMATIC TELLER MACHINE
• DISTRIBUTEUR D'ALIMENTATION = FOOD RETAILER
• DISTRIBUTEUR D'ALIMENTATION GÉNÉRALE = FOOD RETAILER
• distributeur en porte-à-porte = door-to-door distributor, house-to-house distributor ➝ DOOR-TO-DOOR PROMOTION
• distributeur exclusif = sole distributor ➝ DEALER
• DISTRIBUTION = DISTRIBUTIVE TRADE
• DISTRIBUTION AUTOMATIQUE = AUTOMATIC VENDING
• distribution en porte-à-porte = house-to-house distribution ➝ DOOR-TO-DOOR PROMOTION
• DISTRIBUTION EXCLUSIVE = EXCLUSIVE DISTRIBUTION
• DISTRIBUTION HORS MAGASIN = NONSTORE RETAILING
• DISTRIBUTION INTENSIVE = INTENSIVE DISTRIBUTION
• DISTRIBUTION PAR AUTOMATES = AUTOMATIC VENDING
• DISTRIBUTION PHYSIQUE = PHYSICAL DISTRIBUTION
• DISTRIBUTION SANS MAGASIN = NONSTORE RETAILING
• DISTRIBUTION SÉLECTIVE = SELECTIVE DISTRIBUTION
• DISTRIBUTRICE = AUTOMATIC VENDING MACHINE
• DIVERSERIE (Qué.) = VARIETY STORE
• diversification des domaines = field diversification ➝ ANSOFF'S MATRIX
• diversification des produits = product diversification ➝ ANSOFF'S MATRIX
• diversification géographique = geographic diversification ➝ ANSOFF'S MATRIX
• document commercial = business paper ➝ ELECTRONIC DATA INTERCHANGE
• double paroi = double wall ➝ PACKAGE
• DRIVE = DRIVE-IN
• drive agricole = pick-your-own farm ➝ DRIVE-IN
• drive fermier = pick-your-own farm ➝ DRIVE-IN
• droguerie = health and beauty shop ➝ DRUGSTORE
• droit d'auteur = copyright ➝ LICENSE
• droit d'entrée = admission fee ➝ FRANCHISE 1
• droit d'exploitation = exploitation right ➝ LICENSE
• droit de distribution = distribution right ➝ DEALER
• droit de propriété = property right ➝ BRAND
• droit de vente = selling right ➝ DEALER
• droit des travailleurs = labour right ➝ FAIR TRADE
• durabilité = durability ➝ DURABLE GOOD
• durée de conservation à l'étalage = shelf life ➝ SHELF
• durée de vie = life span ➝ DURABLE GOOD
• durée de vie = life span, life time ➝ BROWN GOOD
• durée de vie du produit = product life span ➝ PRODUCT
• durée limite de stockage = storage life ➝ PRODUCT ROTATION

E

• EAE = ELECTRONIC SHELF LABEL
• écart d'inventaire négatif = inventory shortage 1, stock shortage ➝ SHOPLIFTING
• échange = exchange ➝ RETURN
• échange commercial = trade ➝ FAIR TRADE
• ÉCHANGE DE DOCUMENTS INFORMATISÉS = ELECTRONIC DATA INTERCHANGE
• ÉCHANGE DE DONNÉES ÉLECTRONIQUES = ELECTRONIC DATA INTERCHANGE
• ÉCHANGE DE DONNÉES INFORMATIQUES = ELECTRONIC DATA INTERCHANGE
• ÉCHANGE DE DONNÉES INFORMATISÉES = ELECTRONIC DATA INTERCHANGE
• ÉCHANGE ÉLECTRONIQUE DE DOCUMENTS = ELECTRONIC DATA INTERCHANGE
• ÉCHANGE ÉLECTRONIQUE DE DOCUMENTS INFORMATISÉS = ELECTRONIC DATA INTERCHANGE
• ÉCHANGE ÉLECTRONIQUE DE DONNÉES = ELECTRONIC DATA INTERCHANGE
• ÉCHANGE ÉLECTRONIQUE DE FONDS = ELECTRONIC FUNDS TRANSFER
• ÉCHANTILLON = SAMPLE
• échantillon-presse = sachet, fragrance strip ➝ SAMPLE
• échantillonnage = sampling ➝ SAMPLE
• échantillonnage croisé = cross sampling ➝ SAMPLE
• échelle d'Aspinwall = Aspinwall's scale ➝ CONVENIENCE GOOD / SHOPPING GOOD / SPECIALTY GOOD
• ÉCLAIRAGE = LIGHTING
• éclairage fluorescent = fluorescent lighting ➝ LIGHTING
• éclairage halogène = halogene lighting ➝ LIGHTING
• éclairage incandescent = incandescent lighting ➝ LIGHTING
• éclairagiste = lighting designer ➝ LIGHTING
• écoconsommateur = green consumer ➝ CONSUMER
• écolabel = ecological label ➝ SOCIAL LABEL
• économie d'échelle = scale economy ➝ VERTICAL INTEGRATION
• écouler = sell off, to ~ ➝ LIQUIDATION CENTER
• écran = screen ➝ ELECTRONIC SHOPPING
• ÉCRAN À CRISTAUX LIQUIDES = LIQUID CRYSTAL MODULE
• ÉCRAN À EFFLEUREMENT = TOUCH SCREEN
• ÉCRAN TACTILE = TOUCH SCREEN
• écrémage du marché = market skimming ➝ SKIMMING PRICE
• écrémer = skim, to ~ ➝ SKIMMING PRICE
• EDI = ELECTRONIC DATA INTERCHANGE
• EDI financier = financial EDI ➝ ELECTRONIC DATA INTERCHANGE
• EED = ELECTRONIC DATA INTERCHANGE
• EEDI = ELECTRONIC DATA INTERCHANGE
• effet de commerce, escompter un ~ = bill, to discount a ~ ➝ DISCOUNT
• élagage de gamme = mix-pruning ➝ PRODUCT MIX
• élagage de ligne = line-pruning ➝ PRODUCT LINE
• électroménager domestique = home appliances ➝ SHOPPING GOOD
• élément d'actif incorporel = intangible asset ➝ CLIENTELE
• EMBALLAGE = PACKAGE ➝ PACKAGING / PALLET
• EMBALLAGE 1 = PACKAGE
• EMBALLAGE 2 = PACKAGING
• EMBALLAGE DE TRANSPORT = PACKAGE
• emballage prime = container premium ➝ PREMIUM
• emballeur = bagger ➝ CHECKOUT COUNTER
• emblème = brand mark ➝ BRAND
• émetteur de la carte = card issuer ➝ DEBIT CARD
• émission de téléachat = teleshopping program, teleshopping show, teleshopping broadcast ➝ TELESHOPPING
• émolument = emoluments, fee ➝ COMPENSATION
• emplacement isolé = free-standing location ➝ FREE STANDING STORE
• employé = employee ➝ DEPARTMENT MANAGER
• emporter = take out, to ~ ; carry out, to ~ ➝ FAST FOOD RESTAURANT
• emprunteur = borrower ➝ PAWNSHOP
• encaisser = cash, to ~ ➝ CHECKOUT COUNTER
• encart de presse = newspaper insert ➝ MAIL-ORDER RETAILING
• encart libre = free-standing insert, FSI ➝ COUPON
• ENCHÈRE = AUCTION
• enchère au rabais = Dutch auction, Chinese auction ➝ AUCTION
• enchérir = bid, to ~, bid; to make a ~ ➝ AUCTION
• enchérisseur = bidder ➝ AUCTION
• ENREGISTREMENT DES ACHATS PAR LE CLIENT = SELF-SCANNING
• enregistrer = ring up, to ~ ➝ CHECKOUT COUNTER
• ENSEIGNE = BANNER 2
• enseigne de restauration rapide = fast-food banner ➝ PILOT STORE
• enseigne lumineuse = neon sign ➝ BANNER 2
• enseigne x, être à l'~ x = banner, to be under the x ~ ➝ BANNER 2
• enseigne x, exploiter un magasin sous l'~ x = banner, to operate a store under the ~ x ➝ BANNER 2
• enseigne x, prendre l'~ x = banner, set up business under the ~ x ➝ BANNER 2
• enseigne, arborer une ~ = banner, carry a ~ ➝ BANNER 2
• enseigne, développer une ~ = banner, develop a ~ ➝ BANNER 2
• enseigne, implanter une ~ = set up shop, to ~ ➝ BANNER 2
• enseigne, porter une ~ = carry a banner, to ~ ➝ BANNER 2
• entrée = entrance ➝ STOREFRONT
• entreposage = storage ➝ SHOPPING
• entrepôt = storage room ➝ STORE
• entrepôt = warehouse ➝ AISLE
• entrepôt de gros en libre-service = cash-and-carry wholesaler ➝ WHOLESALE CLUB
• entrepôt de vente par catalogue généraliste = general-merchandise catalog retailer ➝ CATALOG RETAILER
• ENTREPÔT-CLUB = WHOLESALE CLUB
• entreprise ayant recours au marketing direct = direct marketer ➝ DIRECT MARKETING
• entreprise ayant recours au publipostage = direct mailer ➝ SWEEPSTAKE
• entreprise ayant recours au publipostage = direct mailer, direct-mail marketer ➝ DIRECT MAIL ADVERTISING
• entreprise commerciale = business enterprise, profit oriented organization ➝ THRIFT STORE
• entreprise coopérative = cooperative enterprise ➝ RETAILER COOPERATIVE
• ENTREPRISE DE DISTRIBUTION = RETAILER
• entreprise de fabrication = manufacturing concern ➝ SERVICE RETAILING
• ENTREPRISE DE LOCATION = RENTAL STORE
• entreprise de location de voitures = car rental company ➝ RENTAL STORE
• entreprise de marketing direct = direct marketing business, direct marketing company ➝ DIRECT MARKETING
• entreprise de services = service concern, service retail organization ➝ SERVICE RETAILING
• entreprise de services = service retailer ➝ TELEMARKETING
• entreprise de télémarketing = telemarketer ➝ TELEMARKETING
• ENTREPRISE DE VENTE À DOMICILE = DIRECT SELLING ORGANIZATION
• ENTREPRISE DE VENTE À PALIERS MULTIPLES = MULTILEVEL DIRECT SELLING ORGANIZATION
• entreprise de vente aux enchères = auction house, auction company ➝ AUCTION
• ENTREPRISE DE VENTE DIRECTE = DIRECT SELLING ORGANIZATION
• entreprise de vente en magasin = in-store retailer, store retailer ➝ NONSTORE RETAILING
• entreprise de vente en porte-à-porte = house-to-house retailer, door-to-door retailer ➝ DOOR-TO-DOOR SELLING
• ENTREPRISE DE VENTE EN RÉSEAU = MULTILEVEL DIRECT SELLING ORGANIZATION
• entreprise de vente hors magasin = nonstore retailer, non-store retailer, nonstore retailing firm, non-store retailing firm ➝ NONSTORE RETAILING
• entreprise de vente hors magasin = nonstore retailer, nonstore retailing firm ➝ MAIL-ORDER RETAILER
• ENTREPRISE DE VENTE MULTINIVEAU = MULTILEVEL DIRECT SELLING ORGANIZATION
• ENTREPRISE DE VENTE PAR CATALOGUE = CATALOG RETAILER
• entreprise de vente par catalogue spécialisée = specialized catalog retailer ➝ CATALOG RETAILER
• ENTREPRISE DE VENTE PAR CORRESPONDANCE = MAIL-ORDER RETAILER
• ENTREPRISE DE VENTE PAR MULTINIVEAU = MULTILEVEL DIRECT SELLING ORGANIZATION
• ENTREPRISE DE VPC = MAIL-ORDER RETAILER
• entreprise familiale = family business ➝ RETAILER
• entreprise franchisante = franchisor ➝ FRANCHISE 2
• entreprise franchisée = franchisee ➝ FRANCHISE 2
• entreprise intégrée = integrated company, integrated business ➝ VERTICAL INTEGRATION
• entretien = maintenance ➝ PRODUCT
• ÉPICERIE = FOOD RETAILER
• ÉPICERIE DE DÉPANNAGE (Qué.) = CONVENIENCE STORE
• ÉPICERIE DE QUARTIER = CONVENIENCE STORE
• ÉPICERIE DISCOMPTE (prop.) = LIMITED ASSORTMENT DISCOUNT STORE
• épicerie fine = fine food store, delicatessen ➝ FOOD RETAILER
• ÉPICERIE MINIMARGE (prop.) = LIMITED ASSORTMENT DISCOUNT STORE
• ÉPICERIE-BOUCHERIE = FOOD RETAILER
• épicerie-entrepôt = warehouse grocery store ➝ WAREHOUSE STORE
• épicerie-entrepôt à succursales = warehouse grocery chain ➝ WAREHOUSE STORE
• épicerie-entrepôt succursaliste = warehouse grocery chain ➝ WAREHOUSE STORE
• épicerie-traiteur = fine food store, delicatessen ➝ FOOD RETAILER
• équipe de vente = sales staff ➝ SALESPERSON
• escompte = purchase discount, sales discount ➝ DISCOUNT
• escompte de caisse = cash discount ➝ TRADE PROMOTION
• ESPACE BRUT LOCATIF = GROSS LEASABLE AREA
• espace connexe = non selling area ➝ GROSS LEASABLE AREA
• ESPACE DE VENTE = SELLING AREA
• ESPACE LINÉAIRE = SHELF SPACE
• ESPACE LOCATIF = GROSS LEASABLE AREA
• espace temporaire = temporary space ➝ PUSHCART
• ESPACE-RESTAURATION = FOOD COURT
• ESPACE-TABLETTE (Qué.) = SHELF SPACE
• essai = trial ➝ ADOPTION PROCESS
• ÉTABLISSEMENT DE DISTRIBUTION DE MASSE = MASS MERCHANDISER = DEPARTMENT STORE
• ÉTABLISSEMENT DE VENTE PAR CATALOGUE = CATALOG RETAILER
• ÉTABLISSEMENT DE VENTE PAR CORRESPONDANCE = MAIL-ORDER RETAILER
• ÉTABLISSEMENT DES PRIX = PRICING
• ÉTABLISSEMENT HÔTELIER = HOTEL
• ÉTABLISSEMENT PILOTE = PILOT STORE
• ÉTAGÈRE = SHELF
• étal = stand ➝ STREET VENDOR
• étalage = stand ➝ STREET VENDOR
• ÉTALAGE = DISPLAY 1 ➝ DISPLAY 1 / HORIZONTAL DISPLAY / JUMBLE DISPLAY / MARKETING / MERCHANDISING
• étalage d'attraction = spectacular display ➝ DISPLAY 1
• étalage de vitrine = window display ➝ OPEN WINDOW
• étalage fermé = closed display ➝ DISPLAY 1
• étalage intérieur = interior display ➝ DISPLAY 1
• étalage ouvert = open display ➝ SELF SELECTION SELLING
• étalagiste = window dresser ➝ OPEN WINDOW
• étendue = length ➝ PRODUCT MIX
• étiquetage = labeling ➝ UNIVERSAL VENDOR MARKING SYSTEM
• étiquetage électronique de rayon = electronic label technology, ELT ➝ ELECTRONIC SHELF LABEL
• étiquetage électronique de rayon = electronic shelf labeling ➝ LIQUID CRYSTAL MODULE
• étiqueter = label, to ~ ; mark, to ~ ; ticket, to ~ ➝ LABEL
• étiqueteuse = labeler, label machine ➝ LABEL
• ÉTIQUETTE = LABEL
• ÉTIQUETTE À AFFICHAGE ÉLECTRONIQUE = ELECTRONIC SHELF LABEL
• étiquette à lecture optique = optical character recognition label ➝ UNIVERSAL VENDOR MARKING SYSTEM
• étiquette à lecture optique = optical character recognition label, OCR label ➝ OPTICAL CHARACTER RECOGNITION
• étiquette adhésive = self-sticking label ➝ LABEL
• étiquette autocollante = self-sticking label ➝ LABEL
• étiquette code-barres = bar code label ➝ WAND
• étiquette de gondole = shelf label ➝ POINT-OF-PURCHASE ADVERTISING
• étiquette de gondole = shelf label, shelf edge label ➝ SHELF
• étiquette de prix = price tag ➝ LABEL
• étiquette électronique = electronic tag ➝ ELECTRONIC ARTICLE SURVEILLANCE
• ÉTIQUETTE ÉLECTRONIQUE DE GONDOLE = ELECTRONIC SHELF LABEL
• étiquette électronique de surveillance = electronic article surveillance label ➝ ELECTRONIC SHELF LABEL
• étiquette magnétique = magnetic label ➝ ELECTRONIC ARTICLE SURVEILLANCE
• étiquette mobile = tag ➝ LABEL
• ÉTIQUETTE SOCIALE = SOCIAL LABEL
• ÉTOILE = STAR
• étude de marché = market research ➝ MARKETING
• évaluation = evaluation ➝ ADOPTION PROCESS
• éventaire = portable display case ➝ STREET VENDOR
• excédent = surplus ➝ FACTORY OUTLET STORE
• excédent de stocks = inventory surpluses ➝ OFF-PRICE STORE
• exempt de droits de douane = tax free ➝ DUTY-FREE SHOP
• exempt de taxes = tax free ➝ DUTY-FREE SHOP
• EXTENSION ASCENDANTE = TRADING UP
• extension dans les deux sens = two-way stretching ➝ PRODUCT LINE
• extension de ligne = product line stretch, product line stretching ➝ PRODUCT LINE
• EXTENSION DE MARQUE = BRAND EXTENSION
• extension des marchés = market development ➝ ANSOFF'S MATRIX
• extension vers le bas = downward stretching ➝ PRODUCT LINE
• extension vers le haut = upward stretching ➝ PRODUCT LINE
• externalisation = outsourcing ➝ SOURCING

F

• fabricant = manufacturer ➝ TRADE PROMOTION
• FAÇADE = STOREFRONT ➝ BANNER 2 / FACING
• façade = flat front, straight front ➝ STOREFRONT
• FAÇADE 1 = STOREFRONT
• FAÇADE 2 = FACING
• façade 3 = façade ➝ STOREFRONT
• façade en retrait = recessed front, arcade front ➝ STOREFRONT
• façade inférieure = lower façade, lower facade, lower front ➝ STOREFRONT
• facilitateur = facilitator, facilitating institution ➝ MARKETING CHANNEL
• facteur externe = external factor ➝ SWOT ANALYSIS
• facteur interne = internal factor ➝ SWOT ANALYSIS
• facturation à paiement différé = deferred billing ➝ LAYAWAY
• facture = invoice ➝ ELECTRONIC DATA INTERCHANGE
• facture détaillée = itemized receipt ➝ ITEM
• faiblesse = weakness ➝ SWOT ANALYSIS
• faiseur de tendance = trend setter ➝ ADOPTION
• famille de produits = product subline ➝ PRODUCT MIX
• FEUILLET MAGNÉTIQUE = MAGNETIC CARD
• fiche de stock = inventory card, inventory record card, stock card, stock record card ➝ INVENTORY 2
• fiche produit = product specification sheet ➝ ELECTRONIC CATALOG
• fiche technique = fact sheet ➝ POINT-OF-PURCHASE ADVERTISING
• fichier de prospects = prospect list ➝ PROSPECTION
• fichier de prospects et de clients = direct-mail list ➝ DIRECT MARKETING
• fidélisation de la clientèle = development of customer loyalty, customer retention ➝ BRAND LOYALTY
• fidéliser = retain, to ~ ; loyal, to retain ~ ➝ LOYALTY
• FIDÉLITÉ = LOYALTY
• FIDÉLITÉ À LA MARQUE = BRAND LOYALTY
• fidélité au fournisseur = loyalty to suppliers ➝ LOYALTY
• fidélité au magasin = store loyalty ➝ LOYALTY
• fidélité au produit = product loyalty ➝ BRAND LOYALTY
• FIDÉLITÉ DE LA CLIENTÈLE = LOYALTY
• fidélité, changer de ~ = loyalty, to switch ~ ➝ LOYALTY
• fidélité, développer la ~ = loyalty, to build ~ ➝ LOYALTY
• file d'attente aux caisses = checkout line ➝ CHECKOUT COUNTER
• filiale = subsidiary ➝ BRANCH STORE
• fin de saison = end-of-season merchandise ➝ LIQUIDATION CENTER
• fin de série = end-of-line good, broken line good ➝ SALE 2
• FIXATION DES PRIX = PRICING
• FIXATION DES PRIX PAR LE FABRICANT = VERTICAL PRICING
• FIXATION DU PRIX CIBLE = TARGET PRICING
• FIXATION DU PRIX OBJECTIF = TARGET PRICING
• fixation horizontale des prix = horizontal price-fixing ➝ PRICING
• fixation horizontale des prix = horizontal price-fixing ➝ VERTICAL PRICING
• fixeur de prix = price leader 2 ➝ LOSS LEADER
• flâner = browse, to ~ ➝ SHOPPING
• flânerie = browsing ➝ RACETRACK LAYOUT
• flèche = arrow ➝ POINT-OF-PURCHASE ADVERTISING
• FLUX = TRAFFIC
• FLUX DE CIRCULATION = TRAFFIC
• FLUX DE CLIENTÈLE = TRAFFIC
• foire = trade fair ➝ WHOLESALE
• foire commerciale = trade show ➝ TRADE PROMOTION
• fol enchérisseur = false bidder ➝ AUCTION
• folle enchère = false bidding ➝ AUCTION
• fonds de commerce = goodwill ➝ TRADING AREA
• force = strenght ➝ SWOT ANALYSIS
• force de l'entreprise = business strength ➝ GE PORTFOLIO MATRIX
• forfait = fixed sum, set price ➝ HEALTH CLUB
• fournisseur = supplier ➝ SOURCING
• fourniture de bureau = general office supply ➝ DEPARTMENT
• frais d'entreposage = storage cost ➝ INVENTORY TURNOVER
• frais d'exploitation = operating costs ➝ RETAILING MIX
• FRAIS D'OCCUPATION = OCCUPANCY COST
• FRANCHISAGE = FRANCHISE 1
• FRANCHISE = FRANCHISE 1 ➝ DEALERSHIP / LICENSING / VERTICAL MARKETING SYSTEM / VOLUNTARY CHAIN
• franchisé = franchisee ➝ FRANCHISE 2
• FRANCHISE 1 = FRANCHISE 1
• FRANCHISE 2 = FRANCHISE 2
• franchise de distribution = distributorship ➝ FRANCHISE 1
• franchise de production = product franchise ➝ FRANCHISE 1
• franchise de services = service franchise ➝ FRANCHISE 1
• franchise industrielle = industrial franchise ➝ FRANCHISE 1
• franchiseur = franchisor ➝ FRANCHISE 2
• friandise = candy, confectionary ➝ DEPARTMENT
• fripe = second-hand cloth ➝ THRIFT STORE
• friperie = second-hand clothing shop ➝ BOUTIQUE 1
• friperie = second-hand clothing store ➝ THRIFT STORE
• fromagerie = cheese shop ➝ FOOD RETAILER
• front office = front office ➝ STORE MANAGER
• FRONTALE = FACING
• FRONTON = HEADER
• fruiterie = greengrocery ➝ FOOD RETAILER
• fruits et légumes = produce, fruits and vegetables ➝ DEPARTMENT
• fusil au laser = laser gun ➝ BARCODE READER
• fusion = merger ➝ VERTICAL INTEGRATION

G

• GA = AUTOMATIC TELLER MACHINE
• GAB = AUTOMATIC TELLER MACHINE
• gâchage des prix = price cutting ➝ PRICING
• gage non rétiré = unredeemed pledge ➝ PAWNSHOP
• gage, détenir en ~ = pledge, to hold in ~ ➝ PAWNSHOP
• gage, emprunter sur ~ = pledge, to borrow on ~ ; security, to borrow on ~ ➝ PAWNSHOP
• gage, mettre en ~, donner en ~ = pledge, to give as a ~; pawn, to ➝ PAWNSHOP
• gages = wage, salary ➝ COMPENSATION
• GAGNANT-GAGNANT adj = WIN-WIN
• gagnant-perdant = win-lose ➝ WIN-WIN
• GALERIE COMMERÇANTE = SHOPPING ARCADE
• GALERIE COMMERCIALE = SHOPPING ARCADE
• GALERIE MARCHANDE 1 = SHOPPING ARCADE
• galerie marchande 2 = shopping concourse, mall 3 ➝ ENCLOSED SHOPPING CENTER
• galerie marchande 2 = shopping concourse, mall 3 ➝ SHOPPING ARCADE
• galerie-hall = recessed front, arcade front ➝ STOREFRONT
• GAMME = PRODUCT MIX
• gamme courte = short product mix ➝ PRODUCT MIX
• GAMME D'ARTICLES = PRODUCT MIX ➝ ITEM
• GAMME DE COMMERCES = TENANT MIX
• GAMME DE PRODUITS = PRODUCT MIX
• gamme de produits, ~ contracter la = product mix, to contract the ~ ➝ PRODUCT MIX
• gamme étroite = narrow product mix ➝ PRODUCT MIX
• gamme hétérogène = diffuse product mix ➝ PRODUCT MIX
• gamme homogène = focused product mix ➝ PRODUCT MIX
• gamme large = wide product mix, broad product mix ➝ PRODUCT MIX
• gamme longue = long product mix ➝ PRODUCT MIX
• gamme peu profonde = shallow product mix ➝ PRODUCT MIX
• gamme profonde = deep product mix ➝ PRODUCT MIX
• garage = garage ➝ SERVICE STATION
• GARAGE STATION-SERVICE = SERVICE STATION
• garantie = warranty ➝ PRODUCT
• GÉNÉRALISTE = GENERAL MERCHANDISE STORE
• géomarketing = geomarketing ➝ TRADING AREA
• GÉRANT DE MAGASIN = STORE MANAGER
• gérant de succursale = branch manager ➝ BRANCH STORE
• gérant salarié = salaried store manager ➝ STORE MANAGER
• gerbeur = stacker, stacking machine ➝ PALLET
• gestion de catégories = category management ➝ DEPARTMENT
• gestion de la marque = brand management ➝ BRAND
• gestion de portefeuille d'activité = business portfolio management ➝ ANSOFF'S MATRIX
• gestion de rayon = rack-jobbing, rack-merchandising ➝ RACK JOBBER
• gestion des stocks = inventory management ➝ REPLENISHMENT
• gestion des ventes = sales management ➝ SALE 1
• gestion du cycle de vie des produits = product life cycle management ➝ MARKETING
• GESTION DU LINÉAIRE = SHELF SPACE MANAGEMENT
• GESTIONNAIRE DE BAIL = LEASING DIRECTOR
• gestionnaire de ligne = product line manager ➝ PRODUCT LINE
• gîte et couvert = room and board ➝ HOTEL
• gîte touristique = Bed & Breakfast, B&B ➝ HOTEL
• GONDOLE = GONDOLA
• GRAND COMMERCE = MASS MERCHANDISING
• GRAND DÉTAILLANT = MASS MERCHANDISER
• GRAND DISTRIBUTEUR = MASS MERCHANDISER
• GRAND MAGASIN = DEPARTMENT STORE
• grand magasin à assortiment complet = senior department store ➝ SECONDARY BUSINESS DISTRICT
• grand magasin de luxe = upscale department store ➝ DISCOUNT STORE
• GRAND MAGASIN GÉNÉRALISTE = DEPARTMENT STORE
• grand magasin spécialisé = specialty department store ➝ FASHION CENTER
• grand magasin succursaliste national = national chain department store ➝ DEPARTMENT STORE
• grand magasin succursaliste régional = regional chain department store ➝ DEPARTMENT STORE
• grand magasin traditionnel = senior department store ➝ SECONDARY BUSINESS DISTRICT
• grand souk d'Istanbul = Grand bazaar of Istanbul ➝ SHOPPING CENTER
• GRAND SPÉCIALISTE = CATEGORY KILLER
• GRANDE DISTRIBUTION = MASS MERCHANDISING
• GRANDE MARQUE = MANUFACTURER'S BRAND
• GRANDE SURFACE = MASS MERCHANDISER
• grande surface à dominante alimentaire = large food retailer ➝ SUPERSTORE 1
• grande surface alimentaire = large food retailer ➝ WAREHOUSE STORE
• GRANDE SURFACE DE BRICOLAGE (Fr.) = HOME IMPROVEMENT CENTER
• GRANDE SURFACE DISCOMPTE = BIG-BOX STORE
• GRANDE SURFACE MINIMARGE = BIG-BOX STORE
• GRANDE SURFACE SPÉCIALISÉE = SUPERSTORE 2
• GRANDE SURFACE SPÉCIALISÉE DISCOMPTE = CATEGORY KILLER
• GRANDE SURFACE SPÉCIALISÉE MINIMARGE = CATEGORY KILLER
• GRANDE SURFACE SPÉCIALISÉE NON ALIMENTAIRE = SUPERSTORE 2
• gratification = bonus 2 ➝ COMPENSATION
• gravitation commerciale = retail gravitation ➝ REILLY'S LAW
• griffe = designer label ➝ BRAND
• gros électroménager = electrical equipment, household appliance ➝ DEPARTMENT
• grossiste = wholesaler ➝ VOLUNTARY CHAIN
• grossiste au comptant = cash-and-carry wholesaler ➝ WHOLESALE CLUB
• grossiste en alimentation = grocery wholesaler ➝ FOOD RETAILER
• GROSSISTE GÉRANT DE RAYON (prop.) = RACK JOBBER
• GROUPE DE MAGASINS DE QUARTIER = NEIGHBORHOOD BUSINESS DISTRICT
• groupement d'achat = buying group ➝ RETAILER COOPERATIVE
• groupement de commerce indépendant = independent retailers group ➝ INTEGRATED RETAILING
• GROUPEMENT VOLONTAIRE = VOLUNTARY CHAIN
• GSB (Fr.) = HOME IMPROVEMENT CENTER
• GSS = SUPERSTORE 2
• guelte = commission ➝ COMPENSATION
• guerre de prix = price war ➝ PRICE
• guerre des linéaires = shelf space war ➝ TRADE PROMOTION
• guerre des marques = battle of the brands ➝ BRAND
• guerre des prix = price war ➝ PRICE
• GUICHET AUTOMATIQUE = AUTOMATIC TELLER MACHINE
• GUICHET AUTOMATIQUE BANCAIRE = AUTOMATIC TELLER MACHINE
• GUICHET AUTOMATIQUE DE BANQUE = AUTOMATIC TELLER MACHINE
• GUICHET BANCAIRE = AUTOMATIC TELLER MACHINE
• GUICHET LIBRE-SERVICE = AUTOMATIC TELLER MACHINE

H

• habitude d'achat = shopping habit ➝ SHOPPING GOOD
• haut de gamme = high-end, upper end, top-of-the-line, top-of-the-range, top-end, top-market, premium market, fully-featured ➝ PRODUCT MIX
• HEURES D'OUVERTURE = STORE HOURS
• heures de bureau = business hours ➝ STORE HOURS
• honoraire = emoluments, fee ➝ COMPENSATION
• hôte = host, hostess ➝ TELESHOPPING
• HÔTEL = HOTEL
• hôtellerie = hotel trade ➝ HOTEL
• hôtesse = host, hostess ➝ TELESHOPPING
• HYPER (Fr.) = HYPERMARKET
• HYPER À L'AMÉRICAINE = COMBINATION STORE
• HYPER CENTRE = CENTRAL BUSINESS DISTRICT
• HYPER-CENTRE = CENTRAL BUSINESS DISTRICT
• HYPERCENTRE = CENTRAL BUSINESS DISTRICT
• HYPERMARCHÉ = HYPERMARKET
• HYPERMARCHÉ À L'AMÉRICAINE = COMBINATION STORE

I

• ÎLOT = ISLAND DISPLAY
• îlot d'allée = in-aisle display ➝ ISLAND DISPLAY
• ÎLOT DE PRÉSENTATION = ISLAND DISPLAY
• ÎLOT DE VENTE = ISLAND DISPLAY
• ILV = point-of-sale information ➝ POINT-OF-PURCHASE ADVERTISING
• image (de l'entreprise) = image ➝ CORPORATE ADVERTISING
• image de la marque = brand image ➝ BRAND EQUITY
• image du magasin = store image ➝ WHEEL OF RETAILING
• image du produit = product image ➝ EXCLUSIVE DISTRIBUTION
• importateur-grossiste = wholesale importer ➝ WHOLESALE
• IMPOSITION DES PRIX PAR LE FABRICANT = VERTICAL PRICING
• imprimante = printer ➝ WIRELESS POS TERMINAL
• imprimante pour reçus = slip printer ➝ ELECTRONIC CASH REGISTER
• imprimé sans adresse = door-to-door drop ➝ DOOR-TO-DOOR PROMOTION
• inc. = Incorporated, Inc. ➝ TRADE NAME
• incitatif de vente = sales incentive ➝ SALES PROMOTION
• incorporée = Incorporated, Inc. ➝ TRADE NAME
• indemnité sur le mouvement des stocks = count-and-recount allowance, count-and-recount arrangement ➝ TRADE PROMOTION
• indice = index ➝ CONSUMER PRICE INDEX
• indice de parc de stationnement = parking index ➝ PARKING RATIO
• INDICE DE SATURATION = INDEX OF SATURATION
• INDICE DES PRIX À LA CONSOMMATION = CONSUMER PRICE INDEX
• INDICE DES PRIX DE DÉTAIL (Belg.) = CONSUMER PRICE INDEX
• indice des prix de gros = wholesale price index ➝ CONSUMER PRICE INDEX
• INDICE DU COÛT DE LA VIE = CONSUMER PRICE INDEX
• indice du produit intérieur brut = gross domestic product deflator ➝ CONSUMER PRICE INDEX
• indice général des prix = general price index ➝ CONSUMER PRICE INDEX
• influenceur = influencer, opinion leader ➝ SALES PROMOTION
• influenceur = influencer, opinion leader, trend setter ➝ CONSUMER
• information sur le lieu de vente = point-of-sale information ➝ POINT-OF-PURCHASE ADVERTISING
• informatique sans clavier = pen-based computing ➝ NOTEPAD COMPUTER
• infrarouge = infrared ➝ WIRELESS POS TERMINAL
• ingrédient = ingredient ➝ PACKAGING
• initiateur = initiator ➝ CONSUMER
• innovateur = innovator ➝ ADOPTION
• INSEE = Institut national de la statistique et des études économiques, INSEE ➝ CONSUMER PRICE INDEX
• installation = installation ➝ PRODUCT
• Institut national de la statistique et des études économiques = Institut national de la statistique et des études économiques, INSEE ➝ CONSUMER PRICE INDEX
• instructeur d'éducation physique = physical instructor ➝ HEALTH CLUB
• intégration amont = backward integration, backward vertical integration ➝ VERTICAL INTEGRATION
• intégration aval = forward integration, forward vertical integration ➝ VERTICAL INTEGRATION
• INTÉGRATION HORIZONTALE = HORIZONTAL INTEGRATION
• INTÉGRATION VERTICALE = VERTICAL INTEGRATION
• intégration verticale amont = backward integration, backward vertical integration ➝ VERTICAL INTEGRATION
• intégration verticale aval = forward integration, forward vertical integration ➝ VERTICAL INTEGRATION
• intérêt = interest ➝ ADOPTION PROCESS
• intermagasinage = cross-shopping ➝ SHOPPING
• intermédiaire = middleman, intermediary ➝ TRADE PROMOTION
• intermédiaire commercial = merchant middleman ➝ MARKETING CHANNEL
• Internet = Internet ➝ DIRECT RESPONSE ADVERTISING
• invendu = unsold good ➝ SALE 2
• INVENTAIRE = INVENTORY 2
• inventaire comptable = perpetual inventory, book inventory ➝ INVENTORY 2
• inventaire permanent = perpetual inventory, book inventory ➝ INVENTORY 2
• inventaire physique = physical inventory, actual inventory ➝ INVENTORY 2
• inventaire, dresser l'~ ; inventorier = inventory, to ~ ; take an ~ ; to draw up the ~ ; to make up the ~ ➝ INVENTORY 2
• IPC = CONSUMER PRICE INDEX
• IS = INDEX OF SATURATION

J

• JARDINERIE (Fr.) = GARDEN CENTER
• jeton de présence = director's fee ➝ COMPENSATION
• jeu de hasard = game of chance ➝ SWEEPSTAKE

K

• KIOSQUE = KIOSK
• kiosque à fleurs = flower stall ➝ KIOSK
• kiosque à journaux = newsstand ➝ KIOSK
• KIOSQUE MOBILE = PUSHCART
• KIOSQUE MOBILE DE VENTE = PUSHCART

L

• label «sans travail des enfants» = child-labour-free label ➝ SOCIAL LABEL
• label bio = organic bio label, organic food label ➝ SOCIAL LABEL
• label d’agriculture biologique = organic bio label, organic food label ➝ SOCIAL LABEL
• label de commerce équitable = fair-trade label ➝ FAIR TRADE
• label de qualité = quality label, seal of quality ➝ LABEL
• label écologique = ecological label ➝ SOCIAL LABEL
• LABEL SOCIAL = SOCIAL LABEL
• label syndical = union label ➝ SOCIAL LABEL
• labellisation sociale = social labelling ➝ FAIR-TRADE GOOD
• lancement = introduction ➝ SAMPLE
• lancer = launch, to ~ ➝ BRAND EXTENSION
• largeur = breadth, width ➝ PRODUCT MIX
• largeur de l'assortiment = assortment width, assortment breadth ➝ ASSORTMENT
• leader d'opinion = opinion leader ➝ ADOPTION
• lèche-vitrine, faire du ~ = window-shop, to ~ ➝ SHOPPING
• lecteur à contact = contact reader ➝ WAND
• lecteur à faisceau lumineux fixe = fixed beam scanner ➝ BARCODE READER
• lecteur à faisceau lumineux mobile = moving beam scanner ➝ BARCODE READER
• LECTEUR DE CARTES ÉLECTRONIQUES = ELECTRONIC PAYMENT TERMINAL
• LECTEUR DE CARTES MAGNÉTIQUES = MAGNETIC CARD READER
• LECTEUR DE CODE-BARRES = BAR CODE READER ➝ WAND
• LECTEUR DE CODES À BARRES = BARCODE READER
• LECTEUR DE CODES-BARRES = BARCODE READER
• lecteur de codes-barres portatif = portable bar-code reader ➝ WIRELESS POS TERMINAL
• lecteur de disques compacts = compact disc player ➝ OPTICAL READER
• LECTEUR OPTIQUE = OPTICAL READER
• LECTEUR OPTIQUE DE CODES-BARRES = BARCODE READER
• lecteur sans contact = non-contact reader ➝ BARCODE READER
• lecture de codes-barres = bar code reading ➝ BARCODE READER
• lecture optique = optical reading, optical scanning ➝ WAND
• LECTURE OPTIQUE DE CARACTÈRES = OPTICAL CHARACTER RECOGNITION
• LECTURE OPTIQUE DES CARACTÈRES = OPTICAL CHARACTER RECOGNITION
• LECTURE OPTIQUE PAR LE CLIENT = SELF-SCANNING
• librairie = bookstore, bookshop ➝ SPECIALTY STORE
• LIBRE-CHOIX = SELF SELECTION SELLING
• LIBRE-SÉLECTION = SELF SELECTION SELLING
• LIBRE-SERVICE = SELF SERVICE SELLING
• libre-service assisté = assisted self-service ➝ SUPERMARKET
• libre-service de gros = cash-and-carry wholesaler ➝ WHOLESALE CLUB
• libre-service intégral = strictly self-service ➝ SELF SERVICE SELLING
• libre-service total = strictly self-service ➝ SELF SERVICE SELLING
• LICENCE = LICENSE
• licence de marque = brand license ➝ BRAND
• licence exclusive = exclusive license ➝ LICENSE
• licence non exclusive = non-exclusive license ➝ LICENSE
• licence simple = sole license ➝ LICENSE
• licence, accorder une ~ = license, to ~ ; license, to ~ ; licence, to grant a ~ ➝ LICENSING
• licencié = licensee ➝ LICENSING
• lieu de vente physique = brick and mortar store ➝ STORE
• lieu de vente physique et en ligne = click and mortar store ➝ STORE
• LIGNE = PRODUCT LINE
• LIGNE DE PRODUITS = PRODUCT LINE
• ligne de produits, consolider la ~ = fill the product line, to ~ ➝ PRODUCT LINE
• ligne, offrir une ~ = line, to carry a ~ ➝ PRODUCT MIX
• lignée = sponsorship line, genealogy ➝ MULTILEVEL DIRECT SELLING ORGANIZATION
• lignée personnelle = sponsorship line, genealogy ➝ MULTILEVEL DIRECT SELLING ORGANIZATION
• limitée = Limited, Ltd ➝ TRADE NAME
• LINÉAIRE = SHELF SPACE
• linéaire au sol = ground-level shelf space ➝ SHELF SPACE
• LINÉAIRE D'EXPOSITION = SHELF SPACE
• LINÉAIRE DE PRÉSENTATION = SHELF SPACE
• linéaire développé = total shelf space ➝ SHELF SPACE
• liste d'adresses = mailing list ➝ DIRECT MARKETING
• livraison = delivery ➝ PHYSICAL DISTRIBUTION
• livraison gratuite = free delivery ➝ PRODUCT
• livreur de journaux à domicile = newspaper delivery boy, paper boy ➝ STREET VENDOR
• local commercial = business premise, commercial premise ➝ TENANT
• localisation = store location ➝ RETAILING MIX
• LOCATAIRE = TENANT
• LOCATAIRE COMMERCIAL = TENANT
• LOCATAIRE MAJEUR = ANCHOR
• locataire permanent = permanent tenant ➝ TENANT
• LOCATAIRE PRÉDOMINANT = ANCHOR
• locataire résidentiel = residential tenant ➝ TENANT
• LOCATAIRE TEMPORAIRE = TEMPORARY TENANT
• LOCATION = LEASING 2 ➝ LEASING DIRECTOR
• location = tenancy ➝ TENANT
• LOCATION 1 = LEASING 2
• location de vente = lease with purchase option, hire-purchase ➝ RENTAL STORE
• location temporaire = temporary tenancy, temporary tenanting ➝ TEMPORARY TENANT
• LOCATION-FINANCEMENT (Belg.) = LEASING 1
• location-vente = lease with purchase option ➝ LEASING 1
• LOCOMOTIVE = ANCHOR
• locomotive, jouer le rôle de ~ = anchor, to ~ ➝ ANCHOR
• locomotive, sans ~ = anchorless ➝ SHOPPING ARCADE
• logiciel de traduction = translation software ➝ ELECTRONIC DATA INTERCHANGE
• logistique commerciale = business logistics ➝ PHYSICAL DISTRIBUTION
• logo = logo, logotype ➝ BRAND
• logotype = logo, logotype ➝ BRAND
• LOI DE GRAVITATION DU COMMERCE DE DÉTAIL = REILLY'S LAW
• LOI DE REILLY = REILLY'S LAW
• loi sur la protection du consommateur = Consumer Protection Act ➝ LABEL
• Loi sur le prêt sur gages = Pawnbroker's Act ➝ PAWNSHOP
• loi sur les marques de commerce = trade-mark act ➝ BRAND
• longueur = length ➝ PRODUCT MIX
• longueur de l'assortiment = assortment length ➝ ASSORTMENT
• LOTERIE = SWEEPSTAKE
• loterie magasin = winner per store sweepstake ➝ SWEEPSTAKE
• LOTERIE PROMOTIONNELLE = SWEEPSTAKE
• loterie un gagnant par magasin = winner per store sweepstake ➝ SWEEPSTAKE
• louer = rent, to ~ ➝ LEASING 1
• loyer = rent ➝ OCCUPANCY COST
• loyer, donner à ~ ; louer = let, to ~ ➝ LEASING 2
• ltée = Limited, Ltd ➝ TRADE NAME
• lumière visible = visible red ➝ WAND
• luminaires et électricité = lighting & electrical ➝ DEPARTMENT

M

• magalogue = magalog ➝ CATALOG
• MAGASIN = STORE
• magasin 2 = storage room ➝ STORE
• MAGASIN À ASSORTIMENT LIMITÉ = LIMITED ASSORTMENT DISCOUNT STORE
• MAGASIN À ASSORTIMENT RESTREINT (Qué.) = LIMITED ASSORTMENT DISCOUNT STORE
• MAGASIN À PRIX MODIQUES (prop.) = VARIETY STORE
• MAGASIN À PRIX RÉDUITS = DISCOUNT DEPARTMENT STORE
• MAGASIN À RAYONS MULTIPLES = DEPARTMENT STORE
• magasin à un dollar = dollar store ➝ DISCOUNT STORE
• magasin affilié = affiliated store ➝ INDEPENDENT STORE
• MAGASIN CATALOGUE = CATALOG SHOWROOM
• MAGASIN COMBINÉ = COMBINATION STORE
• MAGASIN D'ALIMENTATION = FOOD RETAILER
• MAGASIN D'ALIMENTATION GÉNÉRALE = FOOD RETAILER
• magasin d'aliments exotiques = international food store ➝ FOOD RETAILER
• MAGASIN D'ARTICLES D'OCCASION = THRIFT STORE
• magasin d'articles dégriffés = off-label store ➝ OFF-PRICE STORE
• MAGASIN D'AUBAINES (Qué.) = THRIFT STORE
• MAGASIN D'ÉCONOMIES (Qué.) = DISCOUNT DEPARTMENT STORE
• MAGASIN D'EXPOSITION DES PRODUITS DU CATALOGUE = CATALOG SHOWROOM
• MAGASIN D'USINE = FACTORY OUTLET STORE
• magasin de bricolage = do-it-yourself store, DIY store ➝ HOME IMPROVEMENT CENTER
• magasin de chaussures = shoe store ➝ NEIGHBORHOOD BUSINESS DISTRICT
• MAGASIN DE CIRCULATION = DESTINATION STORE
• MAGASIN DE COMMODITÉ = CONVENIENCE STORE
• MAGASIN DE DESTINATION = DESTINATION STORE
• magasin de détail au comptant = cash-and-carry store, cash-and-carry market ➝ CASH-AND-CARRY
• MAGASIN DE DISCOMPTE = DISCOUNT STORE
• MAGASIN DE FABRICANT = FACTORY OUTLET STORE
• MAGASIN DE FLUX = PARASITE STORE
• magasin de gros = wholesale store ➝ WHOLESALE
• MAGASIN DE LIQUIDATION = LIQUIDATION CENTER
• MAGASIN DE MARCHANDISES DIVERSES = GENERAL MERCHANDISE STORE
• MAGASIN DE MARCHANDISES GÉNÉRALES = GENERAL MERCHANDISE STORE
• MAGASIN DE PRÉSENTATION DES PRODUITS DU CATALOGUE = CATALOG SHOWROOM
• MAGASIN DE PRÊTS SUR GAGES = PAWNSHOP
• MAGASIN DE PROXIMITÉ = CONVENIENCE STORE
• MAGASIN DE RABAIS (Qué.) = DISCOUNT STORE
• MAGASIN DE SOLDES = OFF-PRICE STORE
• MAGASIN DE SPÉCIALITÉS ETHNIQUES = ETHNIC STORE
• MAGASIN DE SURPLUS = SURPLUS STORE
• MAGASIN DE SURPLUS D'ARMÉE = SURPLUS STORE
• MAGASIN DE TYPE ENTREPÔT = WAREHOUSE STORE
• MAGASIN DE VENTE DE FAILLITE = LIQUIDATION STORE
• MAGASIN DE VENTE EN FRANCHISE = DUTY-FREE SHOP
• MAGASIN DE VENTE EN MASSE = MASS MERCHANDISER
• MAGASIN DE VENTE HORS TAXE = DUTY-FREE SHOP
• MAGASIN DE VENTE SUR ÉCHANTILLONS = CATALOG SHOWROOM
• MAGASIN DÉTAXÉ = DUTY-FREE SHOP
• MAGASIN DISCOMPTE = DISCOUNT STORE
• MAGASIN ÉLECTRONIQUE = DIGITAL STORE
• magasin en dur = brick and mortar store ➝ STORE
• MAGASIN EN EMPLACEMENT ISOLÉ = FREE STANDING STORE
• MAGASIN EN FRANCHISE = FRANCHISE 2
• magasin en libre-service = self-service store ➝ STORE
• magasin en service traditionnel = full-service store ➝ STORE
• magasin familial = mom-and-pop outlet, mom-and-pop store ➝ INDEPENDENT STORE
• magasin familial indépendant = family-owned independent store ➝ CONVENIENCE STORE
• MAGASIN FRANCHISÉ = FRANCHISE 2
• magasin général = general store ➝ GENERAL MERCHANDISE STORE
• MAGASIN HORS TAXE = DUTY-FREE SHOP
• MAGASIN INDÉPENDANT = INDEPENDENT STORE
• magasin intelligent = smart store ➝ SELF-SCANNING
• MAGASIN INTERCEPTEUR = PARASITE STORE
• MAGASIN ISOLÉ = FREE STANDING STORE
• MAGASIN LOCOMOTIVE = ANCHOR ➝ TENANT
• MAGASIN MAXIDISCOMPTE = DEEP DISCOUNT STORE
• magasin membre = member store ➝ RETAILER COOPERATIVE
• MAGASIN MINIMARGE = DISCOUNT STORE
• magasin minimarge généraliste = general discount store ➝ DISCOUNT STORE
• magasin minimarge spécialisé = specialized discount store ➝ DISCOUNT STORE
• MAGASIN MIXTE = COMBINATION STORE
• MAGASIN PARASITE = PARASITE STORE
• magasin permanent = permanent store ➝ KIOSK
• magasin phare = flagship store ➝ BRANCH STORE
• MAGASIN PILIER = ANCHOR
• MAGASIN PILOTE = PILOT STORE
• MAGASIN PIVOT = ANCHOR
• MAGASIN POPULAIRE (Fr.) = VARIETY STORE
• MAGASIN POPULAIRE = VARIETY STORE ➝ GENERAL MERCHANDISE STORE / NEIGHBORHOOD BUSINESS DISTRICT / PRIVATE BRAND / SECONDARY BUSINESS DISTRICT
• MAGASIN POPULAIRE 2 (Fr.) = DISCOUNT DEPARTMENT STORE
• magasin pratiquant la vente traditionnelle = full-service store ➝ STORE
• magasin prêt-à-assembler = do-it-yourself store, DIY store ➝ HOME IMPROVEMENT CENTER
• magasin principal = parent store ➝ BRANCH STORE
• magasin qui pratique une politique de plein prix = non-discount store ➝ DISCOUNT STORE
• magasin satellite = satellite store ➝ TENANT
• magasin spécialisé = SPECIALTY STORE ➝ BOUTIQUE 1
• MAGASIN SPÉCIALISÉ = SPECIALTY STORE
• MAGASIN SUCCURSALISTE = BRANCH STORE
• MAGASIN SUPERSPÉCIALISÉ = SUPER SPECIALTY STORE
• magasin temporaire = temporary store ➝ PUSHCART
• MAGASIN VIRTUEL = DIGITAL STORE
• MAGASIN-ENTREPÔT = WAREHOUSE STORE
• magasin-entrepôt alimentaire = warehouse grocery store ➝ WAREHOUSE STORE
• MAGASINAGE (Qué.) = SHOPPING
• magasinage 2 = storage ➝ SHOPPING
• magasinage inter-localités = outshopping ➝ SHOPPING
• magasinage outre-frontière = cross-border shopping ➝ SHOPPING
• magasinage outre-localité = outshopping ➝ SHOPPING
• magasinage traditionnel = offline shopping ➝ ELECTRONIC SHOPPING
• magasiner; magasins, faire les ~ = shop, to ~ ; shopping, to go ~ ➝ STORE
• mail = shopping concourse, mall 3 ➝ ENCLOSED SHOPPING CENTER
• mail = shopping concourse, mall 3 ➝ SHOPPING ARCADE
• MAISON DE COMMERCE = TRADING HOUSE
• maison de commerce générale = general trading house ➝ TRADING HOUSE
• maison de commerce spécialisée = specialized trading house ➝ TRADING HOUSE
• maison de vente aux enchères = auction house ➝ AUCTION
• MAISON DE VENTE PAR CATALOGUE = CATALOG RETAILER
• MAISON DE VENTE PAR CORRESPONDANCE = MAIL-ORDER RETAILER
• MAISONNERIE (Fr.) = HOME IMPROVEMENT CENTER
• MAJORATION = MARKUP
• MAJORATION DE PRIX = MARKUP
• majorer = mark up, to ~ ➝ MARKUP
• manutention = handling ➝ PHYSICAL DISTRIBUTION
• MARCHAND AMBULANT = STREET VENDOR
• marchand ambulant = itinerant merchant, door-to-door salesman ➝ STREET VENDOR
• MARCHAND AU DÉTAIL = RETAILER
• marchand de vins et spiritueux = liquor store ➝ NEIGHBORHOOD BUSINESS DISTRICT
• marchand des quatre-saisons = fruit and vegetable vendor ➝ STREET VENDOR
• MARCHAND DÉTAILLANT = RETAILER
• marchandage = bargaining ➝ PRICE
• marchander = bargain, to ~ ➝ PRICE
• MARCHANDISAGE = MERCHANDISING
• marchandisage au point de vente = in-store merchandising ➝ MERCHANDISING
• marchandisage croisé = cross merchandising ➝ CROSS SELLING
• MARCHANDISAGE MIXTE = SCRAMBLED MERCHANDISING
• marchandise = merchandise ➝ PRODUCT
• marchandise de contrefaçon = counterfeit marchandise, counterfeit ➝ COUNTERFEITING
• marchandise de fin de série = end-of-line good, broken line good ➝ SALE 2
• marchandise générale = general merchandise ➝ WHOLESALE CLUB
• marchandise, mettre en valeur la ~ = merchandise, to highlight ~ ; to pop up the ~ ➝ LIGHTING
• MARCHANDISEUR = MERCHANDISER
• MARCHÉ 1 = MARKET 1
• MARCHÉ 2 = MARKET 2
• marché acheteur = buyer's market ➝ MARKETING
• marché actuel = actual market ➝ MARKET 2
• marché au cadran = clock auction, clock auction sale ➝ AUCTION
• marché aux enchères = auction market ➝ AUCTION
• MARCHÉ AUX PUCES = FLEA MARKET
• marché captif = captive market ➝ MARKET 2
• marché communautaire = community market ➝ MARKET 1
• marché consommateurs = consumer market ➝ MARKET 2
• marché couvert = closed market ➝ MARKET 1
• MARCHÉ D'ALIMENTATION (Qué.) = FOOD RETAILER
• marché de poissons = fish market ➝ MARKET 1
• marché des entreprises aux particuliers = business to consumer market, B2C, B-to-C ➝ MARKET 2
• marché en ligne = cybermarket, e-marketplace, virtual market ➝ MARKET 1
• marché extérieur = open market ➝ MARKET 1
• marché industriel = business market, business-to-business market ➝ MARKET 2
• marché intérieur = closed market ➝ MARKET 1
• marché municipal = community market ➝ MARKET 1
• marché potentiel = potential market ➝ MARKET 2
• MARCHÉ PUBLIC (Qué.) = MARKET 1
• marché public = community market ➝ MARKET 1
• marché réel = actual market ➝ MARKET 2
• marché spécialisé = specialized market ➝ MARKET 1
• marché vendeur = seller's market ➝ MARKETING
• marché virtuel = cybermarket, e-marketplace, virtual market ➝ MARKET 1
• MARCHÉ VISÉ = TARGET MARKET
• MARCHÉ-CIBLE = TARGET MARKET
• marché, mettre sur le ~ = market, to ~ ➝ MARKET 2
• marge = marging ➝ MARKDOWN
• marge bénéficiaire = profit margin ➝ CASH COW
• marge brute = gross margin, gross profit ➝ SHOPPING GOOD
• MARGE COMMERCIALE = MARKON
• marge de crédit mensuelle = monthly line of credit ➝ LAYAWAY
• MARGE INITIALE = MARKON
• marge réduite = reduced margin ➝ DISCOUNT STORE
• MARGE SUR COÛT D'ACHAT = MARKON
• MARKETING = MARKETING
• marketing agrégé = aggregated marketing ➝ TARGET MARKET
• marketing concentré = concentrated marketing, niche marketing ➝ TARGET MARKET
• marketing de réseau = multilevel marketing, MLM, network marketing ➝ MULTILEVEL DIRECT SELLING ORGANIZATION
• marketing différencié = differentiated marketing ➝ TARGET MARKET
• MARKETING DIRECT = DIRECT MARKETING
• MARKETING ÉLECTRONIQUE = TELEMARKETING
• marketing indifférencié = undifferentiated marketing ➝ TARGET MARKET
• marketing mix = marketing mix, 4 Ps ➝ MARKETING / PRICE / PRODUCT / PRODUCT LIFE CYCLE / RETAILING MIX
• MARKETING MIX DU DÉTAILLANT = RETAILING MIX
• marketing multiniveau = multilevel marketing, MLM, network marketing ➝ MULTILEVEL DIRECT SELLING ORGANIZATION
• MARKETING RELATIONNEL = DIRECT MARKETING
• marketing sur mesure = customized marketing, custom specific marketing, CSM ➝ TARGET MARKET
• MARKETING TÉLÉPHONIQUE = TELEMARKETING
• marquage = marking ➝ UNIVERSAL VENDOR MARKING SYSTEM
• MARQUAGE À LA SOURCE = PREMARKING
• MARQUAGE À LA SOURCE = PREMARKING ➝ EAN CODE
• MARQUAGE DES ARTICLES À LA SOURCE = PREMARKING ➝ EAN CODE
• marquage des prix à la source = prepricing ➝ PREMARKING
• MARQUAGE UNIVERSEL DU FOURNISSEUR = UNIVERSAL VENDOR MARKING SYSTEM
• MARQUE = BRAND
• marque arbitraire = arbitrary brand ➝ BRAND
• marque caution = corporate brand ➝ UMBRELLA BRAND
• MARQUE COMMERCIALE = BRAND
• marque d'enseigne = banner brand ➝ PRIVATE BRAND
• MARQUE DE COMMERCE = BRAND
• marque de commerce déposée = registered trademark ➝ TRADE NAME
• MARQUE DE DÉTAILLANT = PRIVATE BRAND
• MARQUE DE DISTRIBUTEUR = PRIVATE BRAND
• MARQUE DE DISTRIBUTION = PRIVATE BRAND
• MARQUE DE FABRICANT = MANUFACTURER'S BRAND
• MARQUE DE FABRICANT = MANUFACTURER'S BRAND ➝ BRAND
• MARQUE DE FAMILLE = FAMILY BRAND
• marque de prestige = name brand ➝ SKIMMING PRICE
• MARQUE DE PRODUCTEUR = MANUFACTURER'S BRAND
• MARQUE DE PRODUCTEUR = MANUFACTURER'S BRAND ➝ BRAND
• marque de service = service mark ➝ BRAND
• marque de service déposée = registered service mark ➝ BRAND
• marque de voiture = make, car make ➝ BRAND
• MARQUE GÉNÉRIQUE = UMBRELLA BRAND
• marque institutionnelle = corporate brand ➝ MANUFACTURER'S BRAND
• MARQUE MAISON = PRIVATE BRAND
• marque me-too = me-too brand ➝ BRAND
• marque motivée = motivated brand ➝ BRAND
• MARQUE NATIONALE = MANUFACTURER'S BRAND
• MARQUE OMBRELLE = UMBRELLA BRAND
• MARQUE PARAPLUIE = UMBRELLA BRAND
• MARQUE PROPRE = PRIVATE BRAND
• MARQUE-GAMME = FAMILY BRAND
• marque, déposer une ~ = register, to ~ ➝ BRAND
• marquer = label, to ~ ; mark, to ~ ; ticket, to ~ ➝ LABEL
• matériau de construction = building material ➝ HOME IMPROVEMENT CENTER
• matériau de finition = finishing material ➝ DEPARTMENT
• matériel de PLV = point-of-sale material, point-of-purchase material, POP material ➝ HEADER / POINT-OF-PURCHASE ADVERTISING
• matériel de PLV électronique = electronic POP display ➝ POINT-OF-PURCHASE ADVERTISING
• matériel de promotion sur le lieu de vente = point-of-sale material, point-of-purchase material, POP material ➝ HEADER / POINT-OF-PURCHASE ADVERTISING
• MATRICE BCG = BCG MATRIX
• MATRICE CROISSANCE PART DU MARCHÉ = BCG MATRIX
• MATRICE D'ANSOFF = ANSOFF'S MATRIX
• MATRICE GE = GE PORTFOLIO MATRIX
• MATRICE McKINSEY-GENERAL ELECTRIC = GE PORTFOLIO MATRIX
• MATRICE PRODUITS-MARCHÉS D'ANSOFF = ANSOFF'S MATRIX
• maturité = maturity ➝ PRODUCT LIFE CYCLE
• MAXIDISCOMPTE = DEEP DISCOUNTING ➝ DEEP DISCOUNT STORE
• MAXIDISCOMPTE 1 = DEEP DISCOUNTING
• MAXIDISCOMPTE 2 = DEEP DISCOUNT STORE
• MAXIDISCOMPTEUR = DEEP DISCOUNT STORE
• maxidiscompteur alimentaire = deep discount food retailer ➝ LIMITED ASSORTMENT DISCOUNT STORE
• maxidiscompteur spécialisé = deep discount specialty store ➝ DEEP DISCOUNT STORE
• MDD = PRIVATE BRAND
• média de masse = mass media ➝ DIRECT MARKETING
• média direct = direct media ➝ DIRECT MARKETING
• média indirect = indirect media ➝ DIRECT MARKETING
• média télématique = electronic media ➝ DIRECT RESPONSE ADVERTISING
• MÉGA CENTRE COMMERCIAL RÉGIONAL = MEGAMALL
• MÉGA CENTRE RÉGIONAL = MEGAMALL
• MÉGACENTRE COMMERCIAL = MEGAMALL
• mégacentre commercial de centre-ville = downtown megamall ➝ MEGAMALL
• MÉGACENTRE DE DIVERTISSEMENT = ENTERTAINMENT CENTER
• mégalibrairie = megabookstore ➝ CATEGORY KILLER
• MÉGAMAGASIN SPÉCIALISÉ = CATEGORY KILLER
• mégaplex = multiplex ➝ MOVIE THEATER
• megaselling = ➝ BIG-TICKET ITEM
• membre du canal = channel member ➝ VERTICAL MARKETING SYSTEM
• membre du canal = channel member, channel participant ➝ MARKETING CHANNEL
• menace = threat ➝ SWOT ANALYSIS
• menu uniforme = standardized menu ➝ FAST FOOD RESTAURANT
• MERCAPHONIE (Fr.) = TELEMARKETING
• MERCATIQUE = MARKETING
• MERCATIQUE DE CONTACT = DIRECT MARKETING
• MERCATIQUE DIRECTE = DIRECT MARKETING
• MERCATIQUE ÉLECTRONIQUE = TELEMARKETING
• MERCATIQUE RELATIONNELLE = DIRECT MARKETING
• MERCATIQUE TÉLÉPHONIQUE (Fr.) = TELEMARKETING
• mercerie = haberdasher's shop ➝ STREET VENDOR
• MERCHANDISING = MERCHANDISING
• message publicitaire à réaction immédiate = direct-response advertisement ➝ DIRECT RESPONSE ADVERTISING
• message publiposté = direct-mail piece ➝ DIRECT RESPONSE ADVERTISING
• métaproduit = augmented product ➝ PRODUCT
• méthode d'approvisionnement périodique = fixed interval reorder system ➝ REPLENISHMENT
• méthode de réapprovisionnement par gestion sur point de commande = reorder point system ➝ REPLENISHMENT
• méthode des quantités = reorder point system, Q-system ➝ REPLENISHMENT
• méthode du dernier entré = last-in-first-out method, LIFO method ➝ INVENTORY 1
• méthode du premier entré = first-in-first-out method, FIFO method ➝ INVENTORY 1 / PRODUCT ROTATION
• méthode Q = reorder point system, Q-system ➝ REPLENISHMENT
• meuble = furniture ➝ SHOPPING GOOD
• meuble de caisse = check-out stand ➝ CHECKOUT COUNTER
• MEUBLE DE PRÉSENTATION = DISPLAY 2
• meubles = furniture ➝ DEPARTMENT
• microcircuit = microcircuit ➝ SMART CARD
• micromarché = micromarket ➝ TARGET MARKET
• MINI-BOUTIQUE = BOUTIQUE 2
• MINI-CENTRE COMMERCIAL = MINIMALL
• MINIMARGE = DISCOUNT STORE
• MINIMARGEUR (Fr.) = DISCOUNT STORE
• mise à jour du produit = product upgrade ➝ PRODUCT
• mise à prix = upset price ➝ AUCTION
• MISE DE CÔTÉ = LAYAWAY
• mise en avant = special display ➝ SWEEPSTAKE
• mise en œuvre = implementation ➝ ADOPTION PROCESS
• MIX DE DÉTAIL = RETAILING MIX
• MIX DE LA VENTE AU DÉTAIL = RETAILING MIX
• MIX DÉTAIL = RETAILING MIX
• mobilier en kit = do-it-yourself, DIY ➝ HOME IMPROVEMENT CENTER
• mode de paiement = payment method ➝ CASH REGISTER
• modèle AIDA = AIDA model ➝ ADOPTION PROCESS
• modèle AIDCAS = AIDCAS model ➝ ADOPTION PROCESS
• modèle de communication = communication model ➝ ADOPTION PROCESS
• modèle de gravité = gravity model ➝ REILLY'S LAW
• modèle de l'adoption des innovations = innovation adoption model ➝ ADOPTION PROCESS
• modèle de la hiérarchie des effets de Lavidge et Steiner = Lavidge and Steiner's hierarchy of effects model ➝ ADOPTION PROCESS
• modèle général du processus de prise de décision = decision-making process model ➝ ADOPTION PROCESS
• modem = modem ➝ ELECTRONIC SHOPPING
• MODULE À CRISTAUX LIQUIDES = LIQUID CRYSTAL MODULE
• monétique = electronic money system ➝ ELECTRONIC MONEY
• monétique = plastic money system ➝ ELECTRONIC FUNDS TRANSFER
• MONNAIE ÉLECTRONIQUE = ELECTRONIC MONEY
• mont-de-piété = public pawnshop ➝ PAWNSHOP
• montée en gamme = upward stretching ➝ LIMITED ASSORTMENT DISCOUNT STORE
• motel = motel, motor court ➝ HOTEL
• mousse nid d'abeilles = honeycomb foam ➝ PACKAGE
• moyen de gamme = mid-end, mid-range et midsize ➝ PRODUCT MIX
• MUF = UNIVERSAL VENDOR MARKING SYSTEM
• multinationale = multinational company ➝ RETAILER
• murale = mural ➝ BANNER 1
• musique = music ➝ ATMOSPHERICS

N

• niche = niche ➝ TARGET MARKET
• NIP = personal identification number, PIN ➝ DEBIT CARD / SELF-SCANNING
• niveau d'intermédiation = channel level ➝ MARKETING CHANNEL
• niveau de réapprovisionnement = reordering point ➝ REPLENISHMENT
• NOM COMMERCIAL = TRADE NAME
• nom de marque = brand name ➝ UMBRELLA BRAND
• nom générique = generic name ➝ GENERIC PRODUCT
• nombre de clients = number of customers ➝ INDEX OF SATURATION
• non-consommateur = nonconsumer ➝ CONSUMER
• non-consommateur absolu = absolute nonconsumer ➝ CONSUMER
• non-consommateur relatif = relative nonconsumer ➝ CONSUMER
• norme du travail = labour standard ➝ ETHICAL TRADE
• note de crédit = credit note ➝ TRADE PROMOTION
• notoriété = notoriety ➝ UMBRELLA BRAND
• notoriété de la marque = brand notoriety, brand awareness ➝ DEALERSHIP
• noyau du produit = core product ➝ PRODUCT
• numériseur = digitizer, scanner ➝ ELECTRONIC SIGNATURE CAPTURE
• numéro d'article = item number ➝ ITEM
• numéro d'identification personnel = personal identification number, PIN ➝ DEBIT CARD / SELF-SCANNING
• NUMÉRO EAN = EAN CODE
• numéro sans frais = toll-free number ➝ DIRECT RESPONSE ADVERTISING

O

• objet d'occasion = second-hand good ➝ THRIFT STORE
• objet de pacotille = junk ➝ STREET VENDOR
• occasion favorable = opportunity ➝ SWOT ANALYSIS
• ODR = MONEY-BACK OFFER
• offrant, vendre au plus ~ = sell to the highest bidder, to ~ ➝ AUCTION
• offrant, vendu au plus ~ = auctioned off ➝ AUCTION
• offre de marchandises gratuites = free-goods deal, free goods offer, free goods allowance ➝ TRADE PROMOTION
• OFFRE DE REMBOURSEMENT = MONEY-BACK OFFER
• offre de service = service offer ➝ CUSTOMER SERVICE
• offre numérique = cyberassortment ➝ ASSORTMENT
• offre promotionnelle = promotional offer ➝ DOOR-TO-DOOR PROMOTION
• offre publique d'achat = takeover bid ➝ VERTICAL INTEGRATION
• offrir un prix = bid on, to ~ ➝ AUCTION
• OPA = takeover bid ➝ VERTICAL INTEGRATION
• OPÉRATION DE CRÉDIT-BAIL = LEASING 1
• opération de publipostage = direct-mail campaign ➝ DIRECT MAIL ADVERTISING
• opération de troc = barter transaction ➝ BARTER
• opération de vente = sales transaction ➝ CASH REGISTER
• opportunité = opportunity ➝ SWOT ANALYSIS
• option d'achat = option of purchase ➝ RENTAL STORE
• ordinateur = computer ➝ ELECTRONIC SHOPPING
• ORDINATEUR À STYLET = NOTEPAD COMPUTER
• ORDINATEUR À STYLO (Fr.) = NOTEPAD COMPUTER
• ordinateur portatif = laptop ➝ NOTEPAD COMPUTER
• organisation du canal = channel organization ➝ MARKETING CHANNEL
• organisme à but lucratif = business enterprise, profit oriented organization ➝ THRIFT STORE
• organisme à but non lucratif = non-profit organization ➝ PROSPECTION
• organisme de charité = charity organization, charity ➝ THRIFT STORE
• organisme sans but lucratif = non-profit organization ➝ THRIFT STORE
• outil de promotion = promotion tool, promotional tool ➝ MONEY-BACK OFFER
• outil de réponse = reply tool ➝ DIRECT RESPONSE ADVERTISING

P

• paiement direct = direct payment ➝ DEBIT CARD
• paiement électronique = electronic payment ➝ ELECTRONIC MONEY
• paiement par carte de débit = debit card payment ➝ DEBIT CARD
• paiement par voie électronique = electronic payment ➝ ELECTRONIC MONEY
• paletée = pallet load ➝ PALLET
• PALETTE = PALLET
• palette consignée = returnable pallet ➝ PALLET
• palette perdue = disposable pallet, single trip pallet, one-way pallet ➝ PALLET
• palette réutilisable = reusable pallet ➝ PALLET
• palettisation = palletization, palletizing ➝ PALLET
• palettiser = palletize, to ~; palletise, to ~ ➝ PALLET
• pancarte = spotter ➝ POINT-OF-PURCHASE ADVERTISING
• panier = basket, merchandise basket ➝ SELF SERVICE SELLING
• PANIER D'ACHAT VIRTUEL = VIRTUAL SHOPPING BASKET
• PANIER D’ACHAT ÉLECTRONIQUE = VIRTUAL SHOPPING BASKET
• panneau = sign ➝ POINT-OF-PURCHASE ADVERTISING
• panneau de trottoir = sidewalk sign, sandwich sign ➝ POINT-OF-PURCHASE ADVERTISING
• panneau perforé = peg board ➝ DISPLAY 2
• papeterie = stationary ➝ DEPARTMENT
• parc de magasins = commercial facilities 2, retailing structure 2 ➝ RETAIL STRUCTURE
• parc de palettes = palett fleet ➝ PALLET
• parc de stationnement = car park, parking lot ➝ GARDEN CENTER
• parc de stationnement = parking lot ➝ MEGAMALL
• parfumerie = perfumery ➝ BOUTIQUE 2
• parrainage = sponsoring, sponsorship ➝ SALES PROMOTION
• parrainer = sponsor, to ~ ➝ MULTILEVEL DIRECT SELLING ORGANIZATION
• part de marché = market share ➝ MARKETING
• part de marché relative = relative market share ➝ STAR
• partenariat = partnership ➝ HORIZONTAL MARKETING SYSTEM
• pâtisserie = pastry ➝ DEPARTMENT
• PAYER ET EMPORTER = CASH-AND-CARRY
• PAYER-EMPORTER = CASH-AND-CARRY
• PAYER-PRENDRE = CASH-AND-CARRY
• pays importateur = importing country ➝ MARKETING CHANNEL
• PDM = market share ➝ BRAND EQUITY / GE PORTFOLIO MATRIX / MARKET 2 / MARKETING
• PDP = DIRECT PRODUCT PROFITABILITY
• pénétration des marchés = market penetration ➝ ANSOFF'S MATRIX
• perdant-perdant = lose-lose ➝ WIN-WIN
• période creuse = slack period ➝ TRADE PROMOTION
• période de location = leasing term ➝ RENTAL STORE
• périssable = perishable ➝ NON DURABLE GOOD
• personnel = personnel ➝ RETAILING MIX
• personnel commercial = sales staff ➝ SALESPERSON
• persuasion = persuasion ➝ ADOPTION PROCESS
• perte = loss ➝ DIRECT PRODUCT PROFITABILITY
• petit commerçant = small retailer ➝ DISTRIBUTIVE TRADE
• petit commerce = small retailer ➝ STREET VENDOR
• PETIT MAGASIN DISCOMPTE = LIMITED ASSORTMENT DISCOUNT STORE
• PETIT MAXIDISCOMPTEUR (prop.) = LIMITED ASSORTMENT DISCOUNT STORE
• PETIT SUPERMARCHÉ DISCOMPTE = LIMITED ASSORTMENT DISCOUNT STORE
• petites annonces = classified ads ➝ TELESHOPPING
• PGC = CONVENIENCE GOOD
• PHARMACIE = DRUGSTORE
• pharmacie comptoir = pharmacist's counter ➝ DRUGSTORE
• pharmacie maxidiscompte = deep discount drugstore, deep discount pharmacy ➝ DRUGSTORE
• pharmacie minimarge = discount drugstore ➝ DRUGSTORE
• phase d'amélioration = improvement stage ➝ WHEEL OF RETAILING
• phase d'entrée = entry stage ➝ WHEEL OF RETAILING
• phase de vulnérabilité = vulnerability stage ➝ WHEEL OF RETAILING
• PHOTOSTYLE = STYLUS
• piste magnétique = magnetic stripe ➝ MAGNETIC CARD
• pistolet laser = laser gun ➝ BARCODE READER
• PLAN D'AMÉNAGEMENT = STORE LAYOUT
• PLAN D'AMÉNAGEMENT D'UN MAGASIN = STORE LAYOUT ➝ BOUTIQUE LAYOUT
• plan de magasin = floor plan, store directory ➝ POINT-OF-PURCHASE ADVERTISING
• PLAN DE MARCHÉAGE = RETAILING MIX
• plan de mise de côté = layaway plan ➝ LAYAWAY
• PLAN MERCATIQUE DE POINT DE VENTE (Fr.) = RETAILING MIX
• planification des stocks = inventory planning ➝ REPLENISHMENT
• planification marketing = marketing planning ➝ GE PORTFOLIO MATRIX
• planogramme = planogram ➝ SHELF SPACE MANAGEMENT
• plateau de chargement = loading platform ➝ PALLET
• plateforme = skid platform, skid, stillage ➝ PALLET
• PLV = POINT-OF-PURCHASE ADVERTISING
• PME = SMART CARD
• POIDS MORT = DOG
• point d'indifférence = point of indifference ➝ REILLY'S LAW
• POINT D'INTERROGATION = PROBLEM CHILD
• point de commande = reordering point ➝ REPLENISHMENT
• point de renouvellement = reordering point, reorder point, reordering level ➝ REPLENISHMENT
• point de vente = point of sale ➝ TRADING AREA
• point de vente électronique = electronic point of sale, EPOS ➝ POINT-OF-SALE TERMINAL
• POINT DE VENTE HORS TAXE = DUTY-FREE SHOP
• POINT DE VENTE PHYSIQUE = BRICK AND MORTAR STORE ➝ STORE
• point de vente physique et électronique = click and mortar store ➝ STORE
• POINT-RETRAIT = DRIVE-IN
• POINTE DE LECTURE = STYLUS
• poissonnerie = fish shop ➝ FOOD RETAILER
• poissons et fruits de mer = sea food ➝ DEPARTMENT
• politique d'assortiment = assortment strategy ➝ SCRAMBLED MERCHANDISING
• politique de bas prix = discounting, discount policy ➝ OFF PRICE CENTER
• politique de communication = promotion mix, promotional mix ➝ PERSONAL SELLING
• politique de distribution = distribution policy ➝ SELECTIVE DISTRIBUTION
• politique de marque de distribution = own-branding ➝ PRIVATE BRAND
• politique de prix = price policy ➝ MARKETING
• politique de prix bas tous les jours = everyday low prices ➝ OFF-PRICE STORE
• politique de prix cassés = deep discount policy ➝ DEEP DISCOUNTING
• politique de prix réduits = discounting, discount policy ➝ OFF PRICE CENTER
• politique de prix unique = one-price policy 2, single price policy, single pricing policy ➝ PRICE
• politique de produit = product policy ➝ MARKETING
• politique de promotion = promotion mix, promotional mix ➝ PERSONAL SELLING
• politique de réapprovisionnement = reorder policy ➝ REPLENISHMENT
• politique de retour de la marchandise = return policy ➝ RETURN
• politique du prix arrondi = even pricing, even-line pricing ➝ EVEN PRICE
• politique du prix non arrondi = odd-pricing, odd-even pricing, odd-line picing ➝ ODD PRICE
• politique du prix variable = flexible pricing, variable pricing ➝ PRICE
• polyuréthane = polyurethane ➝ PACKAGE
• pompiste = pump attendant ➝ SERVICE STATION
• porte-à-porte, distribuer en ~ = door-to-door, to distribute ~ ➝ DOOR-TO-DOOR PROMOTION
• porte-à-porte, faire de la vente en ~ = house-to-house, to sell ~ ; door-to-door, to sell ~ ➝ DOOR-TO-DOOR SELLING
• PORTE-MONNAIE ÉLECTRONIQUE = SMART CARD
• portefeuille d'activités = business portfolio ➝ GE PORTFOLIO MATRIX
• portefeuille de produits = product portfolio ➝ PRODUCT LIFE CYCLE
• positionnement = positioning ➝ PRODUCT DIFFERENTIATION
• positionnement sur le marché = market position ➝ SHOPPING CENTER
• positionner = position, to ~ ➝ TARGET MARKET
• POSTE D'ESSENCE = SERVICE STATION
• POSTE INTERACTIF = INTERACTIVE KIOSK
• potentiel du marché = industry attraction, industry attractiveness ➝ GE PORTFOLIO MATRIX
• pourboire = gratuity, tip ➝ COMPENSATION
• pourcentage de démarque sur le prix de détail = off-retail percentage ➝ MARKDOWN
• POUVOIR D'ATTRACTION = PULLING POWER
• pouvoir de négociation = negociating leverage ➝ RETAILER COOPERATIVE
• praticité = convenience ➝ SHOPPING
• pratique de prix d'éviction = predatory pricing ➝ PRICING
• pratique de prix sauvage = predatory pricing ➝ PRICING
• pratique du prix fixe = fixed pricing, one-price policy 1 ➝ PRICE
• premier prix = grand prize ➝ SWEEPSTAKE
• premier sorti; LIFO; méthode de l'épuisement à rebours = last-in-first-out method, LIFO method ➝ INVENTORY 1
• premier sortie; PEPS = first-in-first-out method, FIFO method ➝ INVENTORY 1 / PRODUCT ROTATION
• preneur = licensee ➝ LICENSING
• préposé au service = service clerk ➝ CUSTOMER SERVICE
• préposé au service à la clientèle = customer service agent ➝ SALESPERSON
• prescripteur = influencer, opinion leader ➝ SALES PROMOTION
• prescripteur = influencer, opinion leader, trend setter ➝ CONSUMER
• PRÉSÉLECTION = SELF SELECTION SELLING
• PRÉSENTATION = DISPLAY 1 ➝ DISPLAY 1 / HORIZONTAL DISPLAY / JUMBLE DISPLAY / MARKETING / MERCHANDISING
• présentation d'articles complémentaires = related item display, coordinate display ➝ VERTICAL DISPLAY
• présentation de la marchandise = merchandise display ➝ PRODUCT
• PRÉSENTATION DES MARCHANDISES = MERCHANDISING
• présentation des produits = product display ➝ PRODUCT
• présentation en linéaire = shelf display, shelf space display ➝ SHELF
• présentation en linéaire = shelf space display ➝ DISPLAY 1
• présentation en masse = mass display ➝ ISLAND DISPLAY
• PRÉSENTATION EN VRAC = JUMBLE DISPLAY
• PRÉSENTATION HORIZONTALE = HORIZONTAL DISPLAY
• présentation mixte = mixed display ➝ SHELF
• présentation sur étagères = case display ➝ DISPLAY 1
• présentation sur palettes = pallet display ➝ DISPLAY 1
• présentation suspendue = rack display ➝ DISPLAY 1
• PRÉSENTATION VERTICALE = VERTICAL DISPLAY
• PRÉSENTOIR = DISPLAY 2
• présentoir de caisse de sortie = check out stand ➝ DISPLAY 2
• présentoir de caisse de sortie = check-out stand ➝ CHECKOUT COUNTER
• présentoir de comptoir = counter rack ➝ DISPLAY 2
• présentoir de PLV = POP display ➝ HEADER / POINT-OF-PURCHASE ADVERTISING
• présentoir de sol = floor display ➝ DISPLAY 2
• présentoir en vrac = jumble basket, dump bin, dump basket ➝ JUMBLE DISPLAY
• présentoir mobile = movable display unit ➝ DISPLAY 2
• présentoir mural = side-wall rack ➝ DISPLAY 2
• présentoir ouvert = open display ➝ SELF SELECTION SELLING
• présentoir pour vêtements = clothes display rack ➝ DISPLAY 2
• prestataire de services = service provider ➝ SERVICE-ORIENTED CENTER
• prêt = loan ➝ PAWNSHOP
• prêt usuraire = usurious loan, loan-sharking ➝ PAWNSHOP
• prêt-à-assembler = do-it-yourself, DIY ➝ HOME IMPROVEMENT CENTER
• PRÊT-À-MANGER = FAST FOOD RESTAURANT
• prêt-à-monter = do-it-yourself, DIY ➝ HOME IMPROVEMENT CENTER
• prêt-à-porter = ready-to-wear ➝ BOUTIQUE 2
• PRÊT-BAIL (Fr.) = LEASING 1
• prêteur sur gages = pawnbroker ➝ PAWNSHOP
• preuve d'achat = proof of purchase ➝ SWEEPSTAKE
• PRIME = PREMIUM
• prime à l'écoulement = count-and-recount allowance, count-and-recount arrangement ➝ TRADE PROMOTION
• prime autopayante = self-liquidating premium, self-liquidator ➝ PREMIUM
• prime contenant = container premium ➝ PREMIUM
• prime dans l'emballage = in-pack premium, in-pack ➝ PREMIUM
• prime différée = mail premium, mail-in premium ➝ PREMIUM
• prime directe = direct premium ➝ PREMIUM
• prime produit en plus = bonus ➝ PREMIUM
• prime sur l'emballage = on-pack premium, on-pack ➝ PREMIUM
• prime-échantillon = free sample, bonus sample ➝ SAMPLE
• prise d'inventaire = inventory holding ➝ SALESPERSON
• prise de conscience = awareness ➝ ADOPTION PROCESS
• prise de participation majoritaire = controlling interest ➝ VERTICAL INTEGRATION
• privilège d'exploitation = operating rights, privilege of use ➝ CONCESSION
• privilège de jouissance = operating rights, privilege of use ➝ CONCESSION
• PRIX = PRICE
• PRIX ARRONDI = EVEN PRICE
• prix catalogue = catalog price ➝ DISCOUNT
• prix cible = target price ➝ TARGET PRICING
• prix comptant = cash price ➝ DISCOUNT
• prix conseillé = suggested price ➝ PREMARKING
• prix courant = regular price ➝ MARKDOWN
• prix coûtant = cost price ➝ MARKON
• prix d'acquisition = purchase price ➝ PRICE
• PRIX D'ÉCRÉMAGE = SKIMMING PRICE
• PRIX D'INCITATION = PENETRATION PRICE
• prix d'introduction = introductory price ➝ PENETRATION PRICE
• prix d'usine = manufacturer's price ➝ FACTORY OUTLET STORE
• prix de détail = retail price ➝ PREMARKING
• prix de détail à la vente = selling retail price ➝ PRICING
• prix de détail conseillé = suggested retail price ➝ VERTICAL PRICING
• prix de détail initial = initial retail price ➝ MARKUP
• prix de détail initial à la vente = initial retail price ➝ PRICING
• prix de gros = wholesale price ➝ WHOLESALE
• prix de lancement = introductory price ➝ PENETRATION PRICE
• PRIX DE PÉNÉTRATION = PENETRATION PRICE
• prix de repère = price point ➝ PRICE
• prix de revient = cost price ➝ MARKON
• prix de soutien = support price ➝ TARGET PRICING
• prix de vente = sales price, selling price ➝ PRICING
• prix de vente net = net selling price ➝ MARKDOWN
• prix de vente réel = real sales price ➝ DIRECT PRODUCT PROFITABILITY
• prix équitable = fair price ➝ FAIR TRADE
• prix imposé par le fabricant = vertical price, resale price ➝ VERTICAL PRICING
• prix marqué = marked price ➝ MARKDOWN
• PRIX NON ARRONDI = ODD PRICE
• prix objectif = target price ➝ TARGET PRICING
• prix psychologique = psychological price ➝ ODD PRICE
• prix réduit = reduced price, discounted price ➝ SALE 2
• prix régulier = regular price ➝ MARKDOWN
• prix résiduel = residual price ➝ LEASING 1
• PRIX ROND = EVEN PRICE
• prix, arrondir un ~ = price, to even a ~ ➝ EVEN PRICE
• processus d'achat = buying process ➝ SHOPPING
• PROCESSUS D'ADOPTION = ADOPTION PROCESS
• processus d'adoption classique = classic adoption process ➝ ADOPTION PROCESS
• processus de décision d'achat = consumer decision process, consumer buying processus ➝ CONSUMER BEHAVIOR
• processus de prise de décision du consommateur = consumer decision process, consumer buying processus ➝ CONSUMER BEHAVIOR
• processus de vente = selling process ➝ PROSPECTION
• processus dialectique = dialectical process ➝ WHEEL OF RETAILING
• producteur = producer ➝ ETHICAL TRADE
• PRODUCTION COLLABORATIVE = CROWDSOURCING
• PRODUCTION PARTICIPATIVE = CROWDSOURCING
• PRODUIT = PRODUCT
• produit à forte rotation = high-velocity item, fast-selling product ➝ BIG-TICKET ITEM
• produit à rotation rapide = high-ticket item 2, fast-moving item ➝ INVENTORY TURNOVER
• produit à rotation rapide = high-velocity item, fast-selling product ➝ BIG-TICKET ITEM
• produit à un prix imposé = fixed price product ➝ VERTICAL PRICING
• produit alimentaire = food item ➝ SUPERMARKET
• produit alimentaire = food product ➝ FOOD RETAILER
• produit alimentaire = grocery item ➝ WHOLESALE CLUB
• produit attendu = expected product ➝ PRODUCT
• produit basique = staple product ➝ LIMITED ASSORTMENT DISCOUNT STORE
• PRODUIT BLANC = WHITE GOOD ➝ BROWN GOOD
• PRODUIT BLANC 1 = WHITE GOOD
• PRODUIT BLANC 2 = GENERIC PRODUCT
• PRODUIT BRUN = BROWN GOOD
• produit d'achat impulsif = impulse good ➝ PUSHCART
• PRODUIT D'ACHAT RÉFLÉCHI = SHOPPING GOOD ➝ PERSONAL SELLING
• PRODUIT D'APPEL = LOSS LEADER
• PRODUIT D'ATTRACTION = LOSS LEADER
• produit d'entrée de gamme = low-end product ➝ PRODUCT MIX
• produit d'entretien = household product ➝ SUPERMARKET
• produit d'épicerie = food item ➝ SUPERMARKET
• produit d'hygiène-beauté = health and beauty aids ➝ SUPERMARKET
• produit de bas de gamme = low-end product ➝ PRODUCT MIX
• produit de base = staple product ➝ LIMITED ASSORTMENT DISCOUNT STORE
• produit de beauté = cosmetics, health & beauty ➝ DEPARTMENT
• produit de consommation = consumer product ➝ PRODUCT
• produit de contrefaçon = counterfeit marchandise, counterfeit ➝ COUNTERFEITING
• PRODUIT DE GRANDE CONSOMMATION = CONVENIENCE GOOD
• produit de haut de gamme = high-end product ➝ PRODUCT MIX
• produit de haute technicité = high-tech product ➝ EXCLUSIVE DISTRIBUTION
• produit de luxe = luxury good ➝ SPECIALTY GOOD
• produit de milieu de gamme = mid-end product ➝ PRODUCT MIX
• PRODUIT DE SPÉCIALITÉ = SPECIALTY GOOD ➝ EXCLUSIVE DISTRIBUTION
• produit de substitution = substitute product ➝ SUBSTITUTE SELLING
• produit détaxé = tax-free product ➝ DUTY-FREE SHOP
• PRODUIT DILEMME = PROBLEM CHILD
• produit durable = durable product ➝ PRODUCT
• produit en vrac = bulk item ➝ GENERIC PRODUCT
• PRODUIT ÉQUITABLE = FAIR-TRADE GOOD
• produit ethnique = ethnic product ➝ DEPARTMENT
• produit frais = fresh product ➝ SUPERMARKET
• PRODUIT GÉNÉRIQUE 1 = GENERIC PRODUCT
• produit générique 2 = tangible product 2 ➝ PRODUCT
• produit global = augmented product ➝ PRODUCT
• PRODUIT GRAND PUBLIC = CONVENIENCE GOOD
• produit importé = imported good ➝ MARKETING CHANNEL
• produit industriel = industrial product, business-to-business product ➝ PRODUCT
• produit intangible = intangible product ➝ SERVICE RETAILING
• produit laitier = dairy product ➝ DEPARTMENT
• produit non durable = non-durable product ➝ PRODUCT
• PRODUIT NON RECHERCHÉ = UNSOUGHT GOOD
• PRODUIT PHARE = STAR
• PRODUIT POIDS MORT = DOG
• produit potentiel = potential product ➝ PRODUCT
• PRODUIT SANS MARQUE = GENERIC PRODUCT
• produit surgelé = frozen food ➝ DEPARTMENT
• produit tangible = tangible product ➝ PRODUCT
• produit textile de salle de bains et de cuisine = household linen ➝ WHITE GOOD
• PRODUIT VACHE À LAIT = CASH COW
• PRODUIT VEDETTE = STAR
• produit-clé = key item ➝ ITEM
• produits de beauté = cosmetics ➝ BOUTIQUE 2
• PROFIT DIRECT DU PRODUIT = DIRECT PRODUCT PROFITABILITY
• profondeur = depth ➝ PRODUCT MIX
• programme de fidélité = frequent flyer program ➝ LOYALTY
• programme de location temporaire = temporary tenant programs ➝ TEMPORARY TENANT
• programme de voyageur fréquent = frequent flyer program ➝ LOYALTY
• promoteur = developer ➝ OFF PRICE CENTER
• PROMOTEUR DE CENTRE COMMERCIAL = SHOPPING CENTER DEVELOPER
• PROMOTION = SALES PROMOTION
• PROMOTION AUPRÈS DES DÉTAILLANTS = TRADE PROMOTION
• PROMOTION DES VENTES = SALES PROMOTION
• promotion des ventes auprès des vendeurs = sales force promotion ➝ TRADE PROMOTION
• promotion des ventes douce = soft-sell promotion ➝ SOFT SELL
• promotion interne = in-store promotion ➝ POINT-OF-PURCHASE ADVERTISING
• PROMOTION RÉSEAU = TRADE PROMOTION
• promotion sur le lieu de vente = point-of-purchase promotion ➝ POINT-OF-PURCHASE ADVERTISING
• PROMOTION-CONSOMMATEUR = CONSUMER PROMOTION
• PROMOTION-DISTRIBUTEUR = TRADE PROMOTION
• promotion-force de vente = sales force promotion ➝ TRADE PROMOTION
• proposition de consommateur = consumer proposal ➝ CONSUMER
• propriétaire de commerce = shop owner ➝ BOUTIQUE 1
• propriétaire-gérant = owner-manager ➝ STORE MANAGER
• propriété = property ➝ BRAND
• propriété intellectuelle = intellectual property ➝ BRAND
• prospect = potential consumer, prospect, prospective client ➝ PROSPECTION
• prospecteur = prospector ➝ PROSPECTION
• PROSPECTION = PROSPECTION
• PROSPECTION DE LA CLIENTÈLE = PROSPECTION
• prospectus = flyer, flier ➝ DOOR-TO-DOOR PROMOTION
• protection juridique = legal protection ➝ MANUFACTURER'S BRAND
• provisions, faire des ~ = groceries, to do ~ ; grocery shopping, to go ~ ➝ SHOPPING
• publicité = advertising ➝ SALES PROMOTION
• PUBLICITÉ À FRAIS PARTAGÉS = COOPERATIVE ADVERTISING
• PUBLICITÉ À RÉACTION IMMÉDIATE = DIRECT RESPONSE ADVERTISING
• PUBLICITÉ À RÉPONSE DIRECTE = DIRECT RESPONSE ADVERTISING
• publicité aérienne = aerial advertising ➝ BANNER 1
• publicité appât et substitution = bait-and-switch advertising ➝ TRADING UP
• publicité classique = general advertising ➝ DIRECT RESPONSE ADVERTISING
• PUBLICITÉ COLLECTIVE = COOPERATIVE ADVERTISING
• publicité comparative = comparative advertising, competitive advertising ➝ CORPORATE ADVERTISING
• PUBLICITÉ COOP = COOPERATIVE ADVERTISING
• PUBLICITÉ COOPÉRATIVE = COOPERATIVE ADVERTISING
• publicité coopérative horizontale = horizontal cooperative advertising ➝ COOPERATIVE ADVERTISING
• publicité coopérative verticale = vertical cooperative advertising ➝ COOPERATIVE ADVERTISING
• PUBLICITÉ D'ENTREPRISE = CORPORATE ADVERTISING
• publicité de lancement = pioneer advertising ➝ CORPORATE ADVERTISING
• publicité de masse = mass advertising ➝ DIRECT RESPONSE ADVERTISING
• PUBLICITÉ DE NOTORIÉTÉ = CORPORATE ADVERTISING
• PUBLICITÉ DE PRESTIGE = CORPORATE ADVERTISING
• publicité de rappel = reminder advertising ➝ CORPORATE ADVERTISING
• publicité de vente par correspondance = mail-order advertisement, mail-order ad ➝ MAIL-ORDER RETAILING
• PUBLICITÉ DIRECTE = DIRECT ADVERTISING
• PUBLICITÉ DIRECTE À DOMICILE = DOOR-TO-DOOR PROMOTION
• PUBLICITÉ DIRECTE EN PORTE-À-PORTE = DOOR-TO-DOOR PROMOTION
• PUBLICITÉ DIRECTE INDIVIDUALISÉE = DIRECT MAIL ADVERTISING
• PUBLICITÉ DIRECTE PAR VOIE POSTALE = DIRECT MAIL ADVERTISING
• PUBLICITÉ DIRECTE SANS ADRESSE = DOOR-TO-DOOR PROMOTION
• PUBLICITÉ DIRECTE SUR ADRESSE = DIRECT MAIL ADVERTISING
• publicité douce = informative advertising ➝ SOFT SELL
• publicité dure = hard-sell advertising, hard advertising ➝ HARD SELL
• publicité hors-médias = below-the-line advertising ➝ DIRECT ADVERTISING
• publicité importune = junk mail ➝ DOOR-TO-DOOR PROMOTION
• publicité indirecte = indirect advertising ➝ DIRECT ADVERTISING
• publicité informative = informative advertising ➝ SOFT SELL
• PUBLICITÉ INSTITUTIONNELLE = CORPORATE ADVERTISING
• PUBLICITÉ NON INDIVIDUALISÉE = DOOR-TO-DOOR PROMOTION
• publicité persuasive = hard-sell advertising, hard advertising ➝ HARD SELL
• publicité promotionnelle = promotional advertising ➝ CORPORATE ADVERTISING
• publicité sonore = in-store broadcasting ➝ POINT-OF-PURCHASE ADVERTISING
• publicité subtile = soft-sell advertising ➝ SOFT SELL
• PUBLICITÉ SUR LE LIEU DE VENTE = POINT-OF-PURCHASE ADVERTISING
• publicité sur les produits = product advertising ➝ CORPORATE ADVERTISING
• publicité visuelle = visual advertisement ➝ POINT-OF-PURCHASE ADVERTISING
• publicité-rebut = junk mail ➝ DOOR-TO-DOOR PROMOTION
• PUBLIPOSTAGE = DIRECT MAIL ADVERTISING
• publireportage = infomercial ➝ TELESHOPPING
• puce = chip ➝ SMART CARD
• PUCES = FLEA MARKET
• pucier = flea market merchant ➝ FLEA MARKET
• pucière = flea market merchant ➝ FLEA MARKET
• PUISSANCE D'ATTRACTION = PULLING POWER

Q

• quantité économique de réapprovisionnement = economic order quantity ➝ REPLENISHMENT
• quartier des affaires = business district ➝ CENTRAL BUSINESS DISTRICT
• quincaillerie = hardware ➝ DEPARTMENT
• quincaillerie = hardware store ➝ HOME IMPROVEMENT CENTER

R

• rabais = rebate, markdown ➝ DISCOUNT
• rabais de gros = trade discount ➝ DISCOUNT
• radiofréquence = radiofrequency ➝ WIRELESS POS TERMINAL
• RAISON SOCIALE = TRADE NAME
• rapport qualité-prix = quality-price ratio ➝ SHOPPING GOOD
• rassortir = restock 1, to ~ ➝ REPLENISHMENT
• RATIO DE PARC DE STATIONNEMENT = PARKING RATIO
• RAYON = DEPARTMENT
• rayon alimentaire = food department ➝ VARIETY STORE
• RAYON CONCÉDÉ = LEASED DEPARTMENT
• rayon de bricolage = do-it-yourself department ➝ HOME IMPROVEMENT CENTER
• rayon électrique de lumière condensée = electric light beam ➝ WAND
• RAYON EN CONCESSION = LEASED DEPARTMENT
• rayon non alimentaire = non-food department ➝ DEPARTMENT
• rayon phare = flagship department ➝ DEPARTMENT STORE
• RAYONNAGE = SHELF ➝ DISPLAY 2
• RDP = DIRECT PRODUCT PROFITABILITY
• RE-COMMANDE = REPLENISHMENT
• RÉAPPROVISIONNEMENT = REPLENISHMENT
• réapprovisionnement à date fixe = fixed interval reorder system ➝ REPLENISHMENT
• RÉAPPROVISIONNEMENT D'UN STOCK = REPLENISHMENT
• RÉAPPROVISIONNEMENT DES MAGASINS = REPLENISHMENT
• réapprovisionner, réapprovisionner, se ~ = stocks, to replenish ~; to replenish ➝ REPLENISHMENT
• réapprovisionner; réapprovisionner, se ~ = stocks, replenish to ~; replenish to ~ ➝ INVENTORY TURNOVER
• réassortir = restock 1, to ~ ➝ REPLENISHMENT
• réassortisseur = shelf filler ➝ MERCHANDISER
• réceptionnaire = receiving clerk ➝ MERCHANDISE MANAGER
• recette = daily return ➝ STORE MANAGER
• RECHERCHE DE CLIENTS = PROSPECTION
• recherche et développement = research and development ➝ SKIMMING PRICE
• recherche marketing = marketing research ➝ MARKETING
• réclamation des clients = customers' claim ➝ STORE MANAGER
• recommandation marketing = marketing recommandation ➝ SWOT ANALYSIS
• RECONNAISSANCE OPTIQUE DE CARACTÈRES = OPTICAL CHARACTER RECOGNITION
• RECONNAISSANCE OPTIQUE DES CARACTÈRES = OPTICAL CHARACTER RECOGNITION
• RECONSTITUTION DES STOCKS = REPLENISHMENT
• reçu = receipt ➝ CASH REGISTER
• reçu détaillé = itemized receipt ➝ ITEM
• redevance = royalty ➝ FRANCHISE 1
• RÉDUCTION = DISCOUNT, ALLOWANCE ➝ MARKDOWN
• RÉDUCTION DE PRIX = DISCOUNT ➝ CONSUMER PROMOTION
• RÉDUCTION SUR ACHAT = MONEY-BACK OFFER
• réfaction = rebate, markdown ➝ DISCOUNT
• référence = reference ➝ ITEM
• référencement = listing ➝ MARKETING
• référencer = reference, to ~ ; list, to ~ ➝ TRADE PROMOTION
• régime de rémunération = remuneration package ➝ COMPENSATION
• règlement de zonage = zoning regulation, zoning bylaw ➝ ZONING
• regrattier = salt vendor ➝ STREET VENDOR
• relance = follow-up ➝ TELEMARKETING
• relations publiques = public relations ➝ SALES PROMOTION
• remboursement = refund ➝ MONEY-BACK OFFER
• remboursement complet = full refund, reimbursement ➝ RETURN
• REMBOURSEMENT DIFFÉRÉ = MONEY-BACK OFFER
• remise = quantity discount ➝ TRADE PROMOTION
• remise à l'achat = buying allowance, off-invoice allowance ➝ TRADE PROMOTION
• remise de publicité = advertising allowance ➝ TRADE PROMOTION
• remise de publicité coopérative = cooperative advertising allowance ➝ TRADE PROMOTION
• remise de référencement = listing fee, listing allowance, slotting allowance ➝ TRADE PROMOTION
• remise de suivi = buy-back allowance ➝ TRADE PROMOTION
• remise pour services rendus = discount for services rendered ➝ DISCOUNT
• remise pour suivi = buy-back allowance ➝ TRADE PROMOTION
• remise quantitative = quantity discount ➝ TRADE PROMOTION
• remise saisonnière = seasonal discount ➝ TRADE PROMOTION
• remise sur quantité = quantity discount ➝ TRADE PROMOTION
• remise sur quantité cumulative = cumulative quantity discount ➝ TRADE PROMOTION
• remise sur quantité non cumulative = non-cumulative quantity discount ➝ TRADE PROMOTION
• RÉMUNÉRATION = COMPENSATION
• RENDU = RETURN
• RENDU SUR ACHATS = RETURN
• RENOUVELLEMENT D'UNE COMMANDE = REPLENISHMENT
• rentabilité = profitability ➝ RETAILER COOPERATIVE
• rentabilité = small profitability ➝ DOG
• RENTABILITÉ DIRECTE DU PRODUIT = DIRECT PRODUCT PROFITABILITY
• repas-minute = fast food ➝ FAST FOOD RESTAURANT
• représentant de manufacturiers = manufacturers' agent ➝ PROSPECTION
• représentant de vente directe = direct salesman, direct seller ➝ PROSPECTION
• réseau à valeur ajoutée = value-added network, VAN ➝ ELECTRONIC DATA INTERCHANGE
• réseau commercial = commercial network, distribution network ➝ TRADING HOUSE
• réseau de distribution = distribution network ➝ MARKETING CHANNEL
• réseau de franchises = franchise network ➝ RETAILER
• réseau de micro-ordinateurs = computer network ➝ DIRECT MARKETING
• réseau de sourçage = sourcing network ➝ TRADING HOUSE
• réseau de vente = sales network ➝ MULTILEVEL DIRECT SELLING ORGANIZATION
• réserve = stockroom, storeroom ➝ INVENTORY 1
• responsabilité sociale de l'entreprise = corporate social responsibility ➝ ETHICAL TRADE
• responsabilité sociétale de l'entreprise = corporate social responsibility ➝ ETHICAL TRADE
• RESPONSABLE DE RAYON = DEPARTMENT MANAGER
• RESPONSABLE MARCHANDISES = MERCHANDISE MANAGER
• responsable marketing = marketer ➝ PRODUCT LIFE CYCLE
• RESTAUPOUCE = FAST FOOD RESTAURANT
• restaurant = restaurant ➝ NEIGHBORHOOD BUSINESS DISTRICT
• RESTAURANT À REPAS-MINUTE = FAST FOOD RESTAURANT
• RESTAURANT À SERVICE RAPIDE = FAST FOOD RESTAURANT
• RESTAURANT MINUTE = FAST FOOD RESTAURANT
• RESTAURANT RAPIDE = FAST FOOD RESTAURANT
• restauration rapide = fast-food restauration ➝ FAST FOOD RESTAURANT
• restauvolant = drive-in restaurant ➝ DRIVE-IN
• RESTOPOUCE = FAST FOOD RESTAURANT
• retardataire = laggard ➝ ADOPTION
• RETOUR = RETURN
• RETOUR DE LA MARCHANDISE = RETURN
• retourner = return, to ~ ➝ RETURN
• RÉTRIBUTION = COMPENSATION
• réunion de vente = party plan, home party ➝ PARTY-PLAN SELLING
• revendeur = reseller ➝ MARKETING CHANNEL
• revendeur à la sauvette = scalper ➝ STREET VENDOR
• revêtement de sol et de murs = flooring, wall & ceiling ➝ DEPARTMENT
• RFA = end-of-year rebate ➝ DISCOUNT
• ristourne = volume discount ➝ DISCOUNT
• ristourne de fin d'année = end-of-year rebate ➝ DISCOUNT
• ROC = OPTICAL CHARACTER RECOGNITION
• rotation = rotation, velocity ➝ SHELF SPACE MANAGEMENT
• ROTATION DES PRODUITS 1 = PRODUCT ROTATION
• ROTATION DES PRODUITS 2 = INVENTORY TURNOVER
• ROTATION DES STOCKS = INVENTORY TURNOVER
• ROTATION DES STOCKS = INVENTORY TURNOVER = PRODUCT ROTATION
• ROTATION DU STOCK = INVENTORY TURNOVER
• rotation rapide des stocks = high inventory turnover ➝ DISCOUNT STORE
• ROUE DE LA DISTRIBUTION = WHEEL OF RETAILING
• ROUE DU COMMERCE = WHEEL OF RETAILING
• ROUE DU COMMERCE DE DÉTAIL = WHEEL OF RETAILING
• RSE = corporate social responsibility ➝ ETHICAL TRADE
• rue commerçante = shopping street ➝ STREET VENDOR
• rue piétonnière = pedestrian mall ➝ STREET VENDOR
• rue pucière = flea market street ➝ FLEA MARKET
• rupture d’approvisionnement = supply shortage, supply disruption, supply chain disruption ➝ SUPPLY CHAIN
• rupture de la chaîne d’approvisionnement = supply shortage, supply disruption, supply chain disruption ➝ SUPPLY CHAIN
• rupture de stock = inventory shortage 2, stock-out ➝ SUBSTITUTE SELLING
• rupture de stocks, être en ~ = out of stock, to be ~ ➝ INVENTORY 1
• RVA = value-added network, VAN ➝ ELECTRONIC DATA INTERCHANGE

S

• SA = limited company, incorporated company ➝ TRADE NAME
• saisie automatique = automatic scanning ➝ SELF-SCANNING
• SAISIE ÉLECTRONIQUE DE LA SIGNATURE = ELECTRONIC SIGNATURE CAPTURE
• SAISIE-CLIENT = SELF-SCANNING
• saisonnalité = seasonality ➝ TRADE PROMOTION
• salaire = wage, salary ➝ COMPENSATION
• salaire minimum = minimum wage ➝ CONSUMER PRICE INDEX
• salle d'exposition = showroom ➝ WHOLESALE
• SALLE D'EXPOSITION ET DE VENTE PAR CATALOGUE = CATALOG SHOWROOM
• salle de bain et plomberie = bath, plumbing ➝ DEPARTMENT
• SALLE DE CINÉMA = MOVIE THEATER
• salle de vente = auction room ➝ AUCTION
• SALLE DE VENTE PAR CATALOGUE = CATALOG SHOWROOM
• salon de beauté = beauty parlor ➝ NEIGHBORHOOD BUSINESS DISTRICT
• salon de coiffure = hairdresser ➝ NEIGHBORHOOD BUSINESS DISTRICT
• salon interprofessionnel = trade show ➝ TRADE PROMOTION
• sans locomotive = unanchored, anchorless ➝ ANCHOR
• SARL = limited liability company ➝ TRADE NAME
• sas = shallow recessed front, angle front ➝ STOREFRONT
• satisfaction du client = customer satisfaction ➝ ADOPTION
• savoir-faire = know-how ➝ LICENSE
• SCE = TRADING HOUSE
• SCI = TRADING HOUSE
• secret commercial = trade secret ➝ LICENSE
• secteur de la vente directe = direct sales industry ➝ DIRECT SELLING
• secteur des services = service sector ➝ SERVICE RETAILING
• secteur du blanc = white goods ➝ WHITE GOOD
• secteur du brun = brown goods ➝ BROWN GOOD
• SECTEUR NON PLANIFIÉ = UNPLANNED BUSINESS DISTRICT, UNPLANNED AREA ➝ SECONDARY BUSINESS DISTRICT
• secteur planifié = planned area ➝ NEIGHBORHOOD BUSINESS DISTRICT
• secteur secondaire = secondary sector ➝ SERVICE RETAILING
• secteur semi-planifié = semiplanned area ➝ SECONDARY BUSINESS DISTRICT
• secteur tertiaire = tertiary sector ➝ SERVICE RETAILING
• segment de marché = market segment ➝ SEGMENTATION
• SEGMENTATION = SEGMENTATION
• segmentation comportementale = behavioral segmentation ➝ SEGMENTATION
• SEGMENTATION DE MARCHÉ = SEGMENTATION
• SEGMENTATION DU MARCHÉ = SEGMENTATION
• segmentation géographique = geographic segmentation ➝ SEGMENTATION
• segmentation multiple = multiple segmentation ➝ SEGMENTATION
• segmentation partielle = differentiated marketing ➝ TARGET MARKET
• segmentation psychographique = psychographic segmentation ➝ SEGMENTATION
• segmentation sociodémographique = sociodemographic segmentation ➝ SEGMENTATION
• SÉLECTION DE PRODUITS = ASSORTMENT
• serveur à l'auto = drive-in waiter, car hop ➝ DRIVE-IN
• serveuse à l'auto = drive-in waiter, car hop ➝ DRIVE-IN
• SERVICE 1 = CUSTOMER SERVICE
• service 2 = service 2 ➝ SERVICE RETAILING
• service à base d'équipement = equipment-intensive service ➝ SERVICE RETAILING
• service à base de main-d'oeuvre = labor-intensive service ➝ SERVICE RETAILING
• service à la clientèle = CUSTOMER SERVICE ➝ BOUTIQUE 1
• SERVICE À LA CLIENTÈLE = CUSTOMER SERVICE
• service après-vente = after-sales service ➝ MARKETING
• SERVICE AU VOLANT = DRIVE-IN
• SERVICE COMPLET = FULL-SERVICE SELLING
• service complet = full service ➝ SUPERMARKET
• Service d'identification et de catalogage des articles = Item Identification and Cataloging Service ➝ ITEM
• service d'urbanisme de la communauté = community planning authority ➝ COMMERCIAL PLANNING
• service d’appui = back office ➝ STORE MANAGER
• service de clientèle = front office ➝ STORE MANAGER
• service de commande en ligne = online ordering, online ordering system ➝ ELECTRONIC SHOPPING
• service de consommation = consumer service ➝ CONSUMER GOOD
• service de location = rental service ➝ RENTAL STORE
• service de location de biens tangibles = rented-goods service ➝ SERVICE RETAILING
• service de réparation et d'entretien = owned-goods service ➝ SERVICE RETAILING
• service personnel = non-goods service ➝ SERVICE RETAILING
• service rapide = quick service ➝ FAST FOOD RESTAURANT
• SERVICE RENDU = CUSTOMER SERVICE
• SERVICE TRADITIONNEL = FULL-SERVICE SELLING
• SERVICE VIDÉOTEX = VIDEOTEX
• seuil de commande = reordering point, reorder point, reordering level ➝ REPLENISHMENT
• seuil de réapprovisionnement = reordering point, reorder point, reordering level ➝ REPLENISHMENT
• SHOPPING (Fr.) = SHOPPING
• SIGNALÉTIQUE = SIGNAGE
• site internet du commerçant = Retailer's Web site ➝ ELECTRONIC COUPONING
• site marchand = e-commerce site ➝ ELECTRONIC SHOPPING
• site marchant = portail ➝ TRAFFIC
• situation gagnant-perdant = win-lose situation ➝ WIN-WIN
• situation perdant-perdant = lose-lose situation ➝ WIN-WIN
• SMV = VERTICAL MARKETING SYSTEM
• société à responsabilité limitée = limited liability company ➝ TRADE NAME
• société anonyme = limited company, incorporated company ➝ TRADE NAME
• SOCIÉTÉ DE COMMERCE EXTÉRIEUR = TRADING HOUSE
• SOCIÉTÉ DE COMMERCE INTERNATIONAL = TRADING HOUSE
• société de crédit-bail = leasing company ➝ LEASING 1
• société de gestion immobilière = property management firm, real estate management firm ➝ SHOPPING CENTER DEVELOPER
• SOCIÉTÉ DE VENTE À DOMICILE = DIRECT SELLING ORGANIZATION
• SOCIÉTÉ DE VENTE DIRECTE = DIRECT SELLING ORGANIZATION
• SOCIÉTÉ DE VENTE EN RÉSEAU = MULTILEVEL DIRECT SELLING ORGANIZATION
• SOCIÉTÉ DE VENTE MULTINIVEAU = MULTILEVEL DIRECT SELLING ORGANIZATION
• SOCIÉTÉ DE VENTE PAR CATALOGUE = CATALOG RETAILER
• SOCIÉTÉ DE VENTE PAR CORRESPONDANCE = MAIL-ORDER RETAILER
• SOCIÉTÉ DE VENTE PAR MULTINIVEAU = MULTILEVEL DIRECT SELLING ORGANIZATION
• société exportatrice = exporter ➝ TRADING HOUSE
• société mère = parent business ➝ BRANCH STORE
• société par actions = business corporation, corporation ➝ TRADE NAME
• sogo shosha = sogo shosha ➝ TRADING HOUSE
• SOLDE = SALE 2
• solde 2 = balance ➝ SALE 2
• solde d'inventaire = inventory sale ➝ SALE 2
• solde de déménagement = moving sale ➝ SALE 2
• solde de fermeture = closing down sale, winding up sale ➝ SALE 2
• solde de fin de saison = end-of-season sale ➝ SALE 2
• solde de liquidation = liquidation sale, clearance sale ➝ SALE 2
• solde de rénovation = renovation sale ➝ SALE 2
• SOLDEUR 1 = LIQUIDATION STORE
• SOLDEUR 2 = OFF-PRICE STORE
• sollicitation = solliciting, canvassing 2 ➝ PROSPECTION
• SORTIE DE CAISSE = CHECKOUT COUNTER
• souk = souk ➝ MARKET 1
• SOURÇAGE = SOURCING ➝ SOURCING / SUPPLY CHAIN
• SOURÇAGE COLLABORATIF = CROWDSOURCING
• sourçage éthique = ethical sourcing ➝ ETHICAL TRADE
• SOURÇAGE PAR RÉSEAU D’INTERNAUTES = CROWDSOURCING
• sous-traitant = subcontractor ➝ PRIVATE BRAND
• SPÉCIALISTE = SPECIALTY STORE
• SPÉCIALISTE DE MARCHANDISAGE = MERCHANDISER
• SPÉCIALISTE DES TECHNIQUES MARCHANDES = MERCHANDISER
• spécialogue = specialty catalog, specialized catalog, specialog ➝ CATALOG
• spot télévisé = TV ad ➝ DIRECT RESPONSE ADVERTISING
• spot télévisé à réaction immédiate = direct-response TV commercial ➝ DIRECT RESPONSE ADVERTISING
• STAND (Fr.) = BOUTIQUE 2
• STAND MOBILE (Fr.) = PUSHCART
• station banque = drive-in bank ➝ DRIVE-IN
• STATION D'ESSENCE = SERVICE STATION
• STATION LIBRE-SERVICE = SERVICE STATION
• station restaurant = drive-in restaurant ➝ DRIVE-IN
• STATION-SERVICE = SERVICE STATION
• Statistique Canada = Statistics Canada ➝ CONSUMER PRICE INDEX
• STOCK = INVENTORY 1
• stock de niveau minimal = replenishment stock ➝ REPLENISHMENT
• stock de sécurité = safety stock ➝ INVENTORY 1
• stock final = ending inventory ➝ INVENTORY TURNOVER
• stock initial = starting inventory ➝ INVENTORY TURNOVER
• stock moyen = average inventory ➝ INVENTORY TURNOVER
• stockage = storage ➝ SHOPPING
• stocker = stock, to ~ ➝ INVENTORY 1
• stop-rayon = eye-stopper, eye-catcher ➝ POINT-OF-PURCHASE ADVERTISING
• stop-trottoir = sidewalk sign, sandwich sign ➝ POINT-OF-PURCHASE ADVERTISING
• stratégie d'alignement des prix = price lining ➝ PRICE
• stratégie d'aspiration = pull strategy ➝ MARKETING
• stratégie d'extension de marque = brand extension strategy ➝ BRAND EXTENSION
• stratégie de distribution mixte = dual distribution strategy ➝ MARKETING CHANNEL
• stratégie de double marque = corporate branding ➝ MANUFACTURER'S BRAND
• stratégie de la marque ombrelle = umbrella brand strategy ➝ UMBRELLA BRAND
• stratégie de marque = brand strategy ➝ BRAND
• stratégie de marque caution = corporate branding ➝ MANUFACTURER'S BRAND
• stratégie de marque de famille = family brand strategy ➝ MANUFACTURER'S BRAND
• stratégie de marque générique = umbrella brand strategy ➝ MANUFACTURER'S BRAND
• stratégie de marque ombrelle = umbrella brand strategy ➝ MANUFACTURER'S BRAND
• stratégie de marque par famille de produits = family brand strategy ➝ MANUFACTURER'S BRAND
• stratégie de marque par ligne de produits = product line brand strategy ➝ MANUFACTURER'S BRAND
• stratégie de marque-gamme = family brand strategy ➝ MANUFACTURER'S BRAND
• stratégie de marque-ligne = product line brand strategy ➝ MANUFACTURER'S BRAND
• stratégie de marque-produit = individual brand strategy ➝ MANUFACTURER'S BRAND
• stratégie de marques mutiples = multimark strategy ➝ BRAND EXTENSION
• stratégie de pression = push strategy ➝ MARKETING
• stratégie de prix d'incitation = penetration pricing ➝ PENETRATION PRICE
• stratégie de prix de pénétration = penetration pricing ➝ PENETRATION PRICE
• stratégie du produit = product strategy ➝ BRAND
• stratégie marketing = marketing strategy ➝ MARKETING
• stratégie multimarque = multimark strategy ➝ BRAND EXTENSION
• structure d'approvisionnement = supply structure ➝ RETAILER COOPERATIVE
• studio de photographie = photographic studio ➝ DEPARTMENT STORE
• STYLE = STYLUS
• STYLET = STYLUS
• STYLO OPTIQUE = WAND
• SUCCURSALE = BRANCH STORE
• suivi = follow-up ➝ TELEMARKETING
• suivi du client = customer tracking, customer follow-up ➝ LOYALTY
• SUPER (Fr.) = SUPERMARKET
• SUPERCENTRE = COMBINATION STORE
• supérette = small supermarket ➝ SUPERMARKET
• superlibrairie = book superstore, super bookstore ➝ SUPERSTORE 2
• SUPERMAGASIN = SUPERSTORE 1 ➝ FOOD RETAILER / MASS MERCHANDISER
• supermagasin = SUPERSTORE 1 ➝ HYPERMARKET
• SUPERMAGASIN 1 = SUPERSTORE 1
• SUPERMAGASIN 2 = SUPERSTORE 2
• supermagasin d'électronique = electronics superstore ➝ SUPERSTORE 2
• supermagasin d'informatique = computer superstore ➝ SUPERSTORE 2
• supermagasin de fournitures de bureau = office supply superstore ➝ SUPERSTORE 2
• supermagasin du livre = book superstore, super bookstore ➝ SUPERSTORE 2
• supermagasin-entrepôt = super warehouse store ➝ WAREHOUSE STORE
• SUPERMARCHÉ = SUPERMARKET
• SUPERMARCHÉ D'ALIMENTATION (Qué.) = SUPERMARKET
• supermarché discompte = discount supermarket ➝ SUPERMARKET
• supermarché haut de gamme = upscale supermarket ➝ SUPERMARKET
• supermarché maxidiscompte = deep discount supermarket ➝ SUPERMARKET
• supermarché traditionnel = conventional supermarket ➝ SUPERMARKET
• SUPERSPÉCIALISTE = SUPER SPECIALTY STORE
• support = vehicle ➝ DIRECT RESPONSE ADVERTISING
• suremballage = pack ➝ PACKAGE
• surface annexe = non-selling area ➝ SELLING AREA
• surface brute = floor area ➝ SELLING AREA
• SURFACE BRUTE COMMERCIALISABLE = GROSS LEASABLE AREA
• SURFACE BRUTE DE LOCATION = GROSS LEASABLE AREA
• SURFACE BRUTE LOCATIVE = GROSS LEASABLE AREA
• SURFACE BRUTE LOUÉE = GROSS LEASABLE AREA
• surface d'exposition-vente = product display/sales area ➝ GARDEN CENTER
• SURFACE DE VENTE = SELLING AREA
• surface de vente totale = retail facilities ➝ INDEX OF SATURATION
• surface de vente totale = total selling area ➝ GROSS LEASABLE AREA
• SURFACE LOCATIVE = GROSS LEASABLE AREA
• surface totale = total occupancy area ➝ GROSS LEASABLE AREA
• surmarquage = marking up ➝ MARKUP
• SURMARQUE = MARKUP
• SURMONTOIR = HEADER
• SURPLUS = SURPLUS STORE
• SURPLUS D'ARMÉE = SURPLUS STORE
• surstockage = inventory overage, overstocking ➝ SHELF SPACE MANAGEMENT
• survaleur = goodwill ➝ TRADING AREA
• système de distribution = distribution system ➝ NONSTORE RETAILING
• SYSTÈME DE MARKETING HORIZONTAL = HORIZONTAL MARKETING SYSTEM
• SYSTÈME DE MARKETING VERTICAL = VERTICAL MARKETING SYSTEM
• système de marketing vertical administré = administered vertical marketing system ➝ VERTICAL MARKETING SYSTEM
• système de marketing vertical contractuel = contractual vertical marketing system ➝ VOLUNTARY CHAIN
• système de marketing vertical contrôlé = administered vertical marketing system ➝ VERTICAL MARKETING SYSTEM
• système de marketing vertical d'entreprise = corporate vertical marketing system, integrated vertical marketing system ➝ VERTICAL MARKETING SYSTEM
• système de marketing vertical intégré = corporate vertical marketing system, integrated vertical marketing system ➝ VERTICAL MARKETING SYSTEM
• SYSTÈME DE MARQUAGE UNIVERSEL DU FOURNISSEUR = UNIVERSAL VENDOR MARKING SYSTEM
• système de transfert électronique de fonds = electronic funds transfer system ➝ ELECTRONIC FUNDS TRANSFER
• SYSTÈME ÉLECTRONIQUE DE SURVEILLANCE D'ARTICLES = ELECTRONIC ARTICLE SURVEILLANCE
• SYSTÈME MARKETING HORIZONTAL = HORIZONTAL MARKETING SYSTEM
• système point de vente = point-of-sale system ➝ POINT-OF-SALE TERMINAL
• SYSTÈME UNIVERSEL D'ÉTIQUETAGE DU FABRICANT (prop.) = UNIVERSAL VENDOR MARKING SYSTEM

T

• tabagie = confectionary tobacconist newsagent (G.-B.), CTN (G.-B.) ➝ CONVENIENCE STORE
• table = display table ➝ JUMBLE DISPLAY
• TABLETTE (Qué.) = SHELF
• TABLETTE TACTILE = NOTEPAD COMPUTER
• tapis roulant = conveyor belt ➝ CHECKOUT COUNTER
• taux d'adoption = adoption rate ➝ ADOPTION
• taux d'occupation = occupancy rate ➝ OCCUPANCY COST
• taux de croissance du marché = market growth rate ➝ BCG MATRIX
• taux de fidélité = loyalty ratio ➝ LOYALTY
• taux de marge = markup on cost ➝ MARKON
• taux de marque = markup on retail ➝ MARKON
• taux de pénétration du marché = market penetration rate ➝ PENETRATION PRICE
• taux de rédemption = redemption rate ➝ MONEY-BACK OFFER
• taux de remontée = redemption rate ➝ MONEY-BACK OFFER
• taux de remplacement = replacement rate ➝ CONVENIENCE GOOD
• taux de rentabilité = profitability ratio ➝ RETAILING MIX
• taux de rotation des stocks = stock turnover rate ➝ INVENTORY TURNOVER
• taux de taxe = tax rate ➝ VALUE ADDED TAX
• taux usuraire = usurious rate ➝ PAWNSHOP
• TAXE À LA VALEUR AJOUTÉE = VALUE ADDED TAX
• taxe de vente = sales tax ➝ VALUE ADDED TAX
• TAXE SUR LA VALEUR AJOUTÉE = VALUE ADDED TAX
• TAXE SUR LES PRODUITS ET SERVICES (Can.) = VALUE ADDED TAX
• taxe sur les ventes = sales tax ➝ VALUE ADDED TAX
• TECHNIQUES MARCHANDES = MERCHANDISING
• technologie tactile = touch screen technology ➝ TOUCH SCREEN
• TED = ELECTRONIC DATA INTERCHANGE
• TEF = ELECTRONIC FUNDS TRANSFER
• teinturier = dry-cleaner ➝ NEIGHBORHOOD BUSINESS DISTRICT
• TÉLÉ-ACHAT = TELESHOPPING
• TÉLÉACHAT = TELESHOPPING
• télébanque = telebanking ➝ AUTOMATIC TELLER MACHINE
• TÉLÉMARKETING = TELEMARKETING
• télématique = telematics ➝ VIDEOTEX
• TÉLÉMERCATIQUE = TELEMARKETING
• télépaiement = telepayment ➝ ELECTRONIC MONEY
• téléphone intelligent = smartphone ➝ ELECTRONIC SHOPPING
• télévendeur = telephone salesperson, telephone solicitor ➝ TELEPHONE SELLING
• télévendeuse = telephone salesperson, telephone solicitor ➝ TELEPHONE SELLING
• TÉLÉVENTE = TELEPHONE SELLING
• TÉLÉVIREMENT = ELECTRONIC FUNDS TRANSFER
• télévision câblée = cable television ➝ ELECTRONIC SHOPPING
• temps de déplacement = drive time ➝ TRADING AREA
• tenue d'inventaire = inventory holding ➝ SALESPERSON
• TERMINAL AU POINT DE VENTE = POINT-OF-SALE TERMINAL
• terminal bancaire informatisé = bank terminal, banking terminal ➝ AUTOMATIC TELLER MACHINE
• terminal d'information sur les produits = product information terminal, PIT ➝ INTERACTIVE KIOSK
• TERMINAL DE PAIEMENT ÉLECTRONIQUE = ELECTRONIC PAYMENT TERMINAL
• TERMINAL DE POINT DE VENTE = POINT-OF-SALE TERMINAL
• TERMINAL DE POINT DE VENTE PORTATIF = WIRELESS POS TERMINAL
• terminal de saisie électronique de la signature = electronic signature capture terminal, ESL terminal ➝ ELECTRONIC SIGNATURE CAPTURE
• TERMINAL DE SAISIE PORTATIF = WIRELESS POS TERMINAL
• TERMINAL ÉLECTRONIQUE DE PAIEMENT = ELECTRONIC PAYMENT TERMINAL
• TERMINAL INTERACTIF = INTERACTIVE KIOSK
• TERMINAL MONÉTIQUE = ELECTRONIC PAYMENT TERMINAL
• TERMINAL POINT DE VENTE = POINT-OF-SALE TERMINAL
• terminal point de vente à écran tactile = touch screen point-of-sale system ➝ TOUCH SCREEN
• TERMINAL POINT DE VENTE PORTATIF = WIRELESS POS TERMINAL
• TERMINAL PORTATIF = WIRELESS POS TERMINAL
• terminal portatif tactile = portable touch-sensitive terminal ➝ NOTEPAD COMPUTER
• terminal vidéotex = videotex terminal ➝ VIDEOTEX
• territoire = area ➝ DEALERSHIP
• TÊTE DE BANC (Belg.) = END AISLE DISPLAY
• tête de chaîne = channelmaster ➝ VOLUNTARY CHAIN
• TÊTE DE GONDOLE = END AISLE DISPLAY
• textile = dry good ➝ NON DURABLE GOOD
• théorie de l'accordéon = retail accordion theory ➝ WHEEL OF RETAILING
• théorie de la capacité d'adaptation = adaptation capacity theory ➝ WHEEL OF RETAILING
• TIP = product information terminal, PIT ➝ INTERACTIVE KIOSK
• tirage au sort = draw ➝ SWEEPSTAKE
• tirer au sort = draw, to ~ ➝ SWEEPSTAKE
• tiroir-caisse = till ➝ WIRELESS POS TERMINAL
• total de la transaction = transaction total ➝ ELECTRONIC CASH REGISTER
• TPE = ELECTRONIC PAYMENT TERMINAL
• TPS (Can.) = VALUE ADDED TAX
• TPV = POINT-OF-SALE TERMINAL
• TPV PORTATIF = WIRELESS POS TERMINAL
• traçabilité des produits = product traceability, produce traceability ➝ TRANSPARENT TRADE
• trafic Web = Web traffic ➝ TRAFFIC
• transaction = transaction ➝ CASH REGISTER
• transaction en ligne = online sale ➝ ELECTRONIC SHOPPING
• transfert de fonds = funds transfer ➝ ELECTRONIC FUNDS TRANSFER
• TRANSFERT DE FONDS ÉLECTRONIQUE = ELECTRONIC FUNDS TRANSFER
• transfert de technologie = technology transfer ➝ LICENSING
• TRANSFERT ÉLECTRONIQUE DE DONNÉES = ELECTRONIC DATA INTERCHANGE
• TRANSFERT ÉLECTRONIQUE DE FONDS = ELECTRONIC FUNDS TRANSFER
• transpalette = pallet jack ➝ PALLET
• transport = shipping, transportation ➝ PHYSICAL DISTRIBUTION
• triple paroi = triple wall ➝ PACKAGE
• TROC = BARTER
• troquer = barter, to ~ ➝ BARTER
• TVA = VALUE ADDED TAX
• TVH = harmonized sales tax (Can.), HST ➝ VALUE ADDED TAX

U

• UGS = stock keeping unit, SKU ➝ FACING / ITEM
• Union européenne des grossistes en matériel électrique = European Union of Electrical Wholesalers ➝ WHOLESALE
• unité de gestion des stocks = stock keeping unit, SKU ➝ FACING / ITEM
• unité de vente = sale unit ➝ FACING
• UNITÉ PILOTE = PILOT STORE
• URBANISME COMMERCIAL = COMMERCIAL PLANNING
• utilisateur final = end-user ➝ RETAIL
• utilisateur précoce = early adopter ➝ ADOPTION

V

• vacation = emoluments, fee ➝ COMPENSATION
• VACHE À LAIT = CASH COW
• vaisselle = dishes ➝ SHOPPING GOOD
• valeur = value ➝ PRODUCT
• VALEUR DE LA MARQUE = BRAND EQUITY
• VALEUR INTRINSÈQUE DE LA MARQUE = BRAND EQUITY
• valeur nominale = face value ➝ COUPON
• valorisation des stocks = inventory valuation ➝ INVENTORY 2
• VEDETTE = STAR
• VENDEUR = SALESPERSON
• vendeur à domicile = itinerant merchant, door-to-door salesman ➝ STREET VENDOR
• VENDEUR AMBULANT = STREET VENDOR
• VENDEUR DE MAGASIN = SALESPERSON
• vendeur direct = direct salesman, direct seller ➝ PROSPECTION
• vendeur en porte-à-porte = door-to-door salesperson, house-to-house salesperson ➝ SALESPERSON
• vendre directement au consommateur = sell direct to the consumer, to ~ ➝ DIRECT SELLING
• VENTE = SALE 1
• vente à distance = distance selling ➝ NONSTORE RETAILING
• VENTE À DOMICILE = DIRECT-TO-THE-HOME SELLING
• VENTE À DOMICILE = DIRECT-TO-THE HOME SELLING = DOOR-TO-DOOR SELLING
• VENTE À DOMICILE = DIRECT-TO-THE-HOME SELLING = DIRECT SELLING / DIRECT SELLING ORGANIZATION / PARTY-PLAN SELLING / PERSONAL SELLING / PROSPECTION / SALE 1
• VENTE À DOMICILE = DOOR-TO-DOOR SELLING = DIRECT-TO-THE-HOME SELLING
• VENTE À L'ENCAN = AUCTION
• VENTE À LA CRIÉE = AUCTION
• vente à la ferme = farm sale, direct sale on the farm ➝ DIRECT SELLING
• vente à la sauvette = illegal street vending ➝ STREET VENDOR
• vente à tempérament = instalment sale ➝ LAYAWAY
• VENTE À TERME = LAYAWAY
• vente ambulante = street peddling ➝ STREET VENDOR
• VENTE ASCENDANTE = TRADING UP
• vente au cadran = clock auction, clock auction sale ➝ AUCTION
• VENTE AU DÉTAIL = RETAIL
• VENTE AU PARTICULIER = DIRECT-TO-THE HOME SELLING ➝ DOOR-TO-DOOR SELLING
• VENTE AU PARTICULIER = DIRECT-TO-THE-HOME SELLING ➝ DIRECT SELLING / DIRECT SELLING ORGANIZATION / PARTY-PLAN SELLING / PERSONAL SELLING / PROSPECTION / SALE 1
• VENTE AU PARTICULIER = DOOR-TO-DOOR SELLING ➝ DIRECT-TO-THE-HOME SELLING /
• VENTE AUTOMATIQUE = AUTOMATIC VENDING
• VENTE AUX ENCHÈRES = AUCTION
• vente aux sous-enchères = Dutch auction, Chinese auction ➝ AUCTION
• VENTE AVEC SERVICE COMPLET = FULL-SERVICE SELLING
• VENTE COMPLÉMENTAIRE = CROSS SELLING
• VENTE CROISÉE = CROSS SELLING
• vente de bienfaisance = charity sale, rummage sale ➝ THRIFT STORE
• vente de charité = charity sale, rummage sale ➝ THRIFT STORE
• vente de garage = garage sale ➝ FLEA MARKET
• VENTE DE GROS = WHOLESALE
• vente de personne à personne = person-to-person selling ➝ MULTILEVEL DIRECT SELLING ORGANIZATION
• VENTE DIRECTE = DIRECT SELLING
• vente directe à la ferme = farm sale, direct sale on the farm ➝ DIRECT SELLING
• VENTE DIRECTE AU PARTICULIER = DIRECT-TO-THE-HOME SELLING
• VENTE DOMICILIAIRE = PARTY-PLAN SELLING
• VENTE DOMICILIAIRE = PARTY-PLAN SELLING = DIRECT-TO-THE-HOME SELLING / DOOR-TO-DOOR SELLING
• VENTE DOUCE = SOFT SELL
• VENTE ÉLECTRONIQUE = ELECTRONIC SHOPPING
• VENTE EN GROS = WHOLESALE
• vente en libre service assisté = assisted self-service ➝ FULL-SERVICE SELLING
• VENTE EN LIBRE-CHOIX = SELF SELECTION SELLING
• VENTE EN LIBRE-SÉLECTION = SELF SELECTION SELLING
• VENTE EN LIBRE-SERVICE = SELF SERVICE SELLING
• vente en ligne avec retrait en magasin = click and collect ➝ DRIVE-IN
• vente en magasin = in-store retailing, store retailing ➝ SALE 1
• VENTE EN PORTE-À-PORTE = DOOR-TO-DOOR SELLING
• vente en porte-à-porte intégral = cold canvassing ➝ DOOR-TO-DOOR SELLING
• VENTE EN PRÉSÉLECTION = SELF SELECTION SELLING
• VENTE EN RÉUNION = PARTY-PLAN SELLING
• VENTE EN SERVICE TRADITIONNEL = FULL-SERVICE SELLING
• vente exclusive = exclusive dealing ➝ EXCLUSIVE DISTRIBUTION
• vente forcée = forced sale, tie-in sale, binded offer ➝ SOFT SELL
• VENTE GROUPÉE = COMBINATION OFFER ➝ CONSUMER PROMOTION
• VENTE HORS MAGASIN = NONSTORE RETAILING
• vente impersonnelle = non-personal selling, nonpersonal selling ➝ SALE 1
• vente liée = forced sale, tie-in sale, binded offer ➝ SOFT SELL
• VENTE PAR ADJUDICATION = AUCTION
• VENTE PAR CATALOGUE = CATALOG RETAILING
• VENTE PAR CORRESPONDANCE = MAIL-ORDER RETAILING
• VENTE PAR DISTRIBUTEURS = AUTOMATIC VENDING
• VENTE PAR RÉUNION = PARTY-PLAN SELLING
• VENTE PAR RÉUNION = PARTY-PLAN SELLING ➝ DIRECT-TO-THE-HOME SELLING / DOOR-TO-DOOR SELLING
• VENTE PAR SUBSTITUTION = SUBSTITUTE SELLING
• VENTE PAR TÉLÉPHONE = TELEPHONE SELLING
• vente par téléphone intelligent = smarphone selling ➝ TELEPHONE SELLING
• VENTE PERSONNALISÉE = PERSONAL SELLING
• VENTE PERSONNELLE = PERSONAL SELLING
• VENTE PERSUASIVE = HARD SELL
• vente pyramidale = pyramid selling, pyramiding ➝ MULTILEVEL DIRECT SELLING ORGANIZATION
• VENTE RÉSERVÉE = LAYAWAY
• VENTE SANS MAGASIN = NONSTORE RETAILING
• vente sauvage = unauthorized sale ➝ SALE 1
• VENTE SOUS PRESSION = HARD SELL
• vente sous scellés au plus offrant = sealed bid auction ➝ AUCTION
• VENTE TRADITIONNELLE = FULL-SERVICE SELLING
• vente traditionnelle = full service ➝ SUPERMARKET
• vente-conseil = consultative selling ➝ SOFT SELL
• vente, conclure la ~ = sale, to close a ~ ➝ SALE 1
• ventilation = HVAC (heating, ventilation, air conditioning) ➝ SHOPPING CENTER
• VÉPÉCISTE = MAIL-ORDER RETAILER
• versement mensuel = monthly payment, monthly instalment ➝ LAYAWAY
• vêtements = clothing ➝ SHOPPING GOOD
• vêtements griffés = designers ➝ DEPARTMENT
• vêtements pour enfant = children's wear ➝ DEPARTMENT
• vêtements pour femme = ladies' wear ➝ DEPARTMENT
• vêtements pour homme = men's wear ➝ DEPARTMENT
• vidéo-catalogue = video catalog ➝ CATALOG
• VIDÉODISQUE = VIDEODISK ➝ VIDEOTEX
• VIDÉOGRAPHIE = VIDEOTEX
• VIDÉOGRAPHIE INTERACTIVE = VIDEOTEX
• VIDÉOTEX = VIDEOTEX
• VIDÉOTEX INTERACTIF = VIDEOTEX
• VIDÉOTEXTE (Fr.) = VIDEOTEX
• VIREMENT AUTOMATIQUE = ELECTRONIC FUNDS TRANSFER
• VITRINE = STORE WINDOW
• vitrine à compartiments = shadow-box window ➝ STORE WINDOW
• vitrine d'exposition = showcase, display case ➝ STORE WINDOW
• VITRINE ÉLECTRONIQUE = ONLINE STOREFRONT
• vitrine en plan incliné = ramped window ➝ STORE WINDOW
• VITRINE FERMÉE = CLOSED-BACK WINDOW
• vitrine isolée = isolated window ➝ STORE WINDOW
• vitrine latérale = side store window ➝ STOREFRONT
• VITRINE OUVERTE = OPEN WINDOW
• vitrine surélevée = elevated window ➝ STORE WINDOW
• VITRINE VIRTUELLE = ONLINE STOREFRONT
• VOL À L'ÉTALAGE = SHOPLIFTING
• VOL DANS LES RAYONS = SHOPLIFTING
• VOL EN MAGASIN = SHOPLIFTING
• vol par les employés = employee theft ➝ SHOPLIFTING
• volume de ventes = sales volume ➝ SELF SERVICE SELLING
• VPC = MAIL-ORDER RETAILING
• VPCiste = MAIL-ORDER RETAILER
• vrac = bulk ➝ NON DURABLE GOOD

Z

• ZAC = TRADING AREA
• ZONAGE = ZONING
• zone d'affaires centrale = business district ➝ CENTRAL BUSINESS DISTRICT
• ZONE D'ATTRACTION COMMERCIALE = TRADING AREA
• ZONE D'ATTRACTION COMMERCIALE PÉRIPHÉRIQUE = TERTIARY TRADING AREA
• ZONE D'ATTRACTION COMMERCIALE PRIMAIRE = PRIMARY TRADING AREA
• ZONE D'ATTRACTION COMMERCIALE SECONDAIRE = SECONDARY TRADING AREA
• ZONE D'ATTRACTION COMMERCIALE TERTIAIRE = TERTIARY TRADING AREA
• ZONE D'ATTRACTION PÉRIPHÉRIQUE = TERTIARY TRADING AREA
• ZONE D'ATTRACTION PRIMAIRE = PRIMARY TRADING AREA
• ZONE D'ATTRACTION SECONDAIRE = SECONDARY TRADING AREA
• ZONE D'ATTRACTION TERTIAIRE = TERTIARY TRADING AREA
• ZONE DE CHALANDISE = TRADING AREA
• ZONE DE CHALANDISE PÉRIPHÉRIQUE = TERTIARY TRADING AREA
• ZONE DE CHALANDISE PREMIÈRE = PRIMARY TRADING AREA ➝ TERTIARY TRADING AREA
• ZONE DE CHALANDISE PRIMAIRE = PRIMARY TRADING AREA
• ZONE DE CHALANDISE SECONDAIRE = SECONDARY TRADING AREA
• ZONE DE CHALANDISE TERTIAIRE = TERTIARY TRADING AREA
• zone de prix = price zone ➝ PRICE